The new BUENA SALUD™ series of books (the phrase translates to “Good Health”) launches today with titles on heart health (foreword by CEO of the American College of Cardiology) and diabetes (foreword by CEO of the American Diabetes Association). Written by Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the book series is the first ever devoted to the health experiences of a growing Hispanic readership. The guides feature real-life stories and deliver health information and cutting-edge medical advances for individual diseases and conditions in a warm and conversational tone. The books are published simultaneously in English and Spanish. These authoritative and accessible guides each feature a “10-Point Program for Health,” facts and information in a useful Q&A format, and key questions to ask health providers. In a just published feature review, the Library Journal gave a starred review and called the BUENA SALUD™ series “essential reading” and “a crucial addition to any consumer health collection.”
Food Network takes chefs out of their kitchen comfort zone in new primetime series Extreme Chef premiering Thursday, June 30th at 10pm ET/PT. Hosted by TV veteran and seasoned world traveler Marsh Mokhtari, each episode pushes three chefs to their physical and mental limits as they must adjust to extreme conditions and unpredictable curveballs such as swimming across a lake for ingredients and using a car engine as a makeshift stove. Whether extracting ingredients from a block of ice or using a pocket knife as a lone cooking utensil, each of the eight episodes in season one follows three culinary pros as they navigate this over-the-top contest vying for $10,000 and the coveted title of Extreme Chef.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/foodnetwork/46442/
The makers of Quaker State, the motor oil well known for providing durable protection, are now giving motorists cash for using Quaker State and making their cars last. The Quaker State Cash Back Bonus Program launches today and is designed to reward consumers who use Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil with the cash value of their vehicle when they reach 300,000 miles, subject to certain terms and conditions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/quakerstate/48531/
CASIO launched an “extreme” campaign today to demonstrate the ultimate toughness of its newest G’zOne wireless phone, the CASIO G’zOne Commando™ (http://www.casiogzone.com/). Launched in April and available exclusively at Verizon Wireless (http://verizonwireless.com), the military spec Android-powered smartphone can withstand severe conditions and is being put to the test in six extreme scenarios. The campaign was developed by CASIO to show the world the impressive durability of the G’zOne line of devices and the Commando in particular.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51201-casio-launches-tougher-is-smarter-campaign
Verizon managers continue to step up to provide solid service on day five of a strike by the Communications Workers of America and the International Brotherhood of Electrical Workers, answering customers’ calls, performing general customer service and responding to an increasing number of incidents of sabotage.
The company’s call centers answered 91 percent of incoming calls on Wednesday, and Verizon management call centers have repaired dozens of acts of sabotage to its network facilities since Aug. 6. In the face of adverse conditions, Verizon managers continue to increase their productivity while focusing on restoring customers’ service.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51704-verizon-responds-to-union-strike
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Adults aren’t the only ones who should be thinking heart smart this February, as heart disease is a concern for an increasing number of children, too. Research shows that overweight kids are more likely to develop heart disease as adults. And many overweight children already have conditions like high blood pressure and high cholesterol, which puts them at risk for heart disease now.
The good news is that most kids can address these risks with changes in diet and exercise. Throughout February, which is American Heart Month, BeSmartBeWell.com highlights the heart risks facing overweight kids and provides advice for how to manage them.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childhoodobesity/50830/
Even the panel of “odor specialists” resisted the urge to cover their noses as pungent smells emanated from the smelliest sneakers in this year’s Annual National Odor-Eaters Rotten Sneaker Contest. Ready to be judged, seven kids, ages seven to sixteen, from across the country have arrived in Montpelier today, selected as national finalists, wearing the decrepit and odorous rubber-soles that won them regional recognition.
In its 37th year, the National Odor-Eaters Rotten Sneaker Contest is the ultimate test of just how dirty and stinky sneakers can get when they’re part of an active kid’s life, going where they go, through puddles, mud and all. Sneakers are judged on the conditions of the sole, tongue, heel, toe, laces or velcro, eyelets/grommets, overall condition and most important ODOR, by a panel that includes NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., a professor at Brown University and author of The Scent of Desire and That’s Disgusting.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55027-37-th-annual-odor-eaters-rotten-sneaker-contest
With Mother’s Day around the corner, daughters and sons search for the perfect way to show they care. As spring turns into summer, colorful blooms are a great way to celebrate how moms selflessly give to those around them and brighten up their lives.
Whole Trade flowers from Whole Foods Market® have many of the same characteristics that Mom does – they’re not only beautiful, but they keep on giving. Whole Foods Market’s Whole Trade Guarantee ensures that growers get equitable wages and working conditions while also caring for the environment. Additionally, funds from Whole Trade Guarantee sale support community development projects in the countries products are sourced from, such as schools, education programs and health services. Send a sweet message to Mom this Mother’s Day or any day with a gorgeous bouquet of flowers and not only make her day, make someone else’s too.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46971-whole-foods-market-happy-mother-s-day-with-whole-trade-flowers
Fluke Corporation, the global leader in portable electronic test and measurement technology, introduces the new Fluke® 62 Max and 62 Max+ Infrared Thermometers. These rugged, accurate, easy-to-use test tools are dust, water and drop resistant, making them ideal for the harsh conditions faced by technicians in electrical, service, HVAC, process, industrial and facilities maintenance applications.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56193-new-fluke-62-max-infrared-thermometers-dust-water-and-drop-protection
Orexigen® Therapeutics, Inc. (Nasdaq: OREX) today announced that the Light Study, a long-term research study of Contrave® (naltrexone SR/bupropion SR), a new, investigational drug being evaluated for weight loss, has begun enrolling patients at clinical sites throughout the United States. The Light Study is designed to assess the cardiovascular health outcomes of Contrave.
Nearly 93 million Americans are affected by obesity, and that number is predicted to increase to 120 million Americans within the next five years. More than one-third of adults in the United States are affected by obesity. Obesity increases the risk of heart disease, type 2 diabetes, some types of cancer, sleep apnea, and a variety of other conditions. Medical research suggests that losing just five percent of your body weight can significantly improve your health and reduce the risk of complications from type 2 diabetes and heart disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56480-lightstudy
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