In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched today a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts
Diabetes experts met and determined that some self-monitoring blood glucose (SMBG) systems, despite meeting accuracy standards at the time of U.S. Food and Drug Administration (FDA) clearance, fail to consistently meet accuracy standards once on the market, potentially putting patient health at risk. In a public meeting convened by the Diabetes Technology Society on May 21, 2013, in Arlington, Virginia, leading academic clinicians, clinical chemists, medical device experts, patient advocates and FDA representatives reviewed a growing body of peer-reviewed research demonstrating that the performance of some blood glucose monitors on the market may not be meeting accuracy standards.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61870-diabetes-technology-society-inaccurate-blood-glucose-monitors-risky
Recent severe weather and the start of the Atlantic hurricane season reinforce the need for Americans to familiarize themselves with the look, sound and authenticity of real-time Wireless Emergency Alerts (WEAs). To encourage, educate and empower Americans to identify WEAs so they can take steps to prepare for emergencies, including natural and man-made disasters, the Federal Emergency Management Agency (FEMA) and Ad Council are unveiling new public service advertisements (PSAs). The PSAs are a part of the Ready campaign which for ten years has encouraged Americans to prepare in advance of natural disasters and other emergencies.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61860-wireless-emergency-alerts-can-keep-you-safe-and-are-from-sources-you-trust
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
While more than 245 million Americans live within 100 miles of a national forest or grassland, research shows that a majority of children in some segments of the population are not spending active time outdoors. Research shows that only 37% of African American children ages 6-12 participate in outdoor recreation, compared to 67% of Caucasian children in the same age range. In an effort to motivate African American families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched a new series of public service advertisements (PSAs) in advance of the 6th annual National Get Outdoors Day on Saturday, June 8th, 2013.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62047-us-forest-service-ad-council-psa-african-american-families-discover-nature
Hands-free technologies might make it easier for motorists to text, talk on the phone, or even use Facebook while they drive, but new findings from the AAA Foundation for Traffic Safety show dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the road. The research found that as mental workload and distractions increase reaction time slows, brain function is compromised, drivers scan the road less and miss visual cues, potentially resulting in drivers not seeing items right in front of them including stop signs and pedestrians. This is the most comprehensive study of its kind to look at the mental distraction of drivers and arms AAA with evidence to appeal to the public to not use these voice-to-text features while their vehicle is in motion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60391-aaa-research-voice-activated-in-car-tech-undermines-driver-attention
Hospital-acquired infections can be deadly – and many times preventable. Nearly every major public health organization agrees that ineffective “hand-hygiene” (hand washing or using disinfecting sprays, wipes or gels) is one of the most significant contributors to the problem. Further compounding the problem is the fact that compliance rates among caregivers are difficult to track and often found to be low.
Hill-Rom has developed a new system to help hospitals monitor hand-hygiene rates: the Hill-Rom® Hand Hygiene Compliance Solution. The new offering, which is now available to hospitals nationwide, provides real-time monitoring and staff reminders, simplifies reporting, and can use the same hardware and devices as other Hill-Rom real-time locating solutions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61990-hill-rom-launches-new-hospital-hand-hygiene-monitoring-solution
We work with America's best picture lighting manufacturers (like House of ... Our picture lights are lighting art in thousands of homes, hotels and public places.
Six Flags Hurricane Harbor, the largest water park in North Texas, prepares to offer bigger, better and wetter thrills for guests this summer heat with the opening of two phenomenal water slides. Typhoon Twister and Tsunami Surge were previewed today by media and VIP guests. The slides open to the public on Saturday, June 22, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62174-six-flags-hurricane-harbor-new-water-slides-typhoon-twister-tsunami-surge
As wildfires burn across the western United States, the U.S. Forest Service (USFS) and Ad Council launch new public service ads (PSAs) targeting homeowners and community members in fire-prone areas. The new PSAs represent the continuation of the Fire Adapted Communities initiative which raises awareness about the threat of wildfire and helps individuals and communities mitigate wildfire damage.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62255-us-forest-service-and-ad-council-launch-fire-adapted-communties-psa
There was a lot of excitement on the campus of North Shore Animal League America’s national adoption headquarters in New York when Renée Felice Smith of NCIS: Los Angeles loaned her time and talent to co-direct and film a Public Service Announcement for the Mutt-i-grees® Curriculum. The actress was joined by a cast made up of thirty five pre-k, elementary, middle and high school student volunteers. In addition to the human cast, the PSA features some of our best and brightest Mutt-i-grees®!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60221-mutt-i-grees-curriculum-public-service-announcement-with-renee-felice
