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Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur. “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards,” said Facundo L. Bacardi, Chairman of Bacardi Limited. To view Multimedia News Release, go to http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper

Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama. To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/

The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of five new Yankee Candle® fragrances and six new fragrances in its contemporary Pure Radiance™ line for the spring. Inspired by memories of vacations in paradise, Yankee Candle introduces fresh beach scents and exotic fruits to brighten the home and heart and create a tranquil experience. These new fragrances are available for purchase immediately at more than 564 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To view Multimedia News Release, go to http://www.multivu.com/mnr/56815-yankee-candle-brings-paradise-home-new-spring-fragrances-pure-radiance

Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti! To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins

http://www.redbullracingaustralia.com Red Bull and Triple Eight Race Engineering officially commenced their new V8 Supercars partnership on January 1, 2013 and are in preparations to unveil the all-new Red Bull Racing Australia VF Holden Commodore in coming weeks. While we considered having Jamie and Craig jump out of a pod some 40,000m into the atmosphere to formally launch Red Bull Racing Australia (see what we did there?), our good friend Felix made it quite clear three was a crowd. Instead, we opted to give V8 Supercars fans some real behind-the-scenes insight into what the Red Bull Racing Australia team is like away from the track.

Daimler AG, Ford Motor Company and Nissan Motor Co., Ltd., have signed a unique three-way agreement to accelerate the commercialization of fuel cell electric vehicle (FCEV) technology. The goal of the collaboration is to jointly develop a common fuel cell electric vehicle system while reducing investment costs associated with the engineering of the technology. Each company will invest equally towards the project. The strategy to maximize design commonality, leverage volume and derive efficiencies through economies of scale will help to launch the world’s first affordable, mass-market FCEVs as early as 2017. To view Multimedia News Release, go to http://www.multivu.com/mnr/58680-renault-nissan-daimler-ford-partnership

zNitro (znitro.com), a Clear Protector company, today announced it will launch its exclusive lineup of Nitro electronics accessories at the Macworld/iWorld Show 2013. zNitro will be located at Booth 809 in the Moscone Center of this gala San Francisco event scheduled for January 31- February 2, 2013. Building on the exceptional reputation for quality established by its Clear Protector predecessor, zNitro will continue to offer outstanding value and top-of-the-line products for consumers. To view Multimedia News Release, go to http://www.multivu.com/mnr/59895-former-clear-protector-znitro-mobile-electronic-devices-accessories

http://www.slam-​n-​ropes.com -​ Im­mor­tal Mar­tial Arts Inc. was the orig­i­nal man­u­fac­tur­er and dis­trib­u­tor of the Bat­tling Ropes® brand. Af­ter six years of sup­ply­ing heavy train­ing ropes for John Brook­field Im­mor­tal de­cid­ed to launch their own new and im­proved patent pend­ing brand of heavy train­ing ropes called Slam N ropes®. All of our ropes are made of com­mer­cial qual­i­ty ma­te­ri­als specif­i­cal­ly de­signed for rope waves, slams and un­du­la­tion ex­er­cis­es. SLAM N ROPES® BRAND THE NEED FOR A BET­TER ROPE: Af­ter much tri­al and er­ror and prod­uct re-​de­sign and many thou­sands of dol­lars lat­er, we came up with the best com­mer­cial qual­i­ty and most func­tion­al de­sign of heavy train­ing ropes in the in­dus­try. We are con­vinced about the qual­i­ty, dura­bil­i­ty and unique de­sign of our prod­ucts com­pared to what's cur­rent­ly avail­able that we have filed a full util­i­ty patent for our de­signs with the US Patent & Trade­mark of­fice. In ad­di­tion in 2012 Im­mor­tal re­ceived a reg­is­tered trade mark cer­ti­fi­ca­tion by the USP­TO for Slam N Ropes®.

The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign is expanding its offerings with the addition of ice fishing to its roster. The launch comes in conjunction with their support of the USA Ice Team and the 10th Annual World Ice Fishing Championship (WIFC) in hopes of inspiring anglers to try this winter sport. To view Multimedia News Release, go to http://www.multivu.com/mnr/60166-rbff-take-me-fishing-adds-ice-fishing-to-roster-anglers-usa-ice-team

YoCrunch, the fastest-growing, full-line yogurt brand, known and loved for its creative flavors and delicious toppings, proudly announces today the launch of Yopa!, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately nationwide for around $1.39/cup and $3.49/4-pack. Yopa! is the first to provide an authentic, convenient and great-tasting Greek yogurt experience that boasts a perfectly creamy, thick texture, with a slightly tart taste, and a variety of scrumptious toppings, including nine whole grain granola, toasted almonds or dark chocolate pieces. To view Multimedia News Release, go to http://www.multivu.com/mnr/60198-yocrunch-launches-yopa-new-line-of-authentic-greek-yogurt-gabby-douglas

Kia Motors America (KMA) ignited the 2013 Chicago Auto Show when the all-new, ultra-hot Forte 5-door rolled on-stage today. The all-new Forte 5-door SX’s eye-catching European-inspired hatchback design is complimented by an all-new 1.6-liter gasoline direct-injected (GDI) turbocharged four-cylinder engine putting out 201 horsepower and 195 lb.-ft. of torque, making the all-new Forte 5-door SX the most powerful Forte from KMA to date. The Forte 5-door is expected to go on sale in the third quarter of 2013, and pricing will be announced closer to launch. To view Multimedia News Release, go to http://www.multivu.com/mnr/59961-kia-motors-america-unveils-new-forte-5-door-at-2013-chicago-auto-show

For the millions of Americans waiting in anticipation for the president’s State of the Union address on Feb. 12 at 9 p.m. EST, Bing and FOX News Channel have partnered to launch the first-of-its-kind Bing Pulse online voting tool, which enables Americans to track and share opinions in real time during the president’s State of the Union speech. The Bing Pulse is part of a comprehensive State of the Union experience at Bing.com/Politics. The site provides a single destination for up-to-the-minute political news, expert information, real-time conversations and social sentiment on major policy issues. To view Multimedia News Release, go to http://www.multivu.com/mnr/60078-microsoft-bing-com-to-host-interactive-state-of-the-union-experience