This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month, and throughout the year, by highlighting culturally relevant programming available On Demand as well as committing to air educational public service announcements (PSA) as part of its partnership with The League of United Latin American Citizens (LULAC). This month also marks the launch of Cox’s new marketing campaign that includes popular personality Yarel Ramos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52200-cox-communications-celebrates-hispanic-heritage-month
On October 21st, 2011, Lancôme invites customers to experience the “Beauty of Giving” by celebrating Genes Day, a one-day national event Lancôme began in 2010 to support St. Jude Children’s Research Hospital, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. On this day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude. (This is in addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.)
To view Multimedia News Release, go to http://www.multivu.com/mnr/52300-lancome-genes-day-2011-st-jude-julia-roberts-genifique-beauty-of-giving
On Oct. 14th at 5 O’clock in the evening Margaritaville broke the World Record for the largest margarita ever made as verified by Guinness World Records. The event was part of the Grand Opening festivities for the new Margaritaville Casino at Flamingo in Las Vegas.
Halfway through the ceremony celebrating the new World Record, Jimmy Buffett surprised fans by coming out and raising a glass of Lucky Rita with the Wounded Warrior Amputee Softball Team along with Flamingo’s Rick Mazer and Margaritaville’s Tamara Baldanza in front of more than 1,000 Parrotheads and onlookers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52599-margaritaville-las-vegas-flamingo-casino-world-record-margarita-lucky-rita
More than a dozen top romance authors, including Barbara Samuel, Stephanie Bond, Cindy Gerard, Christie Ridgway and Alison Kent, contribute short stories to this anthology celebrating the heroic Navy SEALS. All proceeds go to veterans medical research. Learn more about this book and its authors here, http://bit.ly/SEALofMyDreams Romance
4-hour preschool television channel Sprout is celebrating the season with everybody’s favorite furry red monster, Sesame Street ®’s Elmo, live on The Sunny Side Up Show on Tuesday, December 13 from 9:00 a.m. – noon ET.
Elmo will guest star, along with hosts Liz and Chica the Chicken, to sing holiday songs, read birthday cards, and share wishes from families all over the country. Emmy Award®-winning performer and producer Kevin Clash is Sesame Street’s Muppet Captain and force behind Elmo.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48463/
Whether you're entertaining at home, celebrating at a restaurant or attending a potluck party, the holidays are a time for friends and family to gather and eat. Don't let food poisoning spoil your holiday plans. At BeSmartBeWell.com, meet Chef Kang, a Le Cordon Bleu chef, and Ellen, a real mom who has some things to learn about food safety. They will show you how to keep your kitchen and holiday menu safe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/foodsafety/50828/
Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media campaign.
Tourism Australia has created a short film overnight featuring footage downloaded by Sydney revellers sharing their New Year’s Eve experience via an iPhone app created specially to mark the year-end celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53880-tourism-australia-new-year-s-eve-in-sydney-project-12-fireworks-video
Sydney Gay and Lesbian Mardi Gras and strategic partner Destination NSW, today confirmed that Kylie Minogue will attend this year’s Sydney Mardi Gras Parade and join Sydney’s lesbian, gay, bisexual, transgender, queer and intersex community in celebrating a milestone in her career K25 — 25 Years of Kylie.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54328-kylie-minogue-kicks-off-25-years-celebrations-at-sydney-mardi-gras
Family-owned Bacardi Limited officially marks the 150th anniversary of the founding of the Company and its iconic BACARDI® rum brand on February 4 with activities around the world honoring the world’s favorite rum brand. The Company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862 to what is now the world’s largest privately-owned spirits company.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53404-bacardi-limited-150th-anniversary-family-celebration-birthday-parties-rum
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/
