For millions of American kids and teens, back-to-school means more than class time, it also means ‘Club time’ as they spend after school hours at local Boys & Girls Clubs across the nation. This fall, Club members at 50 Boys & Girls Clubs – one in each state – will be greeted with refreshed, enhanced or expanded facilities as Lowe’s gives fifty $50,000 grants through Renovation Across the Nation, a $2.5 million initiative through its national partnership with Boys & Girls Clubs of America (BGCA).
Olympic gold medalist Dominique Dawes vaulted the program into the spotlight this morning, kicking off the initiative at one of the 50 Clubs, the Boys & Girls Club of Harlem in New York City. The nationwide revitalization effort will enhance both the environment and the experience for more than 50,000 Club members, driving new membership among kids and teens. Dawes, a long-time friend of Boys & Girls Clubs and a mother herself, understands the value of the Club experience in bringing hope and strength to kids and teens in need of a safe and inspiring place to go after school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906451-lowes-bgca-renovation-across-nation/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
The Ad Council’s I Am A Witness campaign is bringing together the top digital companies in the teen space for the second iteration of the award-winning and unprecedented effort aimed at transforming the “silent majority” of kids who witness bullying each day from passive bystanders into a united, empowered and active collective against bullying. The campaign is the first to create an anti-bullying emoji adopted by Unicode and natively available on nearly all smartphones across the world. There will be activations throughout the month of October to coincide with Bullying Prevention Month.
To view the multimedia release go to:
http://www.multivu.com/players/English/7933951-ad-council-i-am-a-witness-anti-bullying/
The latest booster seat ratings from the Insurance Institute for Highway Safety show that child seat manufacturers have mastered something that once eluded them: building a seat that provides good safety belt fit for the typical 4-¬ to 8-¬year-¬old passenger.
Out of 53 new models evaluated, 48 earn the top rating of BEST BET, meaning they are likely to provide good belt fit for a 4 to 8 year-¬old in almost any car, minivan or SUV. When the Institute first began rating boosters in 2008, only a quarter of the seats evaluated earned the BEST BET designation.
Every 23 seconds, someone in the United States is diagnosed with diabetes. It's estimated that one in 11 Americans has the disease—more than 29 million people—and another 86 million have prediabetes and are at risk for developing type 2 diabetes. The numbers alone are staggering, and the people affected by the disease include those who have diabetes and their friends, family, caregivers and communities.
American Diabetes Month®, observed by the American Diabetes Association® (Association) every November, is a time to focus the nation's attention on the many people who are affected by diabetes and to raise the urgency about the need to address diabetes. To help spark a national conversation, the Association is asking people to share their stories about what it truly means to live with diabetes with a new campaign, This Is Diabetes™.
http://www.multivu.com/players/English/7711431-american-diabetes-month-thisisdiabetes/
Girl Scouts of the USA (GSUSA), today on Giving Tuesday, is dispelling stereotypes about female leadership and demonstrating the importance of investing in girls who make a difference in the world. A newly unveiled Girl Scout PSA and anthem bring to life the unique Girl Scout programming that enables girls—from kindergarten through high school—to practice leadership. This new campaign effort is revealed alongside preliminary data that, for the first time, articulates what girls are doing on a daily basis to take the lead and make the world a better place. The Girl Scout program encourages girls to be leaders at every age, and a donation to Girl Scouts on Giving Tuesday goes further than the Girl Scout organization—it is an investment in girls who, in turn, invest their time, talents, and leadership in the present and future well-being of our world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914751-girl-scouts-of-the-usa-giving-tuesday/
The Federal Emergency Management Agency (FEMA) announced today that it is seeking applicants for its Youth Preparedness Council. FEMA’s Youth Preparedness Council was formed in 2012 to bring together teens from across the country who are interested and engaged in advocating for preparedness. Council members are selected based on their dedication to public service, efforts in making a difference in their communities, and potential to expand their impact as national advocates for preparedness. Students in 8th through 11th grade are eligible to apply.
To view the multimedia release go to:
http://www.multivu.com/players/English/8025651-fema-youth-preparedness-council-applicants/
When a life-changing diagnosis brings moments of uneasiness, a glimmer of hope can make all the difference in bringing solace. As hope comes in many forms, Extended Stay America® hotels, the nation’s largest owner operated hotelier, announced today the launch of the brand’s latest initiative in their continued support for the fight against cancer – the “Give Hope” program. A natural evolution of Extended Stay America’s partnership with the American Cancer Society, the “Give Hope” program provides a platform to raise awareness and funds for pediatric cancer research.
To view the multimedia release go to:
https://www.multivu.com/players/English/8060751-extended-stay-america-give-hope-cancer-research/
Institut Marquès presents the 1000th birth of its international embryo adoption programme. It is a baby girl called Georgina who, with 3,500 kg. of weight, was born in the town of Essex (UK) last February. Her mother decided to adopt an embryo at Institut Marquès, a clinic in Barcelona, after having performed several cycles of assisted reproduction without success in different centres. In June, an embryo that had been frozen for years was transferred; it came from the treatment of a couple who did not answer about the destination they wanted for their embryos and they were thus left under the custody of the clinic.
Kerry Andersen, Georgina's mother, is a midwife. A 45-year-old single woman who believes that this treatment has given her "the best of my life, which was the hope of being a mother. I am thrilled to think that my precious daughter is here thanks to the embryo adoption programme as I feel it is a very special way to enjoy motherhood. When I got to know this program, I did not hesitate to adopt an embryo”.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8112351-institut-marques-women-spain-adopt-embryos/
October is National Bullying Prevention Month, providing a national spotlight on an important issue facing a reported one in five kids: bullying. PACER’s National Bullying Prevention Center, the preeminent bullying prevention charity in the nation, is on a mission to drive social change that ends bullying. The organization works to put important resources in the hands of parents, educators and students alike, working to ensure that bullying is no longer an accepted childhood rite of passage. Today PACER and Clarisonic®, the creator of the #1 most-recommended skin-cleansing device by U.S. dermatologists*, announce a new partnership and campaign designed to drive awareness and raise donations for PACER’s bullying prevention efforts. For every #CleanTheMean social post shared on Facebook or Instagram this year, Clarisonic will donate $1 to PACER’s National Bullying Prevention Center, up to $100,000.
To view the multimedia release go to:
https://www.multivu.com/players/English/8191651-clarisonic-pacer-stop-bullying-cleanthemean-campaign/
Mark your calendars now – those leftover OTC and prescriptions in your medicine cabinet have got to go!
Chances are, if you open your medicine cabinet, you’ll find some some leftover medication that “might come in handy someday.” The reality is, those medications may have expired and are either ineffective or may cause more harm than you know. With cold and flu season upon us, it’s a great time to purge the medicine cabinet. Better to prepare now than scramble when you are sick. Clean out clutter and stock up on the staples!
Continuing its commitment to bringing parents’ technology to the next generation of kids, VTech® today announces the availability of KidiBuzz™, an innovative new hand-held smart device for kids. With quality content and robust features similar to those found in parents’ smartphones, KidiBuzz lets kids play games, watch videos, listen to music, send text messages and more. Already one of the hottest toys for the holiday season, KidiBuzz has earned a place on the influential TTPM Most Wanted List.
“VTech has always strived to adapt adult technology for kids in a smart, engaging way that supports the way they play,” said William To, President, VTech Electronics North America. “KidiBuzz fills a need in the marketplace for kids growing up in the age of smartphones who want to mimic their parents, while addressing the concerns of parents who aren’t ready to commit to the expense and responsibility of a phone and plan.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140758-vtech-kidibuzz-smart-device-for-kids/
