Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
The U.S. preterm birth rate dropped for the fifth consecutive year in 2011 to 11.7 percent, the lowest in a decade, giving thousands more babies a healthy start in life and saving billions in health and social costs.
“These results demonstrate that many premature births can be prevented with the right policies and bold leadership,” said March of Dimes President Dr. Jennifer L. Howse. “Our national progress in reducing premature births over the past five years shows that when infant health becomes a priority, babies benefit. We must implement proven interventions and accelerate our investment in new research to prevent preterm birth so one day every baby will get a healthy start in life.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58942-march-of-dimes-2012-premature-birth-report-card
To promote the adoption of teenagers from foster care, the Administration for Children and Families (ACF), AdoptUSKids and the Ad Council are unveiling a new series of multimedia public service advertisements (PSAs). Today, more than 33,000 teenagers await adoption from the U.S. foster care system. Nearly 50 percent (14,000) are between the ages of 14 and 16.
These new PSAs are part of the Adoption from Foster Care campaign launched in 2004. Since the launch of the campaign more than 15,000 children have been placed with a permanent family.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58394-ad-council-adoption-psas-raise-awareness-of-teenagers-in-us-foster-care
According to State Farm® claims data, more cooking fires occur on Thanksgiving than any other day of the year. In fact, grease and cooking-related claims more than double on Thanksgiving Day compared to an average day in November.
With the popularity of turkey frying, people are at risk for fryer related fires and injuries. U.S. fire departments are responding to more than 1,000 fires each year in which a deep fryer is involved. The National Fire Protection Association (NFPA) says deep fryer fires result in more than $15 million in property damage each year and hot oil splatter can cause serious burns to an adult or life threatening injuries to a child.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56792-state-farm-william-shatner-turkey-fryer-safety
Delta Air Lines (NYSE: DAL) today capped a three-day celebration of veterans with a $350,000 gift to the Fisher House Foundation at Reagan National Airport (DCA) in Washington, D.C. The airline kicked off its military salute in Atlanta on Friday, Nov. 9, with the dedication of the “Spirit of Freedom,” a Boeing 757 honoring men and women who currently serve or have served in the U.S. Armed Forces, including more than 10,000 Delta employees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55080-delta-dedicates-boeing-757-spirit-of-freedom-to-honor-veterans
Sharpie® delivered a giant fan “hello” to One Direction along with a big heartfelt “thank you” to a special New Jersey teen during an event yesterday to officially welcome One Direction to their upcoming US Tour.
Sharpie, a sponsor of the first leg of the 1D tour, invited a select group of teens to offer up a giant-sized hello to the global music superstars. Fans packed an event in midtown Manhattan to deliver a one-of-a-kind hello to Harry, Liam, Louis, Niall and Zayn They created posters, signed welcome walls, and offered video-captured hellos to be delivered to the boys later in a fan video mash-up.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59148-sharpie-ariana-grande-say-hello-to-one-direction-u-s-tour-kick-off
Nespresso, the worldwide reference for highest-quality portioned premium coffee, announced today the launch of the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59154-nespresso-what-else-penelope-cruz
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation. In an effort to help protect Americans from foodborne illness during the Thanksgiving season, the Ad Council, the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service, the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), in partnership with Food Network Star’s Martie Duncan, are helping to dispel many of the common myths surrounding the preparation and serving of the holiday turkey meal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59193-ad-council-usda-hhs-food-safe-families-public-service-thanksgiving
A recent Harris Interactive survey on the attitudes of the American public towards healthcare acquired infections (HAIs) revealed that almost one quarter (24%) of U.S. adults or someone they know have had an infection as a result of a stay in a hospital; and that 37% are most concerned about the spread of germs and bacteria in hospitals, as compared to other public places.
According to the U.S. Centers for Disease Control (CDC), nearly 2 million people acquire infections while in U.S. hospitals each year; and almost 100,000 die as a result.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58854-antimicrobial-copper-kills-bacteria-healthcare-equipment
Kia Motors America (KMA) today unveiled a significantly redesigned version of its popular Sorento CUV at the Los Angeles International Auto Show. Just three years after U.S. production of the CUV began in West Point, Georgia, the 2014 Sorento comes to market as no mere refresh or facelift, boasting instead an all-new chassis, a new Gasoline Direct Injected (GDI) V6 engine, a substantially redesigned interior and a next-generation infotainment system. Expected to arrive in showrooms during the first quarter of 2013, the redesigned Sorento also adds a top-of-the-line trim level to its lineup – the SX Limited – which delivers an impressive roster of premium features and amenities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59310-kia-motors-america-unveils-new-2014-sorento-cuv-at-laias
IPS Group, Inc., an industry leader in intelligent parking technologies, celebrated a major milestone this month with its 100,000th parking meter being manufactured in the USA. The company’s success has benefited those locally by developing many multiple skill level jobs at its corporate headquarters based in San Diego, CA. The meter technology itself has also contributed positively to many cities across the U.S. and Canada by providing greater customer convenience, access to intelligent parking system data, and a highly cost effective solution to upgrade aging parking meter infrastructure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54162-ips-parking-meter-manufacturing-milestone
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