AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
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New York is “hailing” a new era of urban mobility today, as the city with the nation’s largest taxi fleet has selected Nissan to design and supply the next-generation “Taxi of Tomorrow.” The announcements were made today during a City Hall press briefing that included Mayor Michael Bloomberg and Nissan Americas Chairman Carlos Tavares.
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An unprecedented Veterans Affairs (VA) research program that promises to advance the sophisticated science of genomics goes national today. “The Veterans Affairs Research and Development Program has launched the Million Veteran Program, or MVP—an important partnership between VA and Veterans to learn more about how genes affect health, and thus, transform health care for Veterans and for all Americans,” announced VA Under Secretary for Health Robert A. Petzel, MD.
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Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
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According to a new report, How Can We Avoid a Stroke Crisis in the Asia-Pacific Region?, urgent coordinated action is needed to avoid millions of preventable strokes, which leave many patients who have atrial fibrillation (AF) both mentally and physically disabled, or dead, every year.
The report, launched today during the 18th Asian Pacific Congress of Cardiology (APCC) by Action for Stroke Prevention, a group of health experts from across the globe, proposes urgent measures to prevent stroke in Asia-Pacific patients with AF, the most common, sustained abnormal heart rhythm and a major cause of stroke. The report’s recommendations are endorsed by 32 leading Asia-Pacific and other global medical societies and patient organizations, reinforcing and recognizing the need for a call to action.
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PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
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Today, legendary rock icon Rod Stewart confirmed his long-rumored return to The Colosseum at Caesars Palace for his first 18 concerts of his two-year Las Vegas residency, kicking off on August 24, 2011. Rod Stewart: The Hits. will be a concert celebration featuring a set list of the rock and R&B favorites which have defined Stewart’s unparalleled five-decade-long career. The spectacular, state-of-the-art production, presented by AEG Live, will be a culmination of Stewart’s seminal hits like “Maggie May,” “You Wear it Well,” “Hot Legs,” “You’re in My Heart,” and “Some Guys Have All the Luck” mixed with a few surprise rarities and sizzling covers. Rod Stewart: The Hits. is being designed to give audiences that intimate, only in Las Vegas concert experience – with no fan more than 120 feet from the magnificent stage.
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Cox Communications announced today that it has once again increased the viewing choice and flexibility available to its TV customers by introducing TV Online. Now customers have the choice to view favorite shows: on TV, On DEMAND and now Online via the cox.com/tv site anywhere they have access to a broadband connection.
With the launch of TV Online, Cox TV customers can view movies and TV shows from broadcast, cable and premium networks anytime, anywhere. This new viewing option is included at no extra charge with a Cox TV subscription.
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As the creator of the contact grill, the George Foreman brand has spent nearly two decades dedicated to providing practical solutions that help people Knock Out the Fat™. Today, the indoor grill category leader reveals just how much. Results of independent testing show that the George Foreman Grill removes up to 42 percent of fat from quarter-pound burgers made with 80/20 ground chuck beef, translating to a reduction of approximately 89 calories per burger.
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Actress Sarah Michelle Gellar has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy and to encourage continued reading over the summer. Today, she visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
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Joint Juice, Inc., a leading San Francisco-based joint health beverage company, and legendary quarterback, Joe Montana, today announce a partnership – the Joint Juice challenge. To celebrate turning 55 this year, Joe Montana is encouraging Americans to join him in focusing on their joint health so they can get back to doing the activities that they love to do. To kick off the partnership, Joint Juice, Inc. and the former professional football player launch a contest: “Do What You Love with Joe Montana.” Americans who share their empowering joint health success stories will be entered to win an all-expenses paid trip to spend an afternoon doing their favorite activity with the legendary football star plus $5,000 in cash.
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The NASCAR Foundation today announced “NASCAR Unites,” an industry initiative led by The NASCAR Foundation that creates an opportunity for NASCAR fans, drivers, teams, tracks, sponsors and more to unite to improve the lives of children across the nation. NASCAR Unites engages the sport in a collaborative effort to support children’s causes through fundraising, volunteering, sharing inspirational stories and unifying to make a difference.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nascarfoundation/49777/