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Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Kenya’s Lake Naivasha Basin is the centrepiece of a unique development experiment. It serves a vast horticulture industry, market gardens, small farms, and a geothermal power plant. With the basin showing signs of stress, local, national and international stakeholders are working towards an integrated solution to manage its water, energy and land (WEL). The 2011/12 European Report on Development (ERD) has released a short film showcasing the importance of this ‘WEL-nexus’ approach to inclusive and sustainable growth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/erd/53810
Destination XL Group, Inc. (NASDAQ: DXLG), the leading retailer of men’s XL apparel and accessories, launched a new national advertising campaign designed to draw attention to the many challenges men who wear XL sizes face when shopping for clothes and position Destination XL (DXL) as the one-stop-shopping solution for the style needs of this underserved consumer.
The TV and radio spots, titled “No Man’s Land”, use humor to underscore the shared and relatable shopping frustrations bigger guys face, and remind them that Destination XL is committed to addressing their fashion needs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61481-destination-xl-national-ad-campaign-to-support-major-retail-expansion
Bellagio welcomes spring with a dynamic celebration of Japanese culture through two stunning exhibits showcasing the passion for nature and art in the Land of the Rising Sun.
Bellagio’s Conservatory & Botanical Gardens invites guests on a peaceful journey through the island nation’s rich culture with its first Japanese-inspired display. Pairing the soothing aesthetics of Japan’s traditional gardens with Bellagio’s striking grandeur; the new display boasts a vibrant collection of more than 82,000 flowers and larger-than-life floral creations.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7480151-bellagio-japanese-art-masatoshi-izumi/
On Saturday, May 22, the Upper Deck Company sent a crew to the Los Angeles Memorial Coliseum to orchestrate three very important components at this year's NFL PLAYERS Rookie Premiere Photo Shoot. First, they had to photograph each of the top college draft picks sporting their collegiate jerseys for upcoming football products licensed by NFL PLAYERS and the Collegiate Licensing Company. Next, they had to collect thousands of hard-signed autographs from the 35 participating players to be used as insert cards in the Upper Deck sets. Lastly, they taped the players answering questions about their collegiate careers and then asked their opinions on where LeBron James – one of Upper Deck's exclusive spokesmen who's considered the most sought-after free agent in the world – might be playing basketball next season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/upperdeck/44542/
