The Healthy Weight Commitment Foundation (HWCF) today announced that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the United States. This announcement comes three years after a 2010 commitment by the HWCF, and its 16 food and beverage corporate partners, to the First Lady’s Partnership for a Healthier America (PHA) to reduce calories by 1.5 trillion by 2015.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61875-healthy-weight-commitment-foundation-reduces-calories-in-u-s-marketplace
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Two of HGTV’s top experts, Jonathan Scott and Drew Scott, stars of the Property Brothers, are in an all-out battle to win HGTV’s newest competition series, Brother vs. Brother. The six-episode series, premiering on Sunday, July 21, at 10 p.m. ET/PT, pits Jonathan’s skills as a licensed contractor against Drew’s experience as a real estate agent as they and their teams vie to execute the smartest home renovation upgrades and score the biggest property-value increase. Each week the results of the completed home renovation is evaluated by the discerning eyes of HGTV real estate stars, including Mike Aubrey (Power Broker), Kennon Earl (Selling LA) and Hilary Farr and David Visentin (Love It or List It). While the 6’4” identical twins brothers go head-to-head to win championship bragging rights, the competing teams stop at nothing to take home the $50,000 grand prize
To view the Multimedia News Release, go to http://www.multivu.com/players/English/60774-hgtv-new-home-renovation-competition-show-brother-vs-brother
Entenmann’s, a division of Bimbo Bakeries USA and maker of over 100 sweet baked goods, and The Salvation Army got an advanced blitz on #NationalDonutDay, with the help of one of Entenmann’s most recognized donut fans. Super Bowl Champion, New Jersey native and Entenmann’s celebrity ambassador, Victor Cruz unveiled a one-of-a-kind, larger than life Entenmann’s Crumb Top Donut, at the National Donut Day celebration in New York City’s Madison Square Park, in commemoration of the sweet holiday. Cruz’s lightening fast plays on the field helped Entenmann’s and The Salvation Army get ahead of the game, kicking off the annual holiday one day early for their New York Metro fans.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59507-entenmann-s-salvation-army-victor-cruz-national-donut-day
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The Breakthrough: Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.
The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62677-avon-mega-effects-volumizing-mascara-makeup
Concerns about the cost of a divorce weigh heavily on the minds of people facing a divorce, including whether or not to hire an attorney, and in the decision of who to hire, according to a new Avvo Divorce Study*. Fifty-eight percent of individuals without children cite cost as their top concern going into the divorce ahead of concerns about property division (42 percent), time the divorce will take (27 percent) or alimony (22 percent). For individuals with children, cost is second to custody concerns (53 percent vs. 35 percent), but it remained the top factor cited as to why they ultimately chose to hire their specific attorney.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61093-avvo-divorce-study-top-concern-cost
This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection. Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launches on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62871-guess-denim-diaries-fashion-bloggers-photos-videos-styling-tips-fall-2013