More than 26,000 preteens (children ages 8 – 12) are available for adoption from the U.S. foster care system, according to the Administration for Children and Families Adoption and Foster Care Analysis Report System (AFCARS). To promote the adoption of preteens from the U.S. foster care system, the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families (ACF), AdoptUSKids (AUSK) and the Ad Council today unveiled a new series of national public service advertisements (PSAs). Created pro bono by kirshenbaum bond senecal + partners (kbs+p) and Revolución, the PSAs will be distributed this week as part of National Adoption Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52724-ad-council-adoptuskids-hhs-preteens-for-adoption-from-foster-care
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
ScoreBig.com, a service that allows consumers to save up to 60 percent on tickets to their favorite pro and college sports, concerts, and theater events without the hassle of fees or shipping charges, today announced the launch of ScoreBig Daily, a free app for iPhone and iPod touch that gives users immediate access to great seats at hot live events in their city that night.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55756-scorebig-com-scorebig-daily-app-for-iphone-ipod-touch-live-event-tickets
Antonio Esfandiari earned a place in the record books last night by outlasting a field of multi-millionaires and billionaires to earn the richest payday in poker tournament history. Esfandiari, a 33-year-old poker pro and magician from Las Vegas, put up a cool $1 million to enter the BIG ONE for ONE DROP and walked away with a massive return on his investment: $18,346,673 million.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56955-world-series-of-poker-hosts-richest-event-in-game-s-history-big-one-wsop
More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58026-ad-council-save-the-children-every-beat-matters-onerepublic-feel-again
As part of the ninth annual National Preparedness Month (NPM), the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready campaign. Created pro bono by advertising agency Leo Burnett, the new PSAs emphasize the message that “you never know when the day before is the day before” by utilizing imagery of infamous natural disasters juxtaposed with comparatively idyllic imagery what it looked like the day before the destruction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57433-fema-and-ad-council-mark-ninth-national-preparedness-month-with-new-psas
COBRA Golf is bringing something juicy (again!) with the launch of the AMP CELL and AMP CELL Pro Drivers. Unlike any other driver available in the market, the AMP CELL and AMP CELL Pro Drivers feature COBRA’s new breakthrough MyFly technology, allowing golfers to select from 6 different loft/trajectory settings (in one club) for optimized performance and distance based on a golfers’ swing or weather and course conditions. In addition to MyFly technology, COBRA is reaffirming its status as the first club manufacturer to offer a choice in color by creating the AMP CELL Driver in four fresh colors – Silver, Directoire Blue, Barbados Red and Vibrant Orange.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58305-cobra-golf-amp-cell-pro-drivers-with-myfly-technology
EMPO has quickly taken over the reigns as the leader in bringing sexual lubricants and libido-enhancing supplements into the mainstream retail sector. Since the company launched its interactive branding sites at www.PinkForUs.com, www.GunOil.com and www.EmpoweredProducts.com earlier this year, over 200,000 requests have been received to date.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53601-empowered-products-empo-innovative-pro ducts-for-wellness-and-self-healing/
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
Teens with a love of fashion and style are challenged to unleash their creativity for an opportunity to earn a tuition scholarship and be named a winner in The Art Institutes Passion for Fashion Competition 2013. Two national competition grand prize winners will each earn a half-tuition scholarship to attend an Art Institutes school, receive a VIP trip to New York City, participate in a “meet and greet” at Seventeen magazine’s New York City offices, have lunch with a Seventeen Style Pro, receive a $500 shopping spree at DKNY with the Style Pro, and a $500 gift card to shop anywhere in the Big Apple.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58519-art-institutes-passion-for-fashion-2013/
