NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C. On this new reality show viewers will get to see Jenni’s five children: Chiquis, Jacqie, Mikey, Jenicka and Johnny as they step up and pull together to pursue their biggest dreams with humor and love. To download images, click here: www.image.net/TheRiveras1. To view the “The Riveras” official trailer click on: https://youtu.be/H658DG87l24.
“We want to show the world you can continue moving forward despite adversities. Yes, life without our mother has been painful and difficult. We have weak moments but at the end of the day we come together as family to figure it out,” stated Chiquis, the eldest daughter of Jenni Rivera. “Our goal is to represent our mother as the great woman she was and viewers will get to see that through all of us. It’s important to show the public who we are and to discover the truth …a lot has been said on the news and tabloids,” she added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7929651-nbc-universo-los-riveras/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
In anticipation of its newly announced premiere date of Tuesday, December 6 at 10pm/9c, TELEMUNDO rolls out an exclusive digital prequel to the Super Series “El Chema” via Telemundo.com, VOD and the Telemundo Novelas app. With a script by writer Luis Zelkowicz, the “capítulo cero” (chapter zero) gives fans an exclusive look at El Chema’s backstory and what the character has been doing between the end of “El Señor de los Cielos” and the start of the new series. Starring Mauricio Ochmann, Mariana Seoane, Julio Bracho, Itatí Cantoral, Carmen Aub, Alexandra de la Mora, Arcelia Ramírez and Sergio Basáñez, the Super Series is directed by Danny Gavidia and Nicolás Di Blasi, and produced by Mariana Iskandarani and Patricia Benítez.
To view the multimedia release go to:
http://www.multivu.com/players/English/7980551-telemundo-el-chema-capitulo-cero/
La beca para investigación sobre nutrición parenteral en América Latina ya está aceptando solicitudes.
La beca para investigación sobre nutrición parenteral en América Latina, que ha anunciado hoy la compañía internacional de cuidado de la salud Fresenius Kabi, se otorgará a una institución que cuente con un proyecto original directamente relacionado con el área terapéutica de nutrición clínica.
To view the multimedia release go to:
https://www.multivu.com/players/es-es/8261751-fresenius-kabi-financiar-nutricion/
McDonald’s y Ronald McDonald House Charities (RMHC) honraron a la primera clase de graduados universitarios beneficiarios de la Beca Nacional HACER de la organización Ronald McDonald House Charities con una serie de eventos patrocinados por McDonald’s a lo largo de tres días, culminando con una ceremonia de graduación el jueves 16 de agosto en el histórico Centro Cultural de Chicago. La ceremonia fue conducida por la periodista hispana María Antonieta Collins. El Dr. Juan Andrade, Jr., presidente del United States Hispanic Leadership Institute (USHLI) y uno de los dos únicos latinos en la historia en recibir una Medalla Presidencial, dio el discurso principal para los graduados hispanos, ante una audiencia de beneficiarios de la Beca Nacional HACER de la organización Ronald McDonald House Charities de los años 2008-2012, familiares, representantes de la comunidad y ejecutivos de McDonald’s y de RMHC.
Para más, va a http://www.multivu.com/mnr/57206-rmhc-hacer-national-scholarship-recipients-2012-hispanic-college-graduates
In 2002 the PEW Hispanic Center released a report titled, “Latinos in Higher Education: Many Enroll, Too Few Graduate.” In the 10 years since the study was published, how much has changed?
Recognizing the importance of cultivating Latino leadership and promoting higher education in the community, Miller Lite is partnering with the Dallas Cowboys and the ¡Adelante! U.S. Education Leadership Fund to launch the “Scoring for Education” program for the second consecutive year. The Miller Lite “Scoring for Education” program runs September 1 through October 31 in Texas (excluding Houston) and Oklahoma, where a donation to ¡Adelante! will be made for every select cans of Miller Lite sold. Consumers 21 and older can enjoy Miller Time with their friends, knowing that they are making a contribution to a great cause.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56897-miller-lite-dallas-cowboys-adelante-support-education-hispanic-community
Extending its award-winning “Learn the Signs” campaign, Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council, along with partner agencies BBDO New York and LatinWorks, to announce the launch of a new series of public service advertisements (PSAs) designed to reach African American and Hispanic parents. According to research, children in these communities are often diagnosed later than the average. The PSAs, which are being distributed to media outlets nationwide this week, show some of the early signs of autism and encourage parents to take immediate action if their child is not meeting standard developmental milestones.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61698-ad-council-and-autism-speaks-launch-psa-campaign
Post Foods’ Honey Bunches of Oats® announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64320-post-foods-honey-bunches-of-oats-domino-saints-bunch-of-beats-sweepstakes
The St. Jude Promesa y Esperanza® (Promise and Hope), an initiative by St. Jude Children’s Research Hospital® and Univision Radio, the leading radio network serving Hispanic America, partner to increase awareness for national fundraiser against childhood cancer. As part of this partnership, Univision Radio will broadcast special programming on February 10 and 11 asking listeners to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month, to find cures and save children.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65476-univision-radio-st-jude-children-s-research-hospital-national-fundraiser
Discovery en Español comienza el Mes de la Hispanidad con el estreno de TEXAS TROCAS, una serie en formato docu-reality que tiene como protagonistas a los Méndez, una exitosa familia mexicoamericana de San Antonio, Texas, quienes se especializan en convertir viejos camiones en verdaderas obras de arte. TEXAS TROCAS (#TexasTrocas), se transmitirá los lunes a las 10PM E/P a partir del 15 de septiembre, durante “Lunes de motores”, uno de los bloques de programación preferidos de la audiencia.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/players/Spanish/7308351-discovery-en-espanol-new-texas-trocas-on-lunes-de-motores-for-hispanic-heritage-month/
Crear recetas jugosas y deliciosas siempre ha caracterizado a la famosa chef Lorena García. La chef, también es conocida por preparar platos con los sabores latinos preferidos, y su interés en promover los buenos hábitos alimenticios. Por esto, sus recetas inspiradas en la carne de cerdo son platos saludables y llenos de sabor que el consumidor podrá disfrutar en cualquier ocasión.
Lomo saltado: Esta receta está llena de exquisitos sabores y texturas que le harán la boca agua a toda la familia. Ingredientes: lomo de cerdo picado en tiras, saltado con papas blancas, pimiento amarillo, pimiento Cubanelle y tomates.
Para ver los activos de multimedia asociados con este comunicado, haga clic en: http://www.multivu.com/players/Spanish/7323951-national-pork-board-hispanic-traditions-celebrity-chef-lorena-garcia/
