Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
The latest lash breakthrough is here. From Rimmel, you can get the Moroccan Argan oil your hair loves in a Rimmel mascara with new Wonder’lash Mascara with Argan Oil. Condition lashes and break through clumps for full, smooth volume. The unique brush’s super-soft bristles hug and coat each lash, perfectly separating them from root to tip. Even small corner lashes are dramatically transformed for an effortlessly eye-catching look. Lashes are left smoother, sleeker, and more defined than ever.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428651-rimmel-london-wonder-lash/
Deep emotions, love and happiness are the muses of the new Love Bridge collection from THOMAS SABO. This season, the jewellery items appeal to all the senses and convey a feeling of connection with a loved one. Never has a THOMAS SABO collection been as full of sentiments and joie de vivre as this season. Star photographer Ellen von Unwerth presents the new collection perfectly in romantic campaign pictures, with top models Georgia May Jagger and Marlon Teixeira taking centre stage.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7566851-signs-of-love-thomas-sabo/
Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team, signed today. As one of the most successful teams in Formula 1 history McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life.
The partnership is a long-term, global collaboration that will bring Chandon’s sparkling attitude to the famous McLaren Honda Formula 1 Team.
The partnership was made official today at the McLaren Technology Centre in Woking, Surrey, England. It was signed by Christophe Navarre, Chairman and CEO of Moët Hennessy, and Ron Dennis, McLaren Technology Group Chairman and CEO.
To view the multimedia release go to:
http://www.multivu.com/players/English/7639951-chandon-mclaren-honda-f1-partner/
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
While Thanksgiving represents a time of tradition and family, it can also spell S-T-R-E-S-S for those planning a big feast. From figuring out how long to cook the turkey to putting together the perfect table setting, getting it all right can be really hard! To help you celebrate and prepare for your Thanksgiving feast, entertaining expert and cookbook author, Brooke Parkhurst has some great ideas and tips for a trouble-free turkey day. That way, when guests arrive - everyone will be able to relax, gobble, and enjoy!
Some of Brooke’s tips include:
• THANKS-GRIA- A delicious glass or two of wine is welcomed at any holiday gathering! Even easier? Put it in a pitcher so everyone can serve themselves. Lightly chill red wine and add a few spices and seasonal fruit to make a soon-to-be favorite holiday libation-- Thanks-gria!
• FORGET ABOUT FLOWERS, BUT DON’T FORGET YOUR HOSTS- Unless you have your own garden, decorating with fresh flowers can cost more than your meal. Instead, create centerpieces from seasonal fruits and vegetables, fresh greenery and berries. After the party’s over, make a meal from your centerpiece! And don’t forget about gift baskets for the hosts.
• JUICY WHITE MEAT- Who needs to roast the whole turkey when you can just bake the best part? The turkey breasts and legs cook at very different rates, which means that one will not be properly cooked. Instead, focus on cooking the turkey breast perfectly, roasting it at just the right temperature and saving a lot of time in the process.
• FRESH & FAST- It’s chilly out which makes us gravitate towards creamy, cheesy, heavy dishes. Want a little balance? Make your favorite potato casserole but off-set it with a delicious & easy arugula-pomegranate salad or butternut squash and ricotta crostini. Fresh dishes are usually the fastest to prepare!
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
The holiday season is the most wonderful time of the year. Gifts are perfectly wrapped, cakes and cookies are baking in the oven, and people across the country are making final preparations to visit their loved loves. In fact, Americans spent an average of 7.3 hours and $560 on holiday travel alone last year, which can also lead to chaos, stress and precious time spent in busy airports and jam-packed highways. That’s why Ziploc® brand is offering a variety of festive products, a surprise-and-delight experience and helpful tips to give travelers a chaos-free holiday.
When hundreds of people along the Ohio Turnpike got to the tollbooth at Mile Marker 71 before their Thanksgiving celebrations began, they were surprised that instead of being asked for the toll, they received an array of gifts—from snacks packed in Ziploc® brand bags and containers to a chauffeured limo ride home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7707651-ziploc-chaos-free-holiday/
Internationally renowned restaurant, MR CHOW, is now open at Caesars Palace. The Las Vegas location is the seventh of the luxurious Beijing cuisine eatery, joining the ranks of notable hot spots in Miami, Malibu, New York City, Beverly Hills and the original location in London. From the moment guests arrive, MR CHOW will entertain and inspire, from the unparalleled design to the impeccable service to the notable cuisine.
“This union between Caesars Palace and MR CHOW is a dream come true,” said founder Michael Chow.
“We look forward to our guests experiencing MR CHOW as the culinary empire and reputation of Caesars Palace continues to grow,” said Gary Selesner, Caesars Palace regional president. “MR CHOW’s elevated Chinese cuisine and chic atmosphere perfectly complements the impressive culinary collection of celebrity-chef helmed restaurants of Bobby Flay, Gordon Ramsay, Nobu Matsuhisa, Guy Savoy and more. As we enter our 50th golden anniversary year at Caesars Palace, we continue to strive to delight our guests at the dining table, while contributing to the world renowned dining scene in Las Vegas.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7719251-caesars-palace-mr-chow/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Blue Plate® Mayonnaise, one of the country’s oldest and most beloved condiment brands, is shaking up the mayonnaise aisle with the industry’s first mayonnaise made with Greek yogurt. Blue Plate Light Mayonnaise with Greek Yogurt (Blue Plate Light Greek) features creamy, tangy Greek yogurt for a full-flavored light mayonnaise with half the fat and calories of traditional mayonnaise, plus one gram of protein per serving. The new Blue Plate Light Greek is in stores now, available in a 30-ounce jar and a 12-ounce squeeze bottle.
This is the first major product innovation in real mayonnaise since the introduction of olive oil more than five years ago. Consumer research shows that Greek yogurt has come into its own as a food super trend, and U.S. consumption is expected to reach $4 billion by 2019. Blue Plate Light Greek features a flavor that is perfectly proportioned to pair with sandwiches, salads and more. The added protein is yet another nutritious benefit not found in any other mayonnaise.
To view the multimedia release go to:
http://www.multivu.com/players/English/7740951-blue-plate-greek-mayo/
Bonefish Grill is turning National Martini Day into a month-long celebration in June. While the official day dedicated to America’s favorite cocktail is June 19th, the fresh fish experts are offering guests a flavorful array of hand-crafted martinis priced at $5 every Monday for the entire month.
Bonefish Grill martinis are already a favorite on the restaurant’s extensive bar menu – perfectly complementing their wood-grilled fresh fish and seasonal seafood offerings. In fact, the mighty martini is on-the-rise nationwide. A report published by the U.S. Beverage Alcohol Forum found that vodka – a main ingredient in martinis – accounts for over a third of all spirits consumed in the country, and that number continues to grow.
To view the multimedia release go to:
http://www.multivu.com/players/English/7848751-bonefish-grill-national-martini-month/
