Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
To view the multimedia release go to:
http://www.multivu.com/players/English/7976051-cheetos-luxury-holiday-book/
Will Cheetos shaped like a Flamin’ Hot Croissant or a Cheesy Pineapple become the next famous piece of Cheetos art this summer? Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is again asking America what they see in their Cheetos to find the most sought-after Cheetos works of art for the official Cheetos Museum, www.CheetosMuseum.com.
To officially kick off the hunt for the next priceless Cheetos shape, Cheetos and Ripley’s Believe It or Not! have teamed up to bring Chester’s exclusive exhibit to life in an unbelievable, must-see-it-to-believe-it way. Cheetos fans will hunt for hidden shapes in a completely immersive exhibit made with more than 128,900 Cheetos, and experience endless halls of one-of-a-kind Cheetos shapes in a mirror-lined infinity room at the Times Square (42nd Street between 7th and 8th Avenues) Ripley’s Believe it or Not!
To view the multimedia release go to:
https://www.multivu.com/players/English/8117651-cheetos-museum-unique-shapes-contest/
Americans love their sports, but not all sports get the love and attention they deserve. That’s why USA Curling and Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division and makers of new, limited-edition Cheetos Winter White Cheddar Curls, are teaming up to dance - and curl - their way into America’s hearts.
Cheetos tapped musical sensation Todrick Hall and pro football friends Vernon Davis and LaDainian Tomlinson to create a new dance move, “The Curl.” The dance is designed to win support for the unsung heroes of the sheet (that’s the ice for curling newbies) leading up to USA Curling’s big competition this February. The music video, “Teach Me How to Curl,” is available now on Todrick’s and Cheetos’ social channels.
To view the multimedia release go to:
https://www.multivu.com/players/English/8248751-cheetos-curling-todrick-hall-vernon-davis-ladainian-tomlinson/
There’s a lot of stuff to do every day. Yep, no news there. Getting through it all is part of our everyday routine. But for many people, getting things checked off the to-do list, and taking care of the people around us, is something we take pride in. It’s good to feel a sense of accomplishment when the day is done. To celebrate “owning the everyday,” just in time for Almond Day on February 16, California Almonds has launched a new campaign with the tagline, “Own Your Everyday, Every Day.”
The campaign applauds busy people who get stuff done. The first in a series of TV ad spots is now live, airing on NBC during the Olympics, and features a smart, almond-snacker mom who creatively motivates her kids. Future ads will humorously highlight other common, everyday moments where almond snackers “own it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8274251-california-almonds-ownyoureveryday-almond-day-campaign/
Olives from Spain offers American consumers great recipes with this millenary ingredient from the Mediterranean, during their Have an Olive Day campaign. Ideal in high temperature weather, olives are a key component of the Mediterranean Diet which is part of the Intangible Cultural Heritage of Humanity. The supply of olives - is extensive with numerous formats and more than eighty types of fillings.
The versatility of European olives means they can be used in any recipe as they combine four classic flavours; sour, bitter, sweet and savoury. The antioxidants maintain cell integrity furthermore; olives are a natural source of antioxidant Vitamin E.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8368151-olives-from-spain-new-recipes-for-summer/
Olives from Spain offers American consumers great recipes with this millenary ingredient from the Mediterranean, during their Have an Olive Day campaign. Ideal in high temperature weather, olives are a key component of the Mediterranean Diet which is part of the Intangible Cultural Heritage of Humanity. The supply of olives - is extensive with numerous formats and more than eighty types of fillings.
The versatility of European olives means they can be used in any recipe as they combine four classic flavours; sour, bitter, sweet and savoury. The antioxidants maintain cell integrity furthermore; olives are a natural source of antioxidant Vitamin E.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8368151-olives-from-spain-new-recipes-for-summer/
Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide, along with Realtree® Camo, home of America’s most versatile camouflage patterns, now offers a snack that hunters simply can’t go into the wild without.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jacklinks/47047/
From unique flavor blends like chili and mint to more cost conscious bites, new sweets and snacks hitting the store shelves in 2011 aim to satisfy ever-evolving consumer appetites. Smart, simple, flavor-packed, good value and nutrient-enhanced products led the more than 2,000 new confectionery and snack foods being revealed May 24-26 at the 2011 SWEETS & SNACKS EXPO® in Chicago. The SWEETS & SNACKS EXPO® will debut the hottest new products from more than 550 companies leading the industry in developing new flavors for consumers to savor a taste of happiness.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nca/50321/
Get ready to splash, slide and surf. The Best Water Park in the Nation…Just Got Bigger! Six Flags Great America unveils Riptide Bay at Hurricane Harbor, a massive 4-acre water park expansion. With the new addition, Hurricane Harbor will boast 20 acres and offer more slides and attractions than any other water park in the state.
Riptide Bay features four new daring slides with first-of-its-kind Skybox drops. Bombs away as the floor drops out from beneath you and you free-fall five stories into Dive Bomber’s loop or speed down Mega Wedgie’s 80 degree plunge. Race your friends and family on twin versions. New Riptide Bay features also include the only place to surf on Lake Michigan with Surf Rider, a 5-foot-wave surfing simulator, and Monsoon Lagoon, a 14,000 square foot activity pool complete with waterfalls and interactive spray elements. Families can splash through 400 feet of enclosed tubes in Wipeout, a double-funnel raft slide, or relax in new luxury cabanas, a gift shop and tiki snack bar.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50364/
It’s a natural partnership – celebrity chef, best-selling author and TV host Ellie Krieger, M.S., R.D., and the California Table Grape Commission have teamed up to talk about grapes from California as “The Original Super Snack.”
A decade’s worth of research suggests that grapes may offer numerous health benefits. Grapes of every color contain a variety of antioxidants and other polyphenols, natural components in grapes that may contribute to a healthy heart. The strong health story of grapes, combined with their portability and versatility, make grapes a smart choice for healthy snacking.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55038-ellie-krieger-california-table-grape-commission-the-original-super-snack
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Whether looking to get slimmer and leaner or healthier and stronger, it is now more rewarding than ever with ViSalus’ PROJECT 10 Challenge. Developed to recognize and motivate people to achieve their health goals, PROJECT 10™ will award $10,000 every week in 2014 to 10 people ($1,000 each) who lose 10 lbs. or add 10 lbs. of lean muscle during their Body by Vi Challenge™.
Beginning today, people can visit challenge.com to start their PROJECT 10 Challenge by choosing a category and uploading a video. Every Monday, ViSalus will reveal the 10 weekly winners, and for each 10 lbs. lost, the company will donate 30 Vi-Shape® Nutritional Shake meals to a child in need through their PROJECT 10™ Kids program. Representing an entire month of nutritious breakfast, lunch or snack options, the donation puts an at-risk or overweight child on the path to a healthier life.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63082-visalus-fitness-weight-loss-resolution-reward-win-1k-lose-10-lb
