The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
We teach children how to cross a street and what to eat. We warn them not to talk to strangers. Pella Windows and Doors is asking parents and caregivers to also add fire and window safety to the key lessons they pass on to children.
October is Fire Prevention Month. Take time to develop and discuss your home fire safety escape plan, and at the same time, talk to your family about window safety and how to help prevent accidental falls in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52417-pella-windows-and-doors-fire-prevention-month-safety-tips
If you think that fall signals the end of heartworm season, think again. The American Heartworm Society (AHS) cautions the pet-owning public that heartworm disease is not solely a summer threat.
To help pet owners spread the word that heartworm is a year-round problem, as well as one of the most common diseases in pets, AHS created a video message that pet owners can forward to their friends. The “Is Your Pet Protected?” video emphasizes that this deadly disease is easy to prevent—but knowledge is needed to help all pet owners understand the importance of year-round protection and the importance of prevention.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52009-american-heartworm-society-urges-year-round-pet-protection
Families Fighting Flu released Choose You Over the Flu™, a new national Public Service Announcement (PSA), reminding families about the seriousness of the flu, and the importance of taking preventative measures this and every flu season. Luke Duvall, a healthy teenager and high school football player, nearly lost his life to the flu in 2009. He is sharing his story so that others can learn why flu prevention is critical.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52236-families-fighting-flu-psa-flu-survivor-luke-duvall-flu-prevention
The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) are joining the Ad Council today to unveil a new series of national public service advertisements (PSAs) to raise awareness about childhood lead poisoning. The PSAs are being distributed today to kick off National Lead Poisoning Prevention Week (NLPPW). Additionally, the campaign’s social media presence through Facebook and Twitter will reinforce to parents, caregivers and pregnant women that if their home was built before 1978, they should have their child tested for lead poisoning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52687-ad-council-lead-poisoning-prevention-week-english-psa
As the season turns from fall to winter, many holiday displays replace pop-up flu vaccine clinics. Yet flu season is not over — it has barely begun. In the 35 years that the Centers for Disease Control and Prevention (CDC) has monitored influenza, February has been the most common month for peak flu activity, including during the 2010-2011 flu season. To share this important information and educate families around the country, Families Fighting Flu is joining the CDC once again during the annual National Influenza Vaccination Week (NIVW) — an observance to promote the importance of flu vaccination as the single best preventative measure against this disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52236-families-fighting-flu-psa-flu-survivor-luke-duvall-flu-prevention
The fight against youth tobacco use was accelerated today by Surgeon General Dr. Regina Benjamin, with the release of the Surgeon General’s Report, Preventing Tobacco Use Among Youth and Young Adults. This report details the scope, health consequences and influences that lead to youth tobacco use and proven strategies that prevent its use.
In addition, the Centers for Disease Control and Prevention’s Office on Smoking and Health will launch the Surgeon General’s Video Challenge to engage youth and young adults in developing original videos that feature one or more of the report’s findings. More information can be found at www.Challenge.gov.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54916-surgeon-general-releases-new-report-on-teen-smoking-tobacco-prevention
As part of its charitable giving program, jcp cares, jcpenney is supporting The Breast Cancer Research Foundation, an organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. This October, in honor of breast cancer awareness month, jcpenney customers can round up their store purchases to the nearest whole dollar and donate the difference to The Breast Cancer Research Foundation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54268-jcpenney-invites-customers-to-support-breast-cancer-research-foundation
More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58606-ad-council-launches-bullying-prevention-campaign-to-empower-parents
Childhood lead poisoning is considered the most preventable environmental disease among young children, yet nearly one million children are affected. To coincide with National Lead Poisoning Prevention Week (October 21 -27), the Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), U.S. Department of Housing and Urban Development (HUD), and the Ad Council are encouraging all families to get their children (ages 0-6) and homes (built before 1978) tested for lead poisoning. To extend this critical health message to caregivers, parents and pregnant women, they redistributed their national Lead Poisoning Prevention public service advertising (PSAs) nationwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58497-epa-hud-and-coalition-educates-families-about-childhood-lead-testing
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
