Calling all cheesecake fanatics! Fiber One is introducing the perfect treat to satisfy cheesecake cravings any time with new Fiber One Cheesecake Bars in Salted Caramel and Strawberry. In honor of the new, guilt-free treat, Fiber One is turning National Cheesecake Day – July 30 – into a month-long cheesecake celebration. The brand kicked off the celebration with a pop-up Cheesecake Café sampling event at Grand Central Station, in New York City on National Cheesecake Day. The cheesecake celebration will continue throughout August 2015, when Fiber One will host its own Cheesecake Appreciation Month Sweepstakes* and a partnership with Hungry Girl to give tips on guilt-free ways to indulge in the dessert.
“We are excited to introduce a guilt-free option inspired by a classic American dessert,” said Maria Lopez, associate marketing manager. “Fiber One Cheesecake Bars have cheesecake taste and texture that fulfill cheesecake cravings. This new offering is definitely worth celebrating throughout August and beyond.”
With five grams of fiber and 150 calories per individually packaged bar, Fiber One Cheesecake Bars are the perfect guilt-free dessert with the added benefit of fiber. The irresistible layers of graham cracker-y goodness and creamy cheesecake allow you to indulge in a sweet treat without fighting your instincts to fill your cheesecake cravings
To view the multimedia release visit:
http://www.multivu.com/players/English/7551251-fiber-one-cheesecake-bars/
Huawei has officially opened its first dedicated Middle East Customer Service Center located in Dubai, UAE, further demonstrating its commitment to investment in the region.
The flagship store, situated close to the city’s financial center, adds to the company’s ongoing expansion in the Middle East. The center will cater exclusively to customers using Huawei’s flagship device series, providing on-ground services – including home delivery across the entire UAE – that were previously unmatched in the market.
“Today we live in a dynamic era where technological progress is revolutionizing how we work, learn, entertain and live. People increasingly view connectivity less as a privilege and more as a necessity in their daily lives,” said Jiao Jian, Middle East President of Huawei’s Consumer Business Group. “In delivering the value of innovation through our rich product portfolio to more people across the region, Huawei is committed to offering excellent after-sales support and a one-stop service center for all our customers’ needs.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7610551-huawei-inaugurates-customer-service-center/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces yet another massive leap in the field of breakfast superiority with the launch of the “Pancake Selfie Express,” the newest stroke of genius from the Holiday Inn Express® brand’s Creative Director and Breakfast Excellence Honcho, actor/comedian Rob Riggle. The nine-city tour, which hits the road today, allows flapjack fans in some of the busiest cities in the Southwest and along the West Coast to enjoy a selfie on a pancake made by “The Stack Station,” the brand’s super smart, one-touch pancake machine. The innovative piece of breakfast machinery was named this summer through a crowdsource naming contest in which more than 28,000 wordsmiths suggested their best and brightest monikers for a chance to win bragging rights and a trip to Vermont, maple syrup Heaven.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7612951-hiexpress-rob-riggle-pancake-selfie-express/
This season, the House of Givenchy, under the initiative of Artistic Director Riccardo Tisci, is bringing an exceptional collection to New York, as the city represents the capital of the American dream for the designer and for the founder Hubert de Givenchy, who were both supported from the very beginning by the American market.
On September 11th 2015, New York hosted a performance show dedicated to love and sharing. With a décor of recycled materials installed on the banks of the Hudson in Tribeca, there was an unprecedented audience in attendance: professionals from the fashion world rubbed shoulders with celebrities, fashion-school students, winners of a competition organized in partnership with the city, and local residents from the neighbourhood.
The website givenchy.com and giant screens installed across the city, from Soho to Times Square, also broadcast the show live, while advertising buses made their way across the Bronx, Harlem, and Queens inviting a wide a number as possible to follow the event.
With Marina Abramović, a friend of the House and co-author of numerous artistic projects, Riccardo Tisci created a performance which reached beyond the scope of fashion. Designed to be an emotional experience focusing on universal themes (love, peace, freedom, humility, spirituality), it notably put the spotlight on four artists who performed spiritual and cultural chants from across the world. True to form, Marina Abramović also invited seven artists to host live performances on the show's location.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7621751-givenchy-riccardo-tisci-new-york-city/
This season, the House of Givenchy, under the initiative of Artistic Director Riccardo Tisci, is bringing an exceptional collection to New York, as the city represents the capital of the American dream for the designer and for the founder Hubert de Givenchy, who were both supported from the very beginning by the American market.
On September 11th 2015, New York hosted a performance show dedicated to love and sharing. With a décor of recycled materials installed on the banks of the Hudson in Tribeca, there was an unprecedented audience in attendance: professionals from the fashion world rubbed shoulders with celebrities, fashion-school students, winners of a competition organized in partnership with the city, and local residents from the neighbourhood.
The website givenchy.com and giant screens installed across the city, from Soho to Times Square, also broadcast the show live, while advertising buses made their way across the Bronx, Harlem, and Queens inviting a wide a number as possible to follow the event.
With Marina Abramović, a friend of the House and co-author of numerous artistic projects, Riccardo Tisci created a performance which reached beyond the scope of fashion. Designed to be an emotional experience focusing on universal themes (love, peace, freedom, humility, spirituality), it notably put the spotlight on four artists who performed spiritual and cultural chants from across the world. True to form, Marina Abramović also invited seven artists to host live performances on the show's location.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7621751-givenchy-riccardo-tisci-new-york-city/
Today, Suzhou Tourism launched its first-ever campaign to directly target North American travelers – the “Experience Suzhou: The Venice of China and the City of Scholars” sweepstakes, open for entries now through October 23, 2015 at www.TraveltoSuzhou.com/Sweepstakes. Available to residents of the Continental United States and Canada, the online promotion will award 18 travelers (nine winners plus one guest each) a six-day visit to Suzhou between November 2015 and January 2016.
Situated just west of Shanghai, Suzhou is deeply rooted in culture and heritage as one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. With its narrow streets and winding waterways, Suzhou truly lives up to its nickname as “Venice of China.” Taking advantage of this hidden gem location, sweepstakes winners and their guests will enjoy a six-day package inclusive of round-trip coach airfare, accommodations at one of the city’s top hotels, three meals daily, and a guided trip through the city each day. The trip itinerary will offer a quintessential Suzhou experience featuring visits to a selection of UNESCO World Heritage Sites such as the Humble Administrator’s Garden and Lingering Garden, as well as Tiger Hill, Suzhou Museum, Pinjiang Road, Silk Museum, Tongli, and authentic experiences at iconic restaurants such as Songhelou and Deyuelou. The trip is the ultimate vacation adventure for anyone who wants to visit China and experience true Chinese culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584351-suzhou-tourism-sweepstakes/
Allstate Foundation Purple Purse® ambassador Kerry Washington unveiled her latest purse design to bring attention to domestic violence and financial abuse before an audience of community leaders, survivors and VIPs on Sept. 24 in New York City. In so doing, she also kicked off a month-long effort to raise funds for domestic violence programs nationwide.
Golden Globe and Emmy nominated Washington partnered with handbag designer, Dee Ocleppo, to create the 2015 Purple Purse. The limited-edition, on-trend clutch was created to encourage the public to talk about domestic violence and financial abuse. This year, the purple purse, retailing at $350, is available for purchase beginning Sept. 25 at select Saks Fifth Avenue locations and on Saks.com with 25 percent of proceeds supporting abuse programs.
To view the multimedia release go to:
http://www.multivu.com/players/English/7616851-allstate-foundation-purple-purse/
Wheels Up, the revolutionary membership-based private aviation company, officially unveiled the first-ever pink Beechcraft King Air 350i aircraft yesterday evening at the Westchester County Airport in White Plains, New York, in support of Breast Cancer Awareness Month. The event hosted by Kenny Dichter, Founder and CEO of Wheels Up, kicked off the #WheelsUpGoesPink campaign in support of the Company’s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities for breast cancer treatment and research.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7628751-wheels-up-pink-plane/
New Orleans is one of the country’s most culturally, architecturally, and musically interesting cities. It will serve as the picturesque backdrop for Team Challenge, the Crohn’s & Colitis Foundation of America’s (CCFA) endurance training and fundraising program, to take over the city on February 28, 2016 for the Rock ‘n’ Roll New Orleans Marathon, Half Marathon & 10k.
For the first time ever, Team Challenge is recruiting for participants to run through the Big Easy while raising critical funds and awareness of Crohn’s disease and ulcerative colitis. Collectively known as inflammatory bowel diseases (IBD), Crohn’s disease and ulcerative colitis are painful, medically incurable diseases that attack the digestive system. There are more than 1.6 million Americans living with these chronic, debilitating diseases.
“Team Challenge provides people with an opportunity to raise critical research dollars while training to do something that, for many people, they never imagined they’d be able to do,” said Craig Comins, vice president of Team Challenge. “It is inspiring to see a group of people come together, some who have these diseases and some who do not, united in the mission of finding a cure for Crohn’s disease and ulcerative colitis.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7512652-ccfa-team-challenge-recruit-nola/
Imagine being diagnosed with one of the most rare and aggressive forms of breast cancer, given a five percent chance to live and told having children will never be an option. Southern California local Kommah McDowell was told just that— and then she went to City of Hope.
It is estimated that almost 40 percent of men and women in the U.S. will be diagnosed with cancer sometime during their lifetime. Kommah, who was diagnosed at age 29, now has her health and her son, thanks to discoveries made at City of Hope, where scientists and doctors turn laboratory breakthroughs into treatments that defeat cancer.
Today, the nonprofit research and comprehensive cancer center near Los Angeles is rolling out a new initiative that builds on its legacy of discovery to let people know that City of Hope not only offers a uniquely patient-centric, integrated approach to care, but also with the help of donors and volunteers, it is pursuing research that will change the future of medicine.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665051-city-of-hope-miracle-science-soul-campaign/
Carbone, the Greenwich Village sensation that made waves in New York City’s dining scene, made its debut in the entertainment capital of the world last night as it officially opened its doors at ARIA Resort & Casino in Las Vegas.
Marking Major Food Group’s first domestic expansion outside of New York City, Mario Carbone, Rich Torrisi and Jeff Zalaznick introduce their celebrated concept to Las Vegas that reinvigorates classic Italian-American cuisine with unforgettable Captain tableside service, world-class-sourced ingredients, and award-winning culinary craftsmanship.
“The glamour, history and attitude of Las Vegas make it a perfect fit for Carbone,” said Jeff Zalaznick, managing partner. “We are not just replicating the New York City restaurant; our guests will experience a Carbone specifically for Las Vegas.”
Chef-partner Mario Carbone said, “It is very exciting to be a part of the booming food scene happening on the Las Vegas Strip. We are committed to bringing Las Vegas a truly memorable dining experience that is unlike anything this city has seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7655751-carbone-las-vegas-strip-aria-resort/
Today Barclaycard US, the payments business of Barclays in the United States, announced the launch of the #IHAVEARRIVED Travel Community contest, hosted by Barclaycard Arrival™ MasterCard®. Travel enthusiasts and Barclaycard Arrival cardmembers are invited to join the Barclaycard Travel Community to share their #IHAVEARRIVED travel moment. Barclaycard Arrival cardmembers who enter, have the opportunity to win an exclusive grand prize trip for two to the 58th Annual GRAMMY Awards® in February 2016. Community members who are not Barclaycard Arrival cardmembers have an opportunity to choose between two grand prize options: a West Coast VIP trip for two to Napa Valley, California or an East Coast VIP trip for two to New York City.
“Since launching in 2013, Barclaycard Arrival continues to be recognized by industry experts as the go-to travel card,” said Maurice Ragland, vice president of branded cards. “We make it easy for cardmembers to have once-in-a-lifetime adventures by offering the industry’s best travel rewards program. What better way to showcase these moments than through the #IHAVEARRIVED campaign.”
Travel enthusiasts across the country are encouraged to share memorable travel stories from October 28 through November 22 in the Barclaycard Travel Community. Entries must include a short description and photo of the travel experience. Entries will be judged on originality, creativity, writing and photography.
To view the multimedia release go to:
http://www.multivu.com/players/English/7671251-barclaycard-ihavearrived-launch/
