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For its 2015 Christmas video, TAP, the Portuguese leading airline, sought inspiration from its daily sounds to adapt, in an innovative way and for the first time ever, the renowned Christmas melody Jingle Bells, exclusively using aircraft sounds. The leading actors are TAP employees and the A330 aircraft, CS-TOQ (‘Pedro Teixeira’) that embraced the spirit of the season to wish its passengers a Merry Christmas. Launched on December 1st, TAP’s video went viral in Portugal with over 240,000 views and a 1,2M organic reach on Facebook with no media investment yet. On Youtube it gathered 25,000 views and appeared in all main media publishers. It’s time for the world to see it! Happy holidays! To view the multimedia release go to: http://www.multivu.com/players/uk/7722751-tap-portugal-jingle-bells-aircraft-sounds/

“A broad river is in waves, the rice flowers are sweet smelling over the banks…” On August 1, Chinese Army Day, an eye-catching ‘Flash Mob’ took place at Ginza Square, Tokyo, three Chinese young men, with deep affection, performing a ‘Red Song’ My Motherland, one of the classic songs written in praise of the Communist Party of China. As they said, to fulfill their shared promise made five years ago, these three youngsters travelled a long distance from Nanchang, ‘the City of Heroes’ of China, gathering in Japan to express their patriotism and affection for their home country in the form of singing red song chorus. Accompanying their singing was an official promo of Nanchang displayed on the huge screen at the back of them. As images of Nanchang’s unique landmarks like the Monument of Nanchang Uprising, Tengwang Pavilion and the Twin Tower flittered one by one, their melody brought passersby, especially overseas Chinese back to that heroic city which, 90 years ago, once gave birth to the first authentic people’ army led by the Communist Party of China. To view the multimedia release go to: https://www.multivu.com/players/English/8155151-nanchang-tourism-chinese-army-day/

http://nickfestari.net Written and Produced by Roberto Festari Label: NickTheBeat Music Vocalist: Melody Castellari Guitars: Christian Borgoglio Cover Art by Jason Schwartz