The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
Today, Atom Factory CEO Troy Carter announced plans to host a second season of Smashd Labs from September 6 to November 18. For the inaugural class, there were over 200 applicants in two weeks, six startups in the inaugural cohort, 30 mentors, founders as young as 19 years old, and over $2M raised from investments within six months of the lab’s concluding Demo Day.
“We’re proud of the success the participating startups have had to date, and look forward to growing the Smashd Labs family by adding an additional set of startups led by talented founders with platforms and tech that can disrupt entertainment and culture,” stated Atom Factory CEO Troy Carter, who most recently served as a guest shark on the latest season of ABC’s hit prime-time show Shark Tank.
To view the multimedia release go to:
http://www.multivu.com/players/English/7817451-atom-factory-smashd-labs-startups/
Clayton Homes, one of America’s largest homebuilders, is offering customers an unbelievable incentive in gift cards from Lowe’s* with the purchase of a new home through its Made in the Shade Summer Sale.
The offer, which runs through Aug. 31, is part of Clayton’s latest buyer encouragement program that rewards homebuyers with incentives based on the type of new home that is purchased. Homebuyers can choose one or a combination of three different incentive options that include a Lowe’s gift card.
Clayton Homes offers many different affordable floorplans and designs for potential homebuyers to support their lifestyle needs. The national homebuilder also offers a variety of outdoor living spaces that include sunrooms, wrap-around porches and outdoor wet bars.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716455-clayton-homes-made-in-the-shade-summer-sale/
Sleep Inn, an all new construction brand and leader in the midscale lodging segment has revealed the latest evolution of its successful prototype. The concept builds upon the current prototype, which has demonstrated great appeal for its simply stylish aesthetic as well as its cost effectiveness to build and operate. The enhanced look and feel has evolved to meet the changing tastes and behaviors of travelers while still remaining cost neutral to today’s already efficient prototype. Leaders of the brand, which is franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, made the announcement during the Choice Hotels Annual Convention in Las Vegas attended by nearly 6,000 Choice Hotels franchisees and hospitality professionals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7772451-choice-hotels-sleep-inn-prototype/
The conference programme will cover the key issues that are of importance to today’s busy IRO, through a range of topical and engaging sessions that will make sure you are right up to date with all the latest thinking. Each session will deliver practical takeaways and there will be a particular emphasis on careers and professional development in IR throughout the conference. With a range of highly engaging breakout sessions to choose from, unparalleled networking opportunities and a showcase of the latest IR services, the 2016 conference promises to be the best yet, an event not to be missed by anyone working in IR.
John Gollifer, General Manager of the IR Society said, “Our annual conference, now in its 30th year, offers a timely opportunity to hear from leading IR practitioners and commentators. We aim to cover the crucial IR issues of the day, as well as offer a great opportunity to meet and share ideas with your peers. We are delighted once again to welcome Evan Davis back as conference host, and where better to be two days before the EU referendum?”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7858751-ir-society-30th-annual-conference-London/
Extended Stay America (ESA), the largest company-owned/operated hotel chain with kitchens in every room, announces the release of “Away From Home Cooking” 3rd edition – an on-the-go digital cookbook available to guests and cooks looking for quick and delicious recipes. With Americans making more than 405 million long-distance trips per year, and reportedly gaining 2-3 pounds on average after a two week period, Extended Stay America focused their latest edition on resources and recipes that supported healthy eating habits while away from home.
To bring this to life, ESA collaborated with partners, Food Network™ Host, Sunny Anderson and the American Cancer Society® to share some of their favorite recipes for eating better when traveling. The cookbook features 58 easy-to-prepare recipes as well as tips and tricks, perfect for families’ on-the-go or travelers seeking delicious home-cooked meals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737251-extended-stay-america-away-from-home-cooking/
Sephora, the leader in global prestige beauty retail, announced the launch of new exclusive features on its Sephora Virtual Artist application, adding a new false lash virtual try on to its immensely popular lip function, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology. Available today for download on the Sephora App, it is the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP of Innovation. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7749652-sephora-virtual-artist-lip-lash/
An estimated 48 million people in the United States have hearing loss, yet only 20 percent of people who could benefit from a hearing aid wear one. Cost is a major barrier as the average price of a hearing aid is $1,500 per ear, and can run as high as $3,000-$5,000 each. With the introduction of HearTEK™ Leasing from EPIC Hearing Healthcare (EPIC), individuals with hearing loss now have access to the latest name brand hearing aid technology without the barrier of huge upfront costs and with the peace of mind that they will not be locked into out-of-date technology.
“Consumers have gotten used to many of the benefits of leasing their smartphones – no one wants to pay upfront for technology that could be quickly outdated as hearing aid manufacturers regularly introduce new devices with updated features,” said Brad Volkmer, president and CEO, EPIC Hearing Healthcare. “The HearTEK Leasing program is an affordable new way to give more people with hearing loss access to quality hearing aid technology, so they can start hearing life to the fullest.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7808551-epic-heartek-leasing-hearing-aid/
Tektronix, a leading worldwide provider of measurement solutions, today introduced the TBS2000, a next generation basic oscilloscope featuring the longest record length and largest display in its class for faster signal evaluation and troubleshooting. This latest addition to the Tektronix portfolio puts expanded capabilities, including the ability to use a wide range of Tektronix probes, into the hands of budget-constrained design engineers and educators.
“Building on the success of the TDS2000 Series, the most widely used oscilloscope in the world, the new TBS2000 gives our customers a level of design insight previously not available in this class of instrument,” said Jeff Yost, director, Basic Oscilloscopes, Tektronix. “The new instrument also sets a new standard for usability with features like a large display for easy signal visualization and a comprehensive set of automatic waveform measurements that are coupled with graphical explanations to help engineers better understand their measurements.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7724651-tektronix-tbs2000-series-oscilloscope/
Global news distributor, PR Newswire, held its latest Meet the Media event with special guests from social news and entertainment giant BuzzFeed.
Ailbhe Malone, Head of Life and Ryan Broderick, Deputy Global News Director, gave the audience an insight into how BuzzFeed UK selects content, the best way to pitch stories and how to build better relationships with journalists. Alongside their tips for PR and communications professionals, they also gave examples of the features that they have worked on and the types of story that catch their attention.
Held at Two Temple Place, a neo-Gothic mansion set in the heart of London, attendees were also invited to ask Ailbhe and Ryan questions in a lively Q&A session, followed by food, drinks and networking with other guests.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7890151-pr-newswire-meet-the-media-buzzfeed-uk/
Fall football, pancakes, selfies: The Holiday Inn Express® brand and its clever Creative Director, actor/comedian Rob Riggle, know that these are a few of guests’ favorite things. InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, is hitting the road again this month with the latest Pancake Selfie Express mobile breakfast tour to allow fans in the Big Apple, the nation’s capital and beyond to experience the simple genius of a laser-printed selfie on a pancake. During its multi-state tour, the high tech food truck, part of the brand’s latest Stay Smart® campaign, will travel to select Southeastern Conference (SEC) football games this fall to celebrate game day. The brand is also introducing Snoozapalooza, a new promotion that extends both breakfast and check-out time until noon every weekend throughout the fall, so fans can rest and refresh after the big game.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877851-holiday-inn-express-pancake-selfie/
The latest edition of the Boeing Store Custom Hangar catalog – featuring a collection of furniture and artwork derived from genuine aircraft parts -- is now available. Offerings include a bench made from a 727-200 jetliner wing slat; a B-17 Flying Fortress propeller blade; and a sleek bar made from the engine of a DC-9/MD-80 airliner.
Buyers and craftspeople for the Custom Hangar climb through aviation boneyards and storage facilities in search of rare artifacts that they refurbish and finish by hand. Each piece is placed in a museum-quality mounting fabricated using authentic materials such as aviation-grade aluminum, steel, and titanium.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903151-boeing-store-custom-hangar-catalog/
