Accessories are magical. Accessories are the tools we use to transform good taste into real presence. Effective personal styling is rarely about a complete, season-on-season reinvention. What can turn last year’s hottest day dress into this season’s rocking party frock? A heel. A clutch. And a bit of imagination. Clothes are a great joy but it’s accessories that keep us interested. And interesting.
This spring, the Collection of Chic Outlet Shopping® Villages launches ‘The Art of the Detail’ campaign to entice savvy shoppers to discover a lavish selection of must-have accessories, with savings of up to 60% on the recommended retail price. From leading international designers to niche European collections, between 60 and 140 luxury outlet boutiques in each Village offer price reductions that will make visitors double take; a single visit can turn a wardrobe around.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53741-valueretail
KidZania, a global leader in children’s edutainment, today unveiled the Greener World Pledge, a formal online commitment to a healthier planet – uniting the world’s children. The Pledge was created using ideas submitted by kids from around the globe and is a key component of KidZ for a Greener World campaign, a multi-month, global celebration to amplify the importance of environmental stewardship and encourage kids to imagine, create, and unite for a Greener World.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54848-kidzania-eco-friendly-nation-kidz-for-a-greener-world-earth-day-pledge
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Coinciding with the release of there new national survey, StriVectin is introducing The Power to Change Campaign to help and inspire women to bring powerful and positive change to their skin and to their lives. People are encouraged to share the powerful change they want to make for themselves and for others by entering The Power to Change contest at StriVectinPowerToChange.com. StriVectin will help one lucky winner achieve that powerful change with a $30,000 grand prize and 14 runner up prizes of $500 worth of StriVectin products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55980-strivectin-anti-aging-skin-care-company-national-survey
On the eve of his 16th birthday, Greyson McCluskey from Indian Trail, North Carolina was named the national winner of Wouldn’t It Be Cool If…, a campaign jointly presented by Time Warner Cable’s philanthropic science, technology, engineering and math (STEM) initiative, Connect a Million Minds, and i.am FIRST, founded by artist, entertainer and entrepreneur will.i.am. The campaign challenged youth ages 10 – 15 to dream up the coolest idea to make their life, community or the world more awesome, and then to think about how science and math could help bring those ideas to life. Greyson McCluskey, an honor student and aspiring architect, developed his Baby Safe Rider – a mechanism for toddler car seats that would detect the onset of heightened temperatures in babies – as a way to address the rising incidents of vehicular Hyperthermia fatalities in the U.S. Greyson was inspired to create the Baby Safe Rider after the recent birth of his cousin. He entered the Wouldn’t It Be Cool If… contest after his mom saw a national public service announcement featuring will.i.am.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55955-time-warner-will-i-am-first-connect-a-million-minds-wouldnt-it-be-cool-if
The National Bone Health Alliance (NBHA), a public-private partnership with 42 member organizations, is urging a simple solution to a big problem: if it’s 50+ fracture, request a test. This is the call-to-action for the NBHA’s new public and healthcare professional education campaign – 2Million2Many (www.2Million2Many.org).
The campaign reflects the two million bone breaks that occur in the U.S. each year that are caused by osteoporosis and urges the public and healthcare professionals alike to take action and request a test for osteoporosis when someone age 50 or older breaks a bone. Despite the fact that 50 percent of osteoporosis-related repeat fractures can be prevented with existing treatments, only two in 10 initial bone breaks get a follow-up test or treatment for osteoporosis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56192-national-bone-health-alliance-nbha-prevent-osteoporosis-2million2many
Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
Living Proof, founded by bio-medical scientists with the sole mission to engineer solutions to the world’s toughest beauty problems, has created a breakthrough solution for dry, damaged hair – Restore. To prove that you can undo the damage and transform your hair in just 14 days with Restore, Living Proof is kicking off a campaign asking women to embark on a 14-Day “Restore the Love” Challenge on Facebook with a chance to win a Canyon Ranch Vacation.
To begin their campaign to restore as many women’s hair as possible, Living Proof brought a “Restore the Love” Bus to New York City this past weekend (May 18 – 20) to encourage women to get on board the Restore 14-Day Challenge. This one-of-a-kind experience featured hair consultations with celebrity hair stylist and Living Proof Creative Director Tim Rogers, founding hair stylist Mitch De Rosa, and Living Proof’s elite group of scientists. Throughout the weekend, women were encouraged to restore the love for their hair and prove that they can undo the damage and transform hair in just two weeks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56350-living-proof-restore-the-love-challenge
On May 27, CVS/pharmacy launched a new in-store fundraising campaign named Advancing Medical Research, to support medical research and help improve the quality of life for those living with amyotrophic lateral sclerosis (ALS) and cystic fibrosis (CF). Funds raised through the campaign will benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research, and the Cystic Fibrosis Foundation, the world’s leader in the search for a cure for cystic fibrosis. Supporters for the 2012 campaign can donate $1 or $3 dollars at the register in CVS/pharmacy locations and online at www.cvs.com/alscff through June 30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56330-cvs-pharmacy-fundraising-campaign-support-als-and-cystic-fibrosis
St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood.
During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up.
To launch the 2012 National Blood Week, Made In Chelsea’s Rosie Fortescue has rolled her sleeves up to recreate the heroic ‘Rosie the Riveter’ WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: “This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build. Blood supplies are vital to the health service and every unit of blood can save or improve the lives of up to three people.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56548-nhs-blood-transplant
