Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
Combining their expertise in clinical trials support and cellular therapies, BloodCenter of Wisconsin (BCW) and the San Diego Blood Bank (SDBB) have created a strategic partnership to accelerate advancements in research and patient care. Together, BloodCenter of Wisconsin and San Diego Blood Bank will offer Celluvative™ – a portfolio of products and clinical trial services that will include esoteric laboratory testing, blood products for research and manufacturing applications, cell processing, and access to a broad database of diverse donors who have expressed interest in clinical trials.
“Through the strength of our partnership, we are able to offer end-to-end services to academic organizations, research institutions and other industry partners who are working to develop novel cellular therapy approaches,” said Matthew Anderson, M.D., Ph.D., medical director, BloodCenter of Wisconsin Diagnostic Laboratories. “Among other offerings, our Celluvative portfolio enables access to an extremely diverse donor database – an invaluable resource to enable advances in the area of regenerative medicine and drug discovery.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7855451-bloodcenter-sdbb-celluvative/
The United Nations World Tourism Organization (UNWTO) and National Company “Astana EXPO-2017” have signed a Memorandum of Cooperation.
The document was signed at an official ceremony at the Madrid headquarter of the organization by Akhmetzhan Yessimov, Chairman of the Board of NC Astana EXPO-2017, and Taleb Rifai, Secretary-General of UNWTO.
"We expect that “EXPO-2017” will bring a large number of visitors to Kazakhstan. Therefore, we have focused our efforts on training personnel in the service industry," reported Mr. Yessimov following the signing of the memorandum.
We are counting on UNWTO's support and assistance in holding training sessions for Kazakhstan tour operators."
To view the multimedia release go to:
http://www.multivu.com/players/uk/7859751-unwto-expo-2017-agree-sustainable-tourism/
As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
https://youtu.be/iOOqi_Xf978 Alarming newspaper and industry reports show that no one, including small businesses, is immune from a potential data security breach. The best way to protect yourself is with a comprehensive security protection plan and knowing some of the tricks hackers use that can cost you time, money and spur mistrust from your customers. Here are four risks that could make you a target for hackers – and how you can fix them.
ProSight Specialty® Insurance today announced the launch of Music Mends℠, a one-of-a-kind enhancement that’s unique in the traditionally-bound insurance industry. Music Mends is specially designed for touring artists, and is in response to the pain and disruption that terrorism invokes in our modern society. Specifically, the coverage is designed to provide support to touring artists who wish to help mend communities following an act of terrorism that interrupts a live performance. The cost of this enhancement is being borne by ProSight, in a demonstration of unprecedented commitment to artists and performers in the wake of a terrorist attack.
“The idea of Music Mends came to us after we attended a concert together and learned that some of the performers had been impacted by the terrorist attack in Paris at the Bataclan concert hall,” said ProSight Chief Underwriting Officer Bob Bailey, speaking of himself and Joe Beneducci, ProSight’s founder and CEO. “The raw emotion from the band that night was evident, and we knew we needed to do something to help support artists who want to go back and perform for their fans. That’s when the idea for Music Mends was born.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7870251-prosight-launches-music-mends/
General Mills is following consumer driven food trends with its line-up of products launching this summer around the world. Many of the new products closely align with increasing consumer interest in wellness, convenience, and snacking including new Yoplait Greek 2% Whips!, Nature Valley Nut & Seed Crunchy Granola Bars, Annie’s organic cereal, Old El Paso Mini Taco Boats, Totino’s Pizza Sticks and Häägen-Dazs Stick Bars.
The company’s broad portfolio of new products can be found in its 2016 New Product Showcase, available on the General Mills corporate blog, A Taste of General Mills: Blog.GeneralMills.com/2016/Summer
“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience. This translates into very a clear set of growth opportunities for us,” said Ken Powell, General Mills Chairman and Chief Executive Officer. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want. These interactions allow us to build greater intuition, which helps us move much faster. Our new product line up demonstrates our ability to listen and respond.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7857151-general-mills-new-2016-products/
As a leader in the senior living industry, Brookdale has released “Creating Enduring Value: 2016 Sustainability Report,” the first in what will be an annual summary of progress in making a positive impact on people, places and performance. The sustainability report comes after the company established the Brookdale Sustainability Leadership Council and developed a three-year roadmap for achieving its sustainability goals.
“The core of our business approach is simple, which is that Brookdale cares,” said Andy Smith, Brookdale’s president and chief executive officer. “The sustainability practices that we have developed are an extension of our mission of caring, and they reflect our efforts to create enduring value for our stakeholders. These practices will have a significant direct impact on our residents and their families, our associates and the environment, not just now, but for generations to come. As a leader in the industry and the first operator to establish this kind of initiative, we hope to offer a model for others to follow.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722158-brookdale-sustainability-report/
https://youtu.be/mq_TKIirPfQ Like free shipping, shipping insurance is quickly becoming the industry standard for ecommerce. If you’re trying to decide if shipping insurance is something you should offer customers, these shipping insurance facts can help you decide. There are a ton of reasons why insurance might be right for you – here are four of them.
July Systems, industry leader in mobile experience and engagement cloud platforms, announced today the launch of Proximity MX - a Digital Customer Acquisition & Engagement Cloud for enterprises. Proximity MX digitally acquires, hyper targets and engages customers across multiple channels with contextual interactions at physical business locations while gathering actionable location insights.
The Proximity MX cloud platform provides huge customer relationship management value by enabling companies to deliver rich customer experiences and gain actionable insights at their physical business locations.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891851-july-systems-launch-proximity-mx/
Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. Akeroyd succeeds Peter Granat, who established the company’s position as a global public relations and marketing cloud leader, and will transition to chairman of the Cision Board of Directors.
Akeroyd has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Most recently he was general manager and senior vice president at Oracle Marketing Cloud where he orchestrated and executed the industry’s most prolific acquisition strategy, including Marketing Automation, Omni-Channel Campaign Management, Web Personalization, Content Marketing, DMP, Mobile Marketing, Data, and X-Device Orchestration. Under Akeroyd’s leadership, Oracle went from a non-entity to the #2 player in the entire industry in under three years, growing the business in 29 countries globally, and boasting the highest organic growth rate of all the major Marketing Cloud providers rate three years running. Integrating the solutions and the go-to-market, Akeroyd and Oracle created the Enterprise Marketing Platform category and have led it from the onset.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896951-cision-kevin-akeroyd-new-global-ceo/
U-Haul, the industry leader in do-it-yourself moving and self-storage, has teamed with a beloved Motor City charity to help previously homeless families transition from shelters into clean, dignified and welcoming homes. Humble Design Fueled by U-Haul, as it is now termed, was born seven years ago out of the idea that decent families emerging from homelessness in Metro Detroit deserve to come home to basic necessities like tables to eat at, sofas to sit on and beds to sleep in each night. Co-founder Treger Strasberg’s organization has assisted more than 660 families so far. With the support of U-Haul, that number will swell exponentially while expanding this noble pursuit to additional cities.
“The expertise, resources, national reach and community commitment of U-Haul make it a tremendous partner for Humble Design to take our mission nationwide to alleviate homelessness,” Strasberg said. “Working together, U-Haul and Humble Design will engage communities to serve families in need by turning houses into homes across the country.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7907151-u-haul-humble-design-partners/
