The Breakthrough: Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.
The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62677-avon-mega-effects-volumizing-mascara-makeup
Every 25 seconds, or 1.35 million times a year, a young athlete suffers a sports injury severe enough to go to the emergency room, according to a new research report released today by Safe Kids Worldwide.
The report, “Game Changers,” made possible with support from Johnson & Johnson, takes an in-depth look at data from the U.S. Consumer Product Safety Commission’s National Electronic Injury Surveillance System (NEISS) to explore what type of injuries are sidelining young athletes.
The report also revealed that knee injuries account for one in ten sports-related injuries. Knee injuries, specifically tears to the anterior cruciate ligament (ACL), are disproportionately affecting young female athletes, who are up to eight times more likely to have an ACL injury than male athletes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62822-safe-kids-worldwide-over-1mil-children-sports-related-emergency-visits
Richard Branson’s transatlantic airline, Virgin Atlantic and Adam Schefter, football reporter and television analyst, are on the hunt for someone with an insatiable love for the game and a fiery passion for social media to be a ‘Red Hot Reporter’ for a NFL International Series game in London. The Red Hot Reporter will interview players, go behind-the-scenes with sideline access and showcase the fan experience from the Virgin Atlantic suite. They will fly in style to cover the game, between the San Francisco 49ers and Jacksonville Jaguars, at Wembley Stadium on 27th October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63454-virgin-atlantic
Until a few years ago, it was not possible to transport bananas from growers in Ecuador to consumers in Azerbaijan except by air. Then came a reefer trade game changer, MCI’s Star Cool Controlled Atmosphere (CA). Now, a new animation film seeks to explain the simple and affordable technology behind.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63464-maersk-star-cool-reefer-film
Royal Caribbean International – the cruise line known for pushing the limits of what’s possible at sea with industry-leading ship design, amenities, programming and activities – has teamed up with athlete and adventurer Dhani Jones to create a game plan for active cruising onboard its newest ship, Quantum of the Seas, when she launches from the New York area in November 2014. As Quantum Experience Advisor for Sports and Fitness, Jones is the latest celebrity expert to suit up for the cruise line’s Quantum Experience Advisors program, whose roster also includes interior designer and HGTV-star Genevieve Gorder. Royal Caribbean is documenting the creative process with both Jones and Gorder and fans can tune in to RoyalCaribbean.com/QuantumoftheSeas to follow their progress.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55596-royal-caribbean-international-dhani-jones-former-nfl-quantum-of-the-seas
From transparent 3D televisions to bicycles you ride standing up, innovation was the name of the game at this year’s spring installment of the Canton Fair. Now, with the introduction of the new Canton Fair Design Awards (CF Awards), China’s most prestigious trade show is really driving cutting edge design to the next level. “Made in China” is about to become “Created in China
Actress and multi-platinum recording artist Selena Gomez will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game against the Oakland Raiders on Thanksgiving Day, November 28, which kicks off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 17th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Last year, the Red Kettle Campaign collected $148.7 million. Donations help provide meals and shelter for families in need and Christmas toys for millions of children, among numerous other social services.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63223-123rd-salvation-army-red-kettle-campaign-selena-gomez-dallas-cowboys
Crytek is joining forces with the leading mobile games company DeNA to develop its first free-to-play mobile game, The Collectables.
Available for iPhone, iPad and Android devices through DeNA’s mobile games platform Mobage, The Collectables boasts stunning visuals based on Crytek’s CRYENGINE technology. The game blends action and tactics as players lead a squad of unconventional soldiers on do-or-die missions around the globe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64161-crytek-dena-mobile-game-the-collectables
Northwestern Mutual will debut new, financial planning themed advertising during the January 1 broadcast of the Rose Bowl Game on ABC.
The spots, created by Olson in Minneapolis, Minn., are the latest iteration in Northwestern Mutual’s successful “Columns” campaign. Running since 2010, the ads showcase visually distinctive imagery that conveys the company’s financial strength and the importance of financial security to its current and prospective clients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59534-northwestern-mutual-financial-planning-ad-rose-ball-game-abc
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
With the airing of Super Bowl XLVIII, 20 Savannah College of Art and Design (SCAD) students became the first to have a hand in designing the opening animation for FOX Sports’ broadcast of the NFL’s annual championship game. A television event that likely will be one of the top 10 most-watched programs in history, the broadcast was expected to draw an audience of more than 100 million.
The opening animation of the broadcast was set in New York’s iconic Times Square, and brought the worlds of art and football together to capture the superior athleticism of NFL players. SCAD students helped create the concept and design for the animation using assets provided by FOX Sports and by fashioning new creative elements.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65185-savannah-college-art-design-scad-students-motion-graphics-fox-sports
