Reflecting the transformative change happening at its properties, the iconic Marriott Hotels, the signature brand of Marriott International, Inc. (NYSE:MAR), today launched a new multi-year global marketing campaign. Called “Travel Brilliantly,” it is a bold move amplifying the brand’s dedication to leading the future of travel. The dynamic campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. The campaign includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms. In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54185-marriott-hotels-new-brand-logo-and-marketing-campaign
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New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
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Mit einer Weltpremiere vor wenigen Tagen auf der IAA in Frankfurt erstmals der Öffentlichkeit vorgestellt, war der neue Peugeot 308 nun am Samstag bereits bei den deutschen Peugeot-Händlern zu besichtigen. Nach ersten Erhebungen des französischen Importeurs war das Interesse an den Sonderschauen groß. Dabei stand nicht nur die obligatorische Bratwurst oder der Erbseneintopf im Vordergrund, sondern ebenso der neue Kompakte der Löwenmarke. Interesse fand der Peugeot 308 dabei nicht nur bei den von den Kölner Marketing-Strategen definierten Hauptzielgruppen junge Ehepaare und junggebliebene Senioren, deren Kinder schon lange einen eigenen Hausstand haben, sondern auch bei Familien mit Kindern. Augenscheinlich, dass das klare Design des 308 bei der potentiellen Kundschaft ankommt. Über die weiteren Vorzüge wie effiziente Motoren und moderne Technologien sowie das innovative Innenraumkonzept wird dann wohl erst nach einer Probefahrt entschieden werden. Zur Markteinführung stehen drei Benziner und zwei Dieselmotorisierungen von 60 kW/82 PS bis 115 kW/155 PS zur Auswahl. Sie sind besonders effizient und verbrauchsarm. So kommt der 1.6 l e-HDi Diesel mit 85 kW/115 PS, STOP & START-System und rollwiderstandsoptimierten Reifen auf einen Verbrauch von kombiniert nur 3,7 Liter je 100 Kilometer. Der CO2-Ausstoß liegt bei 95 Gramm pro Kilometer. Die Preise für die Benzinversionen beginnen bei 16.450 Euro, die Diesel bei 19.550 Euro, jeweils zzgl. Überführungskosten.
The Thailand Convention and Exhibition Bureau has unveiled 'Thailand CONNECT', a global marketing campaign designed to make it easier for corporate buyers and meetings organisers to sell Thailand as a premier MICE destination.
Rachael Ray and Guy Fieri return to mentor and coach eight new multi-talented celebrities in the third season of Rachael vs. Guy: Celebrity Cook-Off, premiering Monday, January 6th at 9pm ET/PT on Food Network. The eight celebrities are divided into Team Rachael and Team Guy as they compete over six episodes in a variety of culinary challenges, testing their cooking, marketing and performing skills along the way. New to this season, each episode features a special Food Network guest judge who will determine which celebrity is sent home. The last one left standing wins bragging rights as they join past season winners Lou Diamond Phillips and Dean McDermott, and $50,000 to the charity of their choice.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63840-food-network-rachael-vs-guy-celebrity-cook-off
Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64894-maytag-transforms-brand-icon-maytag-man-debuts-maytag-manthem
Mind Candy today announces the global launch of Moshi Monsters Village™ now available on the App Store for iPhone, iPad and iPod touch. Having launched in the UK on iOS before Christmas, this fun and imaginative game has already proved it’s a hit with fans by reaching number two in the iTunes app charts during December and achieving over 250k downloads with no marketing spend within the first two weeks of the UK launch alone. So far there have been over 12,500 reviews in the app store averaging at 4.6 out of 5.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64992-moshi-monsters-comes-to-mobile-and-tablet
