FORMULA X takes Xpressive color to a new level with the introduction of #ColorCurators, a first-of-its-kind collaboration where 10 polished powerhouses in beauty, fashion, and wellness join FORMULA X to xpress their signature style through limited-edition nail colors. Each month, one Color Curator will reveal three new shades—each inspired by their own passions, lifestyle, and personal expression.
Polish your style with the premiere #ColorCurators collection: Song of Style Edition, featuring fashion it girl Aimee Song. Inspired by her love for everyday basics, these new neutrals are the perfect accent to any outfit. Kick off the new year in the ultimate pastel pink that complements all skin tones, start fresh with a subtle pop of versatile mint green, or stay simple yet elegant in an elongating nude.
To view the multimedia release go to:
http://www.multivu.com/players/English/7717851-sephora-formula-x-colorcurators-2016/
With the onset of winter season in the country, breathing problems and respiratory diseases will also be on the rise. To ensure that patients with respiratory problems breathe with ease, a comprehensive patient Mobile App named “My Breathefree” has been launched as a virtual caregiver by ‘Breathefree’, a public service initiative by Cipla. This app is specifically designed for Indian conditions and is available on Google play store and iOS platform for all patients, caregivers and doctors.
One of the major chronic respiratory problems in the country is asthma and “My Breathefree” app will be a great help towards better asthma management and control. Asthma causes limitations in daily activities, loss of school and work days, lung function impairment, reduced quality of life and an adverse socioeconomic burden. However, if monitored and treated properly, asthmatics can control their disease and lead an absolutely normal and healthy life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7562351-lung-care-asthma-mobile-app/
On Saturday, May 21, 2016, Keep Memory Alive will host its extravagant 20th annual Power of Love™ gala at Las Vegas Arena honoring Tony Bennett with a spectacular 90th birthday celebration. True to its now-legendary style, the Power of Love gala will feature one-of-a-kind performances, exciting live auctions, remarkable wine and cocktails and exquisite cuisine by celebrity chef Wolfgang Puck. Now in its 20th year, the gala continues to raise funds in support of Cleveland Clinic Lou Ruvo Center for Brain Health.
Tony Bennett, who recently visited Cleveland Clinic Lou Ruvo Center for Brain Health commented, “During my tour of the Center, I saw first-hand the incredible care provided and ground-breaking initiatives in place, and I am honored to know that all proceeds from this 90th birthday event will benefit Keep Memory Alive and Cleveland Clinic Lou Ruvo Center for Brain Health.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7724851-keep-memory-alive-tony-bennett/
Denny’s, one of America’s largest full-service restaurant chains, today announced its commitment to sourcing and serving 100 percent cage-free eggs in all of its U.S. restaurants by 2026. Denny’s is the first within the family dining segment to commit to 100% cage-free eggs, underlining the brand’s dedication to the humane treatment of animals within its supply sourcing and its ongoing focus on quality, flavor and guest satisfaction.
“We believe our guests care about how their food is sourced and so do we. For more than 60 years, we have listened to our guests to understand what they care about the most, without sacrificing on quality, taste or value,” said John Miller, Denny’s president and chief executive officer. “The humane treatment of animals remains an important part of our brand’s sourcing strategy, and our commitment to this transition underscores our confidence in the ethical evolution of supplier capabilities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7731351-denny-s-commits-cage-free-eggs/
As N.Y.C NEW YORK COLOR’s ambassador since January 2015, Demi Lovato is celebrating her first anniversary by launching the highly anticipated “Lovatics Collection,” as a thank you to her loyal fans, the Lovatics. Demi seamlessly manages to emulate her cool and fashionable lifestyle through the collection allowing fans the ability to create their own unique city approved looks. “I am so excited to share my first makeup line with N.Y.C NEW YORK COLOR. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.
The new fashionable Lovatics by Demi Eyeshadow Palette ($4.99) features 12 nude shades and allows you to channel Demi’s confidence all while showcasing your natural beauty. Your eyes will look naturally effortless with the Natural shades.
Lovatics by Demi Lip and Cheek Tint ($3.99) will have you blushing because of its unique see-through texture and color. Go ahead, apply two strokes on the apple of your cheek with a brush or your fingers and blend it in for an instantly upbeat look. Then apply on your lips, adding more coats to build color to create a bolder, sexier look. You will radiate as the long lasting formula adapts to your unique skin tone, matching your cheek and lips without missing a New York minute. N.Y.C NEW YORK COLOR by Demi Lip and Cheek Tint comes in these four seductive shades.
To view the multimedia release go to:
http://www.multivu.com/players/English/7736851-lovatics-collection-nyc-new-york-color/
Sephora, the leader in global beauty retail, has launched Sephora Virtual Artist, a revolutionary new addition to the Sephora to Go mobile application that allows users to instantly try on thousands of lip colors, anywhere at any time. Available today for download on the Sephora to Go App on iTunes.com, it is the latest in a series of digital innovations pioneered by the Sephora Innovation Lab to customize the beauty retail experience.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Clients can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips, no matter if they are on the go, at home or in a Sephora location. Using a state-of-the-art 3D Live view that moves with them like a mirror, clients can virtually try on lip colors through an interactive digital overlay on their own lips. Sephora’s extensive color library is inclusive of all lipsticks and lipglosses available at SEPHORA, each individually color matched by hand by Sephora experts to ensure a true representation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749651-sephora-virtual-artist-to-go-app/
From finding a date to your boss’ dinner party to being more brilliant at the office, there’s one thing that makes it all easier: a fake British accent. That’s why, on the heels of its new “British Businessman” digital spot launch, belVita Breakfast Biscuits is providing nutritious steady energy all morning long to help people everywhere adopt a fake British accent so they can get ahead in life.
After watching belVita’s new short-form video featuring Brad, the quintessential role model for accent faking at the office, those looking to put extra pep in their step can listen to the brand’s just-released self-guided audio tape series, “Learn to Speak Fake British and Get Ahead in Life,” at LearnToSpeakFakeBritish.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/7727651-belvita-learn-to-speak-fake-british/
The vehicles deemed the 16 Best Family Cars of 2016 were announced today by Kelley Blue Book, www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. After extensive testing and evaluation, with a keen focus on safety, comfort, convenience, spaciousness for both passengers and cargo, and fit of various rear-facing and forward-facing child safety car seats, the KBB.com expert editors recommend their choices for a diverse group of vehicles that best meet the needs of today’s modern families.
“For two weeks’ time we drove, lived-with, folded-down-seats-of, paired-phones-to and installed-baby-seats-in each and every one of the contenders,” said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book’s KBB.com. “We loaded cargo, contorted ourselves into third rows, watched movies on rear-seat screens, toted rowing teams to marinas – in short, we did everything that you and your family might do with a vehicle day-to-day. And we did all this with a certain sense of what a family needs and wants, since many of our testers are simultaneously parents of kids ranging from mid-twenties to newborn. So this wasn’t just a cursory exercise, but instead it drew heavily upon our family-car experiences, needs and wants.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7748351-kelley-blue-book-best-family-cars-2016/
http://epicecommercetools.com/2015/10/08/it-can-be-a-clear-path/ So you have a new product or service on the market…and it’s a good one. You might even have a stellar professional sales team in your employ or you might be a one man army filling that role yourself. But then again, if you’re like millions of entrepreneurs across the globe, you have a website doing some or maybe even all of this work for you. Regardless of what role your website plays in your sales process, it only stands to reason that you’re going to need it to perform. But, you know this already. You understand that increasing your conversion rates will increase your profit; it’s simple math.
For Spring-Summer 2016, Maison Roger Vivier has entrusted one of its icons line to celebrity Stylist Camille Seydoux: Prismick. A friend of the house, this young woman has dreamed up a version all of her own: a capsule collection entirely in denim.
Six pieces make up this perfect wardrobe: platform sandals, ankle boots, a shoulder bag, a bucket bag, a backpack and a sneaker. Camille melds her creativity with the Roger Vivier legacy. She says:
"We decided that my collection would be dedicated to the Prismick line created in 2012, which is one of my favourites. I began by attentively exploring my own Prismick bag, which is in a melting fade of black and grey. I wanted to work on the idea of facets that make up grades of shading. I looked through the Maison's archives and then I thought of denim. It's a fabric that naturally burnishes. Denim is both classic and modern, and significant detail, is very resistant."
Camille grew up in fashion's inner circle. She opened her own art gallery at the age of 25. Today, she is revolutionising the role of stylist by working hand-in-hand with couture house studios to design bespoke dresses for actresses. For Roger Vivier, she brought her own touch of impertinence: "Denim can be worn with everything and can tone down an outfit. This capsule collection shakes up the look. "
To view the multimedia release go to:
http://www.multivu.com/players/uk/7776151-prismick-denim-camille-seydoux-roger-vivier/
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
