Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement.
The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather than the usual mom and kid target.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862951-the-onion-yup-nothing-hour/
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This year, parents of nearly 16,000 children in the U.S. will hear the words: “Your child has cancer.” One in five of those children won’t survive. September is Childhood Cancer Awareness Month, and as a leader in the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, St. Jude Children’s Research Hospital® will focus on raising awareness and funds for this very important issue.
Despite significant progress made by St. Jude Children’s Research Hospital, which has helped push the overall childhood cancer survival rates from 20 to more than 80 percent since the hospital opened in 1962, cancer remains the leading cause of death by disease for children over the age of 1. Each year about 175,000 children are diagnosed with cancer worldwide, and 60 percent of these kids don’t have access to modern treatment. For those who win their battles against childhood cancer, victory often comes at a cost as survivors face a much higher risk of experiencing unique long-term health effects later in life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7390851-st-jude-hospital-childhood-cancer-awareness/
Germany is witnessing a constant rise in the number of private schools – there are roughly 3000 at present. The reason: Many parents have lost faith in state-run education, not least after the damning verdict and the abysmal ratings of the so-called 2006 PISA report. They prefer to send their children to privately funded schools. The percentage of private students has reached eight percent nationwide and has doubled since the mid-1990s, regardless of monthly tuition fees of an average 150 Euros per child. Private schools may follow a variety of different educational approaches. Nevertheless they are united in their ultimate objective of providing a better and individually-tailored education to their pupils. Hamburg’s Bugenhagen College is one of the schools that are going down this route. It is particularly worth mentioning that the college does not differentiate between non-handicapped and disabled youngsters.
The American Cancer Society, the nation's largest voluntary health organization, today will launch a new nationwide movement to shine the spotlight on a sobering statistic: one in three women will get cancer in her lifetime. Choose You (www.ChooseYou.com) is designed to inspire women to take action and put their health first in order to stay well and help prevent cancer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americancancersociety/43827/
The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
As Hollywood prepares for a summer filled with 3-D blockbuster hopefuls and cable networks launch 3-D networks and programming for newly-released 3-D televisions, the trend towards this new technology is hard to miss—except for the millions of Americans who literally can’t see it.
Movies including “Avatar” and “Alice in Wonderland” have already left their impression on the 3-D screen and new movies using the technology are making their way into theaters across the country. Meanwhile, ESPN and the Discovery Channel are preparing to broadcast in 3-D. This new technology is catching the eyes of fans nationwide, but some people may not be able to enjoy the 3-D experience because of vision problems.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aoa/43612/
According to the U.S. Department of Labor, roughly 33 million Americans have a disability and nearly half are unemployed. Just over 20 years ago, the Marriott Foundation for People with Disabilities launched the Bridges from school to work program to shrink the career gap for youth ages 17-22 with mental, physical and cognitive disabilities. Since its founding, the program has placed more than 12,000 young adults with 3,000 employers nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/41998/
In an effort to encourage children to spend more time outdoors and re-connect with nature, the USDA Forest Service and the Ad Council are joining DreamWorks Animation SKG, Inc. today to launch a new series of public service advertisements (PSAs) featuring characters from DreamWorks Animation's beloved Shrek films. Hank Kashdan, Associate Chief of the Forest Service, will unveil the PSAs on June 11 at the Denver Museum of Nature and Science in coordination with National Get Outdoors Day (June 12). The ads will be distributed to media outlets nationwide this week.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44398/
Chick-fil-A is issuing a cattle call! On Friday, July 9, Chick-fil-A® restaurants nationwide will celebrate the company’s annual Cow Appreciation Day event by offering a FREE meal to any customer who visits one of the chain’s mall or stand-alone restaurants fully dressed as a cow.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chick-fil-a/44986/
Merck Consumer Care, a subsidiary of Merck & Co., Inc., announces the nationwide availability of Dr. Scholl's® Custom Fit Orthotic Centers. To help people find customized solutions for their tired, achy feet, the kiosks use revolutionary FootMapping® Technology to measure arch type and the areas you put the most pressure on to recommend the most appropriate Custom Fit™ Orthotic.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/drscholls/45134/
Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, joined forces in New York City this past Saturday to debut an all new collection of clothing for girls called Supergirl by Nastia. The event is part of a five-market tour, visiting JCPenney stores around the country. As part of the tour, Nastia is providing young girls motivational advice on achieving their goals, feeling confident and being smart, strong and empowered—being a Supergirl. Liukin also introduced the new fun, affordable lifestyle collection, which is available exclusively at JCPenney stores nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/supergirltour/45305/
