Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
As the United States and Europe grapple with economic uncertainty, the Canton Fair has become an even more essential platform for foreign businesses seeking trade opportunity and new territory for business.
The Canton Fair is the largest trade fair in China, drawing the best of Chinese manufacturers and more than 2,000 foreign companies from over 50 countries every year, including the US, Japan, Germany, Italy and the UK. In response to the global economic crisis, the fair had adapted in recent years to present new opportunities for foreign and Chinese businesses, as well as buyers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55419-tap-into-the-china-opportunity-at-the-canton-fair
24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/
According to Genworth’s (NYSE: GNW) 2012 Cost of Care Survey, the cost to receive care in the home remained unchanged from 2011 to 2012 and home care costs have also risen less dramatically over the past five years than for other types of long term care services.
“Overwhelmingly, Americans prefer to receive long term care in the home and the relatively muted increase in home care costs over the past few years can be viewed as a positive for consumers,” said Steve Zabel, senior vice president of Long Term Care at Genworth. “Consumer demand for home care services has led to a proliferation of home care services providers and more choice for consumers. This competition has kept home care costs relatively stable, especially when compared to the cost of care in a nursing home or assisted living facility.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54344-genworth-financial-2012-cost-of-care-survey-long-term-care
Based on its recent analysis of the retail carrier Ethernet services market, Frost & Sullivan recognizes tw telecom with the 2011 North American Frost & Sullivan Award for Growth Leadership. Each year, this award is presented to the company that demonstrates excellence in capturing the highest compound annual growth rate (CAGR) for the last three years. tw telecom’s Ethernet services revenue grew at a CAGR of 28 percent from 2008 to 2010, which is commendable considering the relatively weak economic situation during that period.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/54703
GREY GOOSE®, the World’s Best Tasting Vodka, announces the launch of its first new flavor in five years, GREY GOOSE Cherry Noir. GREY GOOSE Cherry Noir is a masterful blend of GREY GOOSE Vodka and the finest cherries including rare black cherries handpicked in French Basque Country.
GREY GOOSE Cherry Noir Flavored Vodka has already caught the attention of celebrities and influencers from a series of exclusive previews throughout the 2012 Hollywood awards season. After sampling at marquee events surrounding such milestones as the E! Entertainment backstage lounge at the 69th Annual Golden Globes, the Sundance Film Festival, The GRAMMY Awards, NBA All-Star weekend and The Oscars, GREY GOOSE Cherry Noir Flavored Vodka is now available nationwide to consumers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55587-grey-goose-cherry-noir-flavored-vodka
Today, Race Imboden, 2011 graduate of The Dwight School, was officially named to the United States Olympic Team by the US Fencing Association. After the fourth World Cup event, he mathematically qualified for the Olympics in Men’s Foil based on his high team rankings. Mr. Imboden is currently #6 in the FIE (Fédération Internationale d’Escrime) World Senior Rankings, #2 in the USA Fencing Division I (Senior), and #2 in the USA Fencing Under 19 Division (Junior).
“I couldn’t be more excited and honored to be competing as a member of Team USA, especially in London because my mother’s home country is England. For nine years, I have been working toward this goal with the amazing support and sacrifice of my parents to whom I’m eternally grateful. I’m also grateful to The Dwight School, which helped me to achieve my dream of competing in the Olympics by allowing me the time and flexibility to train, travel the world, and compete while I was a student,” said Mr. Imboden.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55749-race-imboden-dwight-school-alumnus-united-states-olympic-fencing-team
Belfast is leading the many commemorations taking place around the world in memory of those who perished on the Titanic’s tragic maiden voyage 100 years ago today.
As her physical and spiritual home, Belfast is marking this significant occasion with a number of commemorative events.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53806-belfast-commemorates-titanic-100-years
Pioneers in sun research for over 40 years, Lancaster ushers in a new era in sun protection with a discovery that has been integrated into its brand new Sun Beauty line: Infrared Technology. A bold, avant-garde step towards enjoying the sun without the least bit of guilt by using the most complete sun protection offered by Lancaster.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53804-lancastersuncare-infraredtechnology
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
Helzberg Diamonds is proud to announce a partnership with leading jockey, Javier Castellano, rider of Gemologist in the 2012 Kentucky Derby on May 5, 2012. Castellano will drive awareness for Helzberg’s featured products in advance of the 138th Run for the Roses.
“Our customers consider us their gemologist, so it was a natural fit since Javier is riding Gemologist in the 2012 Kentucky Derby,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We are thrilled to partner with Javier, who is an incredible athlete and a true success story. He has worked his way to the pinnacle of racing success after years of dedication and hard work.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56000-helzberg-diamonds-jockey-javier-castellano-on-gemologist-kentucky-derby
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