As the holiday season approaches and people begin planning their decorations, Cyberonics, Inc. is urging them to maintain the momentum of Epilepsy Awareness Month in November by incorporating purple lights into their holiday décor.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7378051-cyberonics-launches-mylifeisbright-campaign-healthyandbright-promotion-epilepsy-awareness-month-shine-purple-lights/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren’t taking the specific actions needed to reduce their risk of foodborne illness. In an effort to help protect Americans from foodborne illness during the Thanksgiving season and throughout the year, the Ad Council is partnering with the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service to launch new public service advertisements (PSAs) on behalf of their national Food Safe Families campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7383451-usda-ad-council-launch-psas-help-families-protect-from-foodborne-illness-this-thanksgiving/
A group of men "stoning" a woman with flower petals: this is the powerful and surprising symbol-image of the new campaign by United Colors of Benetton in support of UN Women, the United Nations agency that promotes gender equality and empowerment of women, on occasion of the UN International Day for the Elimination of Violence Against Women, on 25 November.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7387451-benetton-un-end-violence-women/
The goal of the campaign by United Colors of Benetton, devised and created by Fabrica, is also to advocate international awareness of the need for concrete actions to support women and prevention programs, beginning with efforts to promote an education for young men and women that develops a culture based on recognition, respect for difference and equal opportunities.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7387451-benetton-un-end-violence-women/
The Dallas Cowboys will kick off the 124th annual Salvation Army Red Kettle Campaign when the Jones family makes this season’s first official kettle donation at halftime of the nationally televised Cowboys Thanksgiving Day game on FOX against the Philadelphia Eagles. For the past 18 years, the Dallas Cowboys have helped The Salvation Army kick off the campaign, which has raised more than $1.8 billion in that time.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346053-salvation-army-dallas-cowboys-kick-off-124th-red-kettle-campaign/
The CDC Foundation, actor Idris Elba and a global team of African soccer stars, international health and aid organizations today announced the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa. Africa United will leverage campaign partners and celebrities to provide critical education and resources for the people of West Africa.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7390651-cdc-foundation-we-are-africa-united-ebola-health-workers/
UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
Celebrate My Drive, powered by State Farm,® is proud to announce winners of the campaign designed to raise awareness and promote teen driver safety. One hundred high schools will share in a total of $3.28 million in grants connected to their participation in the program.
Over 3,200 high schools across North America participated, generating more than 6.1 million online safe driving commitments. Winning high schools generated the most commitments, while amplifying conversations around teen driver safety and addressing the leading cause of death for teens.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7271031-state-farm-celebrate-my-drive-2014/
Astana Expo-2017 is pleased to present the results of its student project. Unusual Marathon EXPO 2017, designed to draw the world's attention to the International specialized exhibition in Astana, was launched in October 2014. It invited Kazakh students studying in China, Great Britain, Hungary, USA, France, Russia, Germany, Czech Republic, Malaysia and the UAE to participate in a large-scale campaign.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7410051-astana-expo-2017-transit
Today, with the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for their families. ‘Buy a Lady a Drink’ aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7425551-stella-artois-water-org/
