Virgin America, the California-based airline that is reinventing domestic travel, today announces it will bring its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) starting May 25, 2011. Known for its beautifully designed cabins and high-tech amenities, Virgin America has been winning over consumers and sweeping the major travel awards since its August 2007 launch – including capturing the “Best Domestic Airline” title in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World\'s Best Awards for the past three consecutive years. With legacy airlines representing 98 percent of domestic departures at ORD, Virgin America hopes to inject some healthy competition into the market.
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CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.
Conceived and promoted by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the campaign focuses on the narrative aspect of new communication with a portrait of a generation engaged in living life to the full and enjoying every moment. The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.
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As recent graduates pour into a workplace brimming with older employees, cross-generational dynamics are rife with age stereotypes. But are these stereotypes scientifically valid? A new study by the international training and consulting firm AchieveGlobal found they are not.
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Even as women and men around the world celebrate the 100th anniversary of International Women’s Day on March 8th, violence against women remains a global epidemic. The domestic violence statistics for just one ordinary day in the United States are staggering: on average, three women will be murdered by an intimate partner i, more than 70,000 domestic violence victims will receive services from domestic violence programs and another 10,000 will be turned away for lack of resources, and domestic violence hotlines will receive more than 22,000 calls. Around the world, the statistics are equally horrific: one in three women will be raped, beaten, coerced into sex or otherwise abused in her lifetime.
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HSBC Bank International has today announced the launch of its new interactive Expat Explorer tool, an online resource providing users with unprecedented access to data and insights from HSBC’s Expat Explorer Survey, the world’s largest study of expats.
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Homewood Suites by Hilton, the international brand of the all-suite, home-like hotels, today launched an integrated brand awareness campaign starring the brand’s beloved “Lewis the Duck” mascot and its suites with full kitchens. The campaign includes TV, print, and online ads, as well as a Duckmentary chronicling Lewis’ TV ad shoot, which will serve as the centerpiece for a corresponding social media and public relations campaign.
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Twenty years ago, Lexmark International, Inc. (NYSE: LXK) was founded as a spin-out of IBM, and its employees outlined an ambitious goal to become a dynamic, global technology company with a vision of customers for life.
Beginning today and throughout much of the week ahead, Lexmark employees around the world are commemorating the company’s birthday and reflecting on Lexmark’s transformation into a global technology leader, made possible by the innovation it has contributed to the printing and imaging market over the past 20 years.
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Jockey International, Inc. announces the launch of their new television spot featuring pro quarterback, Heisman trophy winner and Jockey spokesman, Tim Tebow. Tebow is the face of Jockey® staycool, Jockey’s newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable.
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Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is reshaping casino industry rewards with the re-launch of its mychoice™ guest loyalty program. The new mychoice offers guests the opportunity to earn annual lease payments on Mercedes-Benz vehicles, cruises on Royal Caribbean International® and stays at Wynn Las Vegas and Encore, two of Las Vegas’ premier resort properties, through an innovative cross-marketing agreement with Wynn Las Vegas, LLC.
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Marriott International (NYSE: MAR) features some of the most eye-catching hotels in the world in its just-issued interactive 2010 Annual Report online at www.marriott.com/investor.
The report includes an executive discussion of the company’s business, a comprehensive overview of Marriott’s 18 brands, and easy-to-navigate financial and performance information. Another highlight—exclusive to the online version— is a five-minute engaging video with Chairman and CEO Bill Marriott and President and COO Arne Sorenson, who along with Marriott’s global team of associates, virtually “open doors” to some of the company’s global portfolio of hotels.
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In an announcement made today, Lexmark International, Inc. (NYSE: LXK) introduced two new color laser multifunction products (MFPs) powered with intelligent, productivity-enhancing solutions to streamline paper-intensive business processes. Targeted to the rapidly growing mid-size workgroup segment, these intuitive MFPs exhibit a wide array of features and functions, adding to Lexmark’s impressive portfolio of leading-edge hardware and innovative software and solutions.
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Trend Micro Inc. (TSE: 4704) today announced the winners of the company’s second annual “What’s Your Story?” international video contest that empowers youth to be leaders in educating others about being safe online.
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