More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. Meals on Wheels America is a national network of local community organizations that deliver meals, friendly visits and safety checks to our nation’s most vulnerable seniors. With the senior population projected to double by 2050, and an aging volunteer base, Meals on Wheels America, in partnership with the Ad Council, is launching its first national integrated campaign this summer to recruit a new pipeline of volunteers to meet the growing need.
Every day, Meals on Wheels volunteers deliver one million meals and smiles to seniors in need across the country. The current network represents more than 5,000 local programs in virtually every community in America and relies on an army of two million volunteers to deliver meals five days a week, typically between 11 am and 1 pm. Beyond providing nutrition, delivering a meal also provides a moment of human connection that nourishes both the senior and the volunteer. For many seniors, the volunteer may be the only person they will see that day. According to a survey of current Meals on Wheels volunteers, more than 75 percent are over the age of 55, and the average age of volunteers is 62, making it critical to recruit additional volunteers to keep the wheels rolling for future generations.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867951-ad-council-meals-on-wheels/
Feeding America, the nation's largest hunger-relief organization, has partnered with the Ad Council and McCann New York to launch new public service advertisements (PSAs) designed to raise awareness about child hunger in the United States. Featuring the voice of celebrity activist Julianne Moore, who volunteered her time and talent, the PSAs call upon Americans to help children facing hunger in America by supporting the Feeding America nationwide network of food banks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7909951-feeding-america-ad-council-julianne-moore/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Expanding the functionality of Internet of Things (IoT) networks, Texas Instruments (TI) (NASDAQ: TXN) today announced availability for mass production of the industry’s lowest-power dual-band wireless microcontroller (MCU) supporting Sub-1 GHz and Bluetooth® low energy connectivity on a single chip. As part of TI’s pin-to-pin and software compatible SimpleLink™ ultra-low power platform, the new SimpleLink dual-band CC1350 wireless MCU enables developers to move from a three-chip solution to a tiny single chip, while reducing design complexity, saving power, cost and board space. The CC1350 wireless MCU offers a range of up to 20 km on a coin cell battery for building and factory automation, alarm and security, smart grid, asset tracking and wireless sensor network applications. For more information, visit www.ti.com/cc1350-pr.
To view the multimedia release go to:
http://www.multivu.com/players/English/7746254-texas-instruments-simplelink-dual-band-cc1350/
Masaharu Morimoto, famed Japanese chef and star of Food Network’s “Iron Chef America,” made his official Las Vegas debut with Morimoto Las Vegas, now open at MGM Grand. The Las Vegas Strip is officially home to Morimoto and his distinctive Japanese fare from the world’s finest sushi creations to unforgettable dishes that showcase the Iron Chef’s unique ability to meld Eastern and Western flavors. The restaurant offers three distinct dining experiences: sushi bar, main dining room and Teppan tables, defining the luxurious elevation of Japanese cuisine and introducing the first and only iron griddle menu Morimoto offers in his renowned restaurant portfolio.
“Fate brought Morimoto Las Vegas to MGM Grand at an exciting time when the city’s dining scene is flourishing,” said Morimoto. “I’m continually inspired by Las Vegas’ glamour and wanted to create something we haven’t done before with a stimulating culinary show, bold cuisine and delicious drinks that my guests will not soon forget.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7960551-mgm-grand-morimoto-restaurant-grand-opening
Clayton, one of the largest American builders of manufactured and modular homes, utilizes an internal supply chain management system, known as Clayton Supply, that allows the company to lower costs and pass those savings on to home buyers.
Through its network of facilities that both manufacture and distribute building materials, Clayton is able to offer quick inventory turnaround at reduced costs to its own home building facilities, thereby offering homes at affordable prices to families across America.
Clayton Supply facilities are located across the country and include operations that manufacture vinyl, insulated windows, gypsum wallboard, trusses, cabinets, moldings and much more. In addition to manufacturing its own materials, Clayton Supply also purchases building materials in bulk, moving those materials through a network of regional distribution centers that are strategically located to support its own home building facilities.
To view the multimedia release go to:
https://www.multivu.com/players/English/7716457-clayton-supply-affordable-home-prices
Money 20/20 Conference – Broadridge Customer Communications, North America’s premier customer communications company and part of Broadridge Financial Solutions, today launched the Broadridge Communications Cloud℠ at Money 20/20. Using patented technology and analytics, the Broadridge Communications Cloud connects Broadridge’s current network of more than 900 brands, 138 million recipient households, and five billion annual communications, to a network of 10 digital channels consumers already use, including Amazon, Dropbox and Evernote.
Companies in banking, brokerage, credit card, healthcare, insurance, mutual fund, telecommunications, utilities and other consumer-facing industries can use the Broadridge Communications Cloud to distribute essential customer communications. These forms of communications include bills, statements, healthcare explanations of benefits, regulatory and tax documents, and can now be shared through any of 10 digital channels, based on consumer preference.
To view the multimedia release go to:
http://www.multivu.com/players/English/7950951-broadridge-communications-cloud/
GAC Motor, one of China's leading automobile manufacturers, released its first 7-seat SUV, the GS8, at Hangzhou International Expo Center, the main venue of the G20 summit on Oct. 26.
A c-level high-end SUV self-developed by GAC Motor, the GS8 meets the North American SUV roof anti-force standard and redefines Chinese high-end SUV market. It integrates the GAC production system, global R&D network and global supply chain system and has formed the core competitive advantage of sustainable development, leading Chinese brands with innovative paces.
An important step in GAC Motor's strategic plan to fully enter high-end market, the GS8 is a c-level high-end product based on the creative cross-platform modular architecture, a platform focusing on technological innovation to guarantee quality consistency, lowers production and manufacturing cost, accelerates development speed, and expands technical advantages among competitors.
To view the multimedia release go to:
http://www.multivu.com/players/English/7977551-gac-motor-gs8-high-end-suv/
It's longer – and deeper – than any other train tunnel in the world. Sunday 11 December 2016 sees the entering into service of the Gotthard Base Tunnel. This pioneering project will enable passengers to speed under the Alps in some 17 minutes. The dual-track tunnel will bring northern and southern Switzerland closer together, and cut travel time between neighbouring countries. It will permit passengers from near and far to spend more time at their destination, discovering the many delights of Switzerland north and south of the Alps.
Switzerland already possesses the densest public transport network on the planet. And over the years it has increased its impressive lead over other nations. June 2016 saw the festive inauguration of the Gotthard Base Tunnel – a 17-year pioneering project which extends for 57 kilometres down to a maximum depth of 2300 metres under the Gotthard massif. The Swiss Federal Railways (SBB) have now finished subjecting the tunnel to exhaustive safety and technical tests. On Sunday 11 December – the day on which Switzerland's public transport network changes its annual timetable nationwide – the Gotthard Base Tunnel will enter into scheduled service.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7988951-opening-gotthard-base-tunnel-longest-train/
Auto and tech companies are coming together to put driverless cars on the road. Data is what's powering the race. From design and manufacturing to safety and services, data is informing every step of the process towards fully autonomous vehicles. As transformative as they are, self-driving, connected cars are just one component in a much-larger data-collection network soon to be on the world's roads and highways.
What's the future of transportation look like with self-driving and human-driving cars side-by-side? How will the data--some estimates go as high as 1GB per second--from driverless cars be put to use?
To view the multimedia release go to:
http://www.multivu.com/players/English/7889731-bloomberg-western-digital-bgovdata/
Liquidation Channel (LC), an interactive, omnichannel retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle categories, has announced the company will rebrand as Shop LC effective immediately.
Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.
To view the multimedia release go to:
http://www.multivu.com/players/English/8015251-liquidation-channel-rebrands-as-shop-lc/
Today on Rare Disease Day, My Life, Our Future, a national program founded by leaders in the bleeding disorder community, including Bloodworks Northwest, the American Thrombosis and Hemostasis Network, the National Hemophilia Foundation and Bioverativ Inc., opened the largest research repository of its kind in the world to scientists. The My Life, Our Future Research Repository is a collection of genetic data and blood samples that are linked to phenotypic data from more than 5,000 people in the U.S. with hemophilia, a rare disorder that impairs the ability of one’s blood to clot. The My Life, Our Future Research Repository will allow researchers to advance the scientific understanding of the disorder, including genetic differences that affect bleeding severity and reaction to certain treatments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8046151-national-hemophilia-foundation-my-life-our-future/
