Bello Nock, comedic daredevil and circus star, for the first time ever walked 32 stories above and 360 feet across Beau Rivage Resort & Casino in Biloxi, Mississippi today. The high wire walk kicks off Beau Rivage’s summer production show FATA MORGANA which will appear in the Beau Rivage Theatre June 26-August 19.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56744-bello-nock-circus-star-fata-morgana-summer-show-beau-rivage-resort-casino
If your spider-senses are tinglin’, it’s because The Amazing Spider-Man™video game has web-slung its way onto retail store shelves today in North America, and will be available in Europe on June 29th. From Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), and Marvel Entertainment, The Amazing Spider-Man video game serves as an epilogue story to this summer’s upcoming blockbuster feature film, heralding Spidey’s return to a free-roaming Manhattan as players take the role of a young Peter Parker discovering his newfound powers and Super Hero responsibilities. The Amazing Spider-Man video game is available on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, the Wii™ system from Nintendo, Nintendo 3DS™ and Nintendo DS™ handheld systems.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56937-activision-marvel-the-amazing-spider-man-new-video-game
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Portal Masters everywhere will once again face the evil Portal Master Kaos in a brand new adventure in Skylanders Giants, which is poised to prove that bigger really is better when the game hits store shelves in North America on October 21, 2012 for Nintendo’s Wii™ system, Nintendo 3DS™, the Xbox 360™ game and entertainment system, and the PlayStation®3 computer entertainment system.
The game features 16 new characters, led by eight Giant Skylanders, who are twice the size of their comrades. The Giants each have exciting new powers and abilities to match their size. Joining the Giants are eight new Skylanders, who also feature never-before-seen powers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58555-activision-skylanders-giants
As the U.S. approaches one of the most hotly contested political seasons in decades, Bing has launched a new election experience at bing.com/elections that is tailored for those who want a 360-degree view into Election 2012 — including the latest news from the right, left and center perspective, up-to-date polls across national, state and local races, analysis of social conversation across Facebook and Twitter, a tracker to find the nearest polling sites, and up-to-the-minute results on Election Day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58546-microsoft-bing-election-experience-2012-news-polls-analysis-results
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Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët.
This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62422-perrier-jouet-global-communications-campaign
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To help kick off National Emergency Preparedness month, Primrose Schools is teaming up with national partner Save the Children on a nine-week series aimed at equipping families with tools so they can better prepare for the unexpected. The interactive program features engaging resources, activities and videos on Primrose Schools’ 360 Parenting blog that ultimately lead parents through a simple, step-by-step process to create their own family emergency plans.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437952-primrose-save-the-children-preparedness/
Call it a homecoming.
When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production. Today at a ceremony fit for a luxury brand king, the first-ever U.S.-produced ES 350 was unveiled before several thousand proud team members in Georgetown. And, just like a newborn foal at the nearby horse farms in Central Kentucky, the newcomer was brought into the world with plenty of TLC and hope for a bright future.
“This is really a proud moment for us and brings us full circle,” said Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc. “To be the first wholly owned plant, building the number one best-selling car in America, the Camry, for 13 years in a row, and then to be selected to build the first Lexus is truly a tribute to our team members.”
For the past two and a half years, the Kentucky plant – Toyota’s largest in North America – has been gearing up to make the ES 350, Lexus’ best-selling sedan in the U.S. In all, $360 million was invested toward a new dedicated assembly line, adding 750 new jobs. Total capacity for the new line will be 50,000 vehicles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655351-lexus-kentucky-plant-es-350/
Today, the award-winning Adoption from Foster Care campaign from the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council unveiled a new series of public service advertisements (PSAs) that aim to encourage the adoption of older youth from foster care.
Of the 415,000 children in the U.S. foster care system, 108,000 children under the age of 18 are currently waiting for adoptive families, according to the Adoption and Foster Care Analysis and Reporting System (AFCARS). Since the AdoptUSKids project began in 2002, 25,000 children who were once photo listed on adoptuskids.org are now with their adoptive families and nearly 38,000 families have registered to adopt through AdoptUSKids. 41 percent of the approximately 5,360 youth listed on the website are aged between 15 and 18 years old.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7673451-ad-council-national-adoption-campaign/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
