Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Anya Marina’s third album, ‘Felony Flats’ is filled with sultry vocals, wry lyrics and hint of innocence.
“It speaks to a lot of things I was going through at the time,” said Marina.
The sassy songwriter made an unexpected move from sunny San Diego to Portland, Oregon where she wrote and recorded the album. Her sound on the LP certainly reflects the change of scenery.
“Felony Flats is my proudest achievement…I love this record so much,\\\\\\\
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Think Playboy? Think decadence. Unexpected, the ultimate in excess and always ultra glamorous. The new Playboy VIP duo now opens the doors to the VIP lifestyle the way only Playboy can! Smug doorman, not a problem! Cosmopolitan exclusive parties, private limos and the first class VIP lifestyle are just a spray away…
To view Multimedia News Release, go to http://www.multivu.com/mnr/57215-playboy-introduces-its-first-duo-fragrances-playboy-vip-for-him-and-her
Hallmark Signature Collection holiday cards are truly unique, just like a signature. The exquisite textures, premium quality paper, fun embellishments, and relevant messages are sure to help Hallmark Signature Collection cards become holiday favorites to place on the mantle and be appreciated for several seasons.
“These cards are perfect for shoppers who like sophisticated, dimensional designs,” said Dan Foster, Hallmark Vice President of Creative Commercialization Greetings. “Consumers told us they wanted cards that were meaningful and authentic, as well as surprising, unexpected, and appropriate for a keepsake.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/59627-hallmark-signature-collection-holiday-cards-a-distinctive-experience
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
This summer HGTV reveals a new opportunity for an undiscovered design virtuoso to win his or her own show on the network in HGTV Star, a new twist on HGTV’s classic design competition, Design Star. Premiering on Sunday, June 9, at 8 p.m. ET/PT, the seven-episode series features 10 creative finalists who must tackle unexpected design challenges assigned by host and mentor David Bromstad and impress the panel of design experts, including network stars Genevieve Gorder, Vern Yip and series newcomer Sabrina Soto. In addition, special guests including Susan Feldman, co-founder of shopping web site One King’s Lane; Sara Peterson editor-in-chief of HGTV Magazine; and HGTV’s Property Brothers Jonathan Scott and Drew Scott, appear in designated episodes this season to raise the stakes in this winner-takes-all competition.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60775-hgtv-star-season-8-design-competition-show-summer-2013
Seattle’s Best Coffee, together with innovative food manufacturer Inventure Foods, Inc. (NASDAQ:SNAK)—the company responsible for bringing the “at home” frozen smoothie category to life in grocery store freezers three years ago—today unveiled Seattle’s Best Coffee® Frozen Coffee Blends, available in grocery, club and mass merchandise stores nationwide. Part of Starbucks corporation (NASDAQ: SBUX), Seattle’s Best brings great coffee to new and unexpected places. The blended coffee drink category continues to grow, with U.S. sales surging to $4.3 billion last year[1].
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62097-seattle-s-best-coffee-frozen-coffee-blends-at-home-frozen-smoothie
“Ain\\\'t No Other Way” This remarkable song promoted by Creehill. We are outstanding singer, performer and composer in R&B music method. We included unexpected music in this video so, you can watch this video and give wonderful response.
Anyone who's ever survived a severe weather storm or natural disaster knows that the damage to home and property can be overwhelming, emotionally and financially. Although it is impossible to know exactly when a disaster will strike, State Farm® wants you to be prepared and quickly recover from the unexpected. Your ability to weather the storm may depend on the measures you take today. As the largest property insurer in the nation, State Farm has been helping families manage the risks of everyday life since 1922.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65822-state-farm-severe-weather-disaster-preparedness/
Today, OREO launches a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. By-the-book recipes have been replaced with simple, but inventive new ways to be creative with food, whether it’s combining unexpected ingredients or dishes, or actually creating a new way to eat a classic. OREO is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks, a content series that transforms the cookie everyone loves into simple and unexpected food creations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7152251-oreo-snack-hacks-chef-recipes
Spring not only brings warmer temperatures and sunnier days, but also a sense of renewal. For some, wedding bells will soon ring and tax refunds will finance new cars. When making such important life decisions, the National Association of Insurance Commissioners (NAIC) cautions consumers to take the time now, before a major purchase or life change, to fully protect themselves from the unexpected. The NAIC developed Get Ready resources to help consumers do just that.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7163151-naic-get-ready-resource-kits-help-get-smart-about-insurance
