Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media campaign.
Tourism Australia has created a short film overnight featuring footage downloaded by Sydney revellers sharing their New Year’s Eve experience via an iPhone app created specially to mark the year-end celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53880-tourism-australia-new-year-s-eve-in-sydney-project-12-fireworks-video
As wars end, the hardship continues. Servicemen are still stationed overseas, families remain left behind and veterans return to an economy stuck in the doldrums. The Veterans of Foreign Wars Foundation’s Return the Favor campaign supports programs and services that work to ease the burden on America’s active-duty military, veterans and their families.
One key part of the campaign is the Unmet Needs Program. The program assists with basic life needs such as rent, mortgage, utilities, vehicle repair, medical expenses or food/basic assistance. It has helped over 3,000 military families and funds are available to all five branches of the military, as well as members of the National Guard and Reserves. Since 2004, the Unmet Needs Program has provided more than $4 million dollars in financial assistance to deserving military families.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53538-vfw-foundation-return-the-favor-campaign-on-national-tv-series-giving-back
Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
HomeAway, Inc. (AWAY) – the worldwide leader in online vacation rentals– today announces the launch of its new national advertising campaign centered around the key message, “Let’s Stay Together.” The campaign focuses on families and groups creating lasting memories out of where they stay, not just where they go. The HomeAway® ad campaign licenses the rights to Al Green’s 1972 classic hit, “Let’s Stay Together,” and debuts in select markets during the January 15, 2012 NBC television broadcast of the 69th Annual Golden Globe Awards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/49855/
During flu season, when fever, aches, and chills hit, it is easy to forget one’s manners. A recent survey of more than 1,000 Americans found that nearly two-thirds (64%) of those who had influenza in the past three years admit to being “That Guy,” who despite experiencing flu symptoms, continues to go about his/her daily activities.
As part of its “Are You That Guy?” influenza education campaign, the National Foundation for Infectious Diseases (NFID) is partnering with the Emily Post Institute to remind Americans to do the responsible thing during flu season and practice behavior that will help limit the spread of influenza, a highly contagious virus. The campaign also reminds Americans to see a doctor quickly if flu strikes. The campaign offers flu etiquette tips for managing common situations where the flu virus might be shared from one person to another, such as shaking hands during a business meeting, over a family dinner, or when faced with a fellow airplane traveler who is showing signs of flu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53536-nfid-emily-post-institute-educate-about-spreading-manners-not-influenza
In an unprecedented gesture of love and kindness coinciding with Valentine’s Day on February 14, 2012, the relationship matching services company, Valenti International, announced a pledge today by its Founder, Irene Valenti, to personally donate $5000 along with a commitment to raise an additional $25,000-$30,000 to recoup the losses suffered by the non-profit organization Empty Cradle, which recently fell victim to embezzlement. The fundraising campaign was launched by Valenti International which will collect and administer donations from private individuals, corporations and foundations, plus fund the remainder of the balance until the financial goal is reached.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54440-valenti-international-valentines-day-donation-empty-cradle
On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
The newly launched British online casino and poker room, Vernons.com have today announced a new TV advertising and social media campaign to promote the online gaming site as an experienced and trustworthy casino for online players. A household name with 80+ years of experience (having launched the famous football pools in 1925), Vernons already have a solid history and reputation within gaming, to bring to online casino and poker.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53753-vernons-gaming
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54644-lexus-gs-sports-illustrated-swimsuit-tori-500
As announced at the 2012 White House Science Fair on February 7th, today marks the official launch of Wouldn’t It Be Cool If…, a national campaign to get more youth thinking about science and math in a fun, innovative way through an ideation competition.
Wouldn’t It Be Cool If… challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life. Beginning today through March 28, 2012, eligible youth can submit their ideas at www.wouldntitbecoolif.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54814-time-warner-cable-connect-a-million-minds-wouldn-t-it-be-cool-if
