Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
BlackRock, Inc. (NYSE: BLK) today announced that its iShares® Exchange Traded Funds (ETFs) business, the world’s largest manager of ETFs, has published a fact sheet on tax efficiency and created a video to drive awareness among U.S. investors about ETFs’ tax efficiency as the U.S. tax filing deadline approaches. Today, there are over 1,000 different ETFs available and iShares is emphasizing tax efficiency during the current tax season to foster understanding and to encourage investors to take a careful examination of products with tax consequences in mind.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iShares/49669/
EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced EMC® Avamar® 6.0 deduplication backup software. This major new release provides the first integration with EMC Data Domain® deduplication storage systems and delivers powerful new capabilities for the protection of VMware environments.
For the multimedia version of this press release and related content, please go to: http://www.emc.com/about/news/press/2011/20110418-01.htm
After pioneering the concept of antilock brakes (ABS) on motorcycles 23 years ago, BMW Motorrad USA announced today that it will be the first motorcycle manufacturer to offer ABS as standard equipment on its entire range of 2012 model year motorcycles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bmw/49653/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1•DAY Contest,” which will bring three lucky fans of singing star Charice a trip to Los Angeles to be featured in the music video for her new single, “One Day.”
Now through May 23, 2011, fans can enter the “ACUVUE® 1•DAY Contest” at www.facebook.com/ACUVUE for their chance to win one of the grand prizes, have their photos featured in Charice’s video, or one of the prize packages.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/49745/
In an announcement made today, Lexmark International, Inc. (NYSE: LXK) introduced two new color laser multifunction products (MFPs) powered with intelligent, productivity-enhancing solutions to streamline paper-intensive business processes. Targeted to the rapidly growing mid-size workgroup segment, these intuitive MFPs exhibit a wide array of features and functions, adding to Lexmark’s impressive portfolio of leading-edge hardware and innovative software and solutions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48232/
Today the Los Angeles County Department of Public Health launched a multimedia public education campaign urging parents and caretakers to get their whole family vaccinated. The campaign, called “Stay Healthy. Vaccinate.,” uses print, television and radio spots, and will provide interactive content and information through Facebook and YouTube. The campaign also features its own website: www.vaccinateLA.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vaccinateLA/49873/
EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced that the company’s state-of-the-art research center in Billerica, MA, is LEED® Gold certified under the U.S. Green Building Council and verified by the Green Building Certification Institute (GBCI). LEED® is the nation’s preeminent program for the design, construction and operation of high performance green buildings. The Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and fertility, and is one of only five laboratories in Massachusetts to achieve this high rating.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/emdserono/49715/
The American Pain Foundation (APF) announced today the launch of new information and resources on pain medication safety for acetaminophen and nonsteroidal anti-inflammatory drugs (NSAIDs) as a part of its PainSAFE™ educational initiative. The new information will be launched with a national public service announcement (PSA) emphasizing the safe use of pain treatment options, particularly medications containing NSAIDs (aspirin, ibuprofen, naproxen) and acetaminophen (Tylenol, APAP). APF is the nation’s largest consumer advocacy organization dedicated to people with pain.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/painfoundation/49865/
Trend Micro Inc. (TSE: 4704) today announced the winners of the company’s second annual “What’s Your Story?” international video contest that empowers youth to be leaders in educating others about being safe online.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trendmicro/49807/
Citing new evidence that many parents lack the information to prevent obesity in their children, Shape Up America! and National Turkey Federation (NTF) today announced a national mobilization to help First Lady Michelle Obama fight childhood obesity by arming parents with the facts and tools to make simple changes – or “upgrades” – in favorite meals and physical activity levels so everyone can reap the benefits of taking in less calories.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shapeup/49869/
McGraw-Hill Construction, part of The McGraw-Hill Companies (NYSE: MHP), today announced the appointment of Cathleen McGuigan as editor-in-chief of Architectural Record. Essential to the profession for over 120 years, Architectural Record’s award-winning magazine and website (http://www.architecturalrecord.com) provide industry news and analysis, as well as coverage of design trends, building science, and professional strategies for architects and design professionals. McGuigan most recently was a contributing architecture critic and cultural correspondent for Newsweek.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mcgraw-hill/50083/
