In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created new Public Service Ads (PSAs) for the Kids’ Healthy Mouths campaign. The new PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children. The new PSAs debut today at the American Dental Association (ADA) annual meeting and are now available for nationwide distribution.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7343051-kids-healthy-mouths-and-ad-council-launch-new-public-service-announcements/
John Peden was one of those larger-than-life personalities. “When he would walk into a room, it was like all the attention was on him,” said his stepdaughter, Jenna Peden. “He just had this power emanating out of him.”
The 6-foot, 4-inch former U.S. Air Force captain was a respected dental surgeon in Nashville. He was active in his church and made many mission trips to provide dental care in Central America through Health Talents International.
That’s why it was such a shock to his family and friends when an MRI revealed a brain tumor the size of a golf ball. “Life as we knew it was no more,” said his wife, Vicki Peden. “John never worked another day in his life.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7100754-northwestern-mutual-client-stories-planning-preparation-pay-off/
Knowing what is important in life became clear to Michael and Kim Jones after Michael was diagnosed with terminal neck cancer. “It changed us dramatically,” Kim said of the diagnosis and the ensuing five-year journey that followed.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7100755-northwestern-mutual-client-stories-life-insurance/
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Despite spring’s warmer weather, longer days and greener lawns, a new survey from TruGreen indicates that the majority of Americans may not be living life outside as much as they’d like.
TruGreen believes more life should be lived outside, where we are happier, more active and more connected with ourselves, with loved ones and with nature. To better understand the trends, sentiments and aspirations that Americans associate with being outside, TruGreen conducted a national survey. The results provide insight into not only how we spend our time outside, but also how we think about our outside life. TruGreen Spokesperson Jason Cameron provides a review of the survey results in a new video.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7460651-trugreen-live-life-outside-study/
The Island of Bantayan in Northern Cebu in the Philippines watched their country’s boxing hero Manny Pacquiao fight against Floyd Mayweather, Jr. during a live public screening on the island, which brought boundless inspiration to many who were still recovering from the effects of Typhoon Haiyan which struck the Philippines in late 2013.
The public screening on the island was made possible with the effort of a large British life insurance company operating in the country in its bid to bring inspiration to the typhoon survivors. The screening was for the first time held simultaneously in Santa Fe, Bantayan and Madridejos municipalities on Bantayan Island.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7516751-prudential-corporation-asia/
The vast majority of Americans say what they want at the end of life is to die in their own homes, as comfortable and pain-free as possible. The hospice philosophy is about making sure that a patient's death experience reflects their wishes by supporting one's life to the fullest dignity, regardless how much time remains. In fact, in many cases patients' quality of life can actually improve when they are admitted to hospice at the appropriate time.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7429131-moments-of-life-by-hospice/
Para celebrar el Día Nacional de las Hermanas el domingo pasado, la campaña Somos Fuertes de Milk Life anunció el nombramiento de las hermanas y primeras bailarinas internacionales Lorena y Lorna Feijoo como sus más recientes Embajadoras de la Fuerza. El programa Somos Fuertes está diseñado para unir a los hispanos de todo el país y animar a las familias en todos los rincones de la nación a que comiencen sus mañanas con un vaso de leche, lo que les ayuda a proporcionar la energía necesaria para alimentar su día.
Experimente aquí el comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7520652-somos-fuertes-milk-life-dia-nacional-de-las-hermanas/
The Light of Life Foundation, ThyCa: Thyroid Cancer Survivors’ Association, Inc., and Eisai Inc. today announced the launch of Myths and Truths About Thyroid Cancer, an interactive, educational campaign designed to help dispel the myth that thyroid cancer is a “good cancer.” Because most thyroid cancers can be successfully treated, many are told if you are going to get cancer, thyroid cancer is the one to have, which has led to this misperception. However, whether successfully treated or not, the truth is all cancers can have a significant impact on a person’s life, beginning with the shock and distress of hearing the word “cancer” at diagnosis. In honor of Thyroid Cancer Awareness Month and the tens of thousands who receive a thyroid cancer diagnosis each year, Myths and Truths About Thyroid Cancer illustrates the life-changing realities of this disease.
“As a thyroid cancer survivor, I urge people to stop referring to thyroid cancer as the ‘good cancer,’ as I believe it downplays patients’ experiences,” said Joan Shey, founder of the Light of Life Foundation. “I hear time and time again from patients how difficult their diagnosis and treatment were and that their scars are more than skin deep. My hope is that this campaign can educate about the many types of thyroid cancer and change the thyroid cancer conversation.”
“Being part of a community of survivors is very important for people coping with thyroid cancer,” said Gary Bloom, thyroid cancer survivor and co-founder and executive director of ThyCa: Thyroid Cancer Survivors’ Association. “ThyCa takes this to heart, which is why we are proud to provide support and resources to the thyroid cancer community. We also know more needs to be done to elevate awareness of thyroid cancer and what patients need in terms of support for the rest of our lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7595951-eisai-thyroid-cancer-myths/
Para celebrar el Mes de la Herencia Hispana, la campaña Somos Fuertes de milk life y su más reciente Embajador de la Fuerza, el ganador del programa Chopped y chef famoso y propietario, Giorgio Rapicavoli se han unido para animar a las familias de todas partes a que añadan leche a esas deliciosas recetas latinas. El programa Somos Fuertes está diseñado para animar a los hispanos de todo el país a que empiecen y terminen su día con leche, y sus 8 gramos de proteína de alta calidad.
En homenaje a la ocasión, Giorgio ha preparado una serie de videos de algunas de sus recetas favoritas con leche, que se pueden encontrar en www.FuertesconLeche.com. Las recetas incluyen algunos platos tradicionales favoritos de los latinos, como el Arroz con Leche y la Natilla, y otros que no son tan tradicionales como la Pasta a la boloñesa y la Sopa de pescado, todos con un toque de la creatividad culinaria de Giorgio, cosa que los que cenan en su restaurante disfrutan mucho. Rapicavoli comparte su historia personal de fuerza y algunos de los recuerdos favoritos de su infancia en la cocina, sin olvidar a su inspiración, su madre.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7520653-somos-fuertes-milk-giorgio-rapicavoli/
What does it look like to really live a full life – one that enriches and satisfies, that provides happiness and enables achievement? Abbott is talking to one million people worldwide to find out. And the answers aren’t as simple as you would think.
Does living fully look the same to an accountant in Shanghai as it does to an architect in New Delhi or a street artist in São Paulo? What about a factory worker in Detroit or a new mother in Berlin? In today’s hyperconnected world that is pulling us together in so many ways, how do our cultural differences, life experiences and personalities influence what it means to live a full life?
Early in this quest we’re seeing preliminary trends, like the role health plays in a full life in Shanghai and the importance of family in New York. We’ll have to see if this is confirmed as we go global with our research. The one thing that is becoming apparent is just how personal it gets when we talk to people about life.
This global quest is at the heart of what our company does—finding answers that have helped people live healthier, better lives for more than 125 years.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611051-abbott-live-fully/
Tatsuo Miyajima, one of Japan’s most influential artists over the past two decades, debuted his work “HOTO” (2008) in the United States for the first time this week for an indefinite engagement at The Shops at Crystals in Las Vegas. The piece previously has been on display only in Japan and China.
Inspired by Buddhist scripture, HOTO – meaning “treasure pagoda” – refers to a story about a monumental bejeweled tower that emerges from the ground, floats midair and covers half the world, symbolizing the importance of every human life. According to Buddhist teachings, life cannot be described without such an impossible story because life is nothing but a miracle.
It was this scripture and the devastating events of September 11, 2001 that inspired Miyajima to create HOTO, which represents his belief that every life is important as well as his hope for inter-connectedness across the globe creating peace and community.
To view the multimedia release go to:
http://www.multivu.com/players/English/7632251-mgm-resorts-tatsuo-miyajima-hoto-art/
