Clayton, one of the largest American builders of manufactured and modular homes, utilizes an internal supply chain management system, known as Clayton Supply, that allows the company to lower costs and pass those savings on to home buyers.
Through its network of facilities that both manufacture and distribute building materials, Clayton is able to offer quick inventory turnaround at reduced costs to its own home building facilities, thereby offering homes at affordable prices to families across America.
Clayton Supply facilities are located across the country and include operations that manufacture vinyl, insulated windows, gypsum wallboard, trusses, cabinets, moldings and much more. In addition to manufacturing its own materials, Clayton Supply also purchases building materials in bulk, moving those materials through a network of regional distribution centers that are strategically located to support its own home building facilities.
To view the multimedia release go to:
https://www.multivu.com/players/English/7716457-clayton-supply-affordable-home-prices
Clayton, one of the largest builders of manufactured, modular and site-built homes combined in America, has released a series of videos that highlights the stories of its team members and their experiences working for the company over the years in their various job roles.
The “I am Clayton” video series shares the different steps it takes to help a customer achieve homeownership through the words of Clayton employees at every touchpoint. The series features testimonials from the real people who work day-in and day-out to contribute to building some of the best quality, affordable homes in the U.S. The videos cast team members who work in several different areas—from home builders to website developers—and allows them to tell their Clayton story in their own words.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716459-clayton-homes-i-am-clayton-video-series/
New home shoppers can now use augmented reality to visualize what their potential new home may look like on their land before they break ground thanks to the release of an innovative new app. Clayton, a Berkshire Hathaway company and one of America’s largest homebuilders, announces the release of Home Previewer®, an iPhone® compatible app that allows shoppers to envision what a home may look like in 3D on their future home site. The free app is available for download from the App Store®.
“We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to being a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011651-clayton-launches-home-previewer-mobile-app/
Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/
Clayton, one of the largest home builders in America, has launched a social media and video campaign that highlights the importance of giving back to those in need.
The “Season of Giving” campaign shares stories from the experiences of Clayton team members giving back to their communities and fellow team members in need. Clayton’s 40 home building facilities and nearly 350 home centers across the nation are encouraged to share how they are giving back through their social media channels in hopes to inspire others. The campaign will run during the globally recognized, Giving Tuesday, which takes place the Tuesday after Black Friday on Nov. 28.
The storytelling campaign includes personal experiences from team members such as building a ramp for a team member’s wife, volunteering with a local school for autistic children and supporting a special needs football team.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011658-clayton-season-of-giving/
Clayton, one of the largest home builders in America, is focused on providing affordable housing options that fit the needs and wants of millennials, who make up 35% of the company’s current customer base.
As a demographic, millennials also share different obstacles to obtaining homeownership than those who came before them. For instance, according to the Harvard Joint Center for Housing Studies (HJCHS), many first-time home buyers possess the household income to qualify for homeownership, but struggle to save money for a down payment due to lingering debts from student loans and other debts. This combined with a low supply of available, affordable houses and a high pool of active buyers is driving up prices and competition. As a result, more millennials are choosing to rent or live with their parents. According to the U.S. Census Bureau, the share of millennials in 2015, or adults born between 1982 and 2000, is over 25 percent of the population. At 87 million strong, millennials are the largest generation in history according to HJCHS.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011659-clayton-affordable-housing-for-millennials/
Clayton, one of the largest home builders in America, helped fulfill the dreams of an East Tennessee Children’s Hospital cancer patient by giving him the opportunity to design a Clayton home using CAD software commonly used at home building facilities.
Jake Clark, 16, became an honorary member of the Clayton team on Nov. 22 during a special ‘Team Jake’ celebration event at a home building facility in Bean Station, Tenn. His interests in construction projects with his dad, a home contractor, and his talents in drawing and 3D design made Jake the perfect fit to visit Clayton. While visiting the home building facility, the cancer survivor sat with a home designer and created a home model floor plan of his own, which was named “The Jake” in his honor.
To view the multimedia release go to:
https://www.multivu.com/players/English/80116510-clayton-honors-young-cancer-survivor/
Clayton, one of the largest home builders in America, is unveiling the Saltbox floor plan, the second addition to its Designer Series by Clayton Tiny Homes.
Clayton first introduced the Low Country, the first tiny home floor plan in the Designer Series, in person at the annual 2017 Berkshire Hathaway Shareholders meeting. Designed by renowned architect Jeffrey Dungan, the Saltbox is designed to be a perfect year-round permanent residence, vacation home, guest home, or accessory dwelling unit.
“We continue to push ourselves to design and innovate with our customers’ unique lifestyles in mind,” Clayton CEO Kevin Clayton said. “The Saltbox is the perfect tiny home for those looking to live simply, but luxuriously.
To view the multimedia release go to:
https://www.multivu.com/players/English/80116511-clayton-tiny-homes-the-saltbox/
Clayton, a Berkshire Hathaway company and one of the leading builders of prefabricated and site-built homes, is announcing the launch of a new educational video series and several blog articles aimed at guiding new home buyers through the steps of home buying, construction, financing and homeownership.
‘The Journey Home’ series is part of an educational initiative intended to illustrate the process of preparing for and purchasing a Clayton Built® home. This seven-part series provides a detailed look at what home buyers can expect at every step — even providing tips on how to prepare before selecting a lender and obtaining a home mortgage. The final video in the series provides home buyers with a how-to guide about homeownership, including moving advice and home maintenance tips.
Clayton, a Berkshire Hathaway company and one of the leading builders of prefabricated and site built homes, has recently introduced a line of affordable farmhouse-style prefabricated homes that are now available.
The farmhouse series of homes is an excellent example of Clayton's mission to provide individuals and families reasonably-priced housing options without sacrificing quality or style. The company currently offers several farmhouse-inspired floor plans which vary in starting price, including:
To view the multimedia release go to:
https://www.multivu.com/players/English/8246157-clayton-farmhouse-style-prefabricated-homes/
Clayton, one of the leading builders of prefabricated and site built homes, has partnered with Family Promise, a leading national nonprofit addressing the family homelessness crisis in America, to present a New Braunfels family with a brand-new prefabricated home.
The owners of a mobile roadside assistance company, Mona Lisa and Oscar De Paz of New Braunfels tried to live their dream of owning a business and providing for their family of five, but when receiving payments from clients proved to be a challenge, they suddenly found themselves without a place to live. With nowhere to turn, the family slept in their car or at a storage facility with their belongings. The storage facility manager suggested they contact Family Promise of Greater New Braunfels. In three months, the family successfully completed the program’s requirements, secured steady employment and housing and achieved sustainable independence.
To view the multimedia release go to:
https://www.multivu.com/players/English/8335051-clayton-homes-family-promise-homelessness/
Clayton, one of America’s leading builders of prefabricated homes, has released a new video featuring the story of a family whose Clayton Built® home survived the devastating Category Four Hurricane Michael.
When the hurricane made landfall Oct.10, Darla and Terry’s Clayton Built® home was along its path. The two moved to Mexico Beach, Fla. from Alabama after retirement to be closer to the beach. They originally planned to build a site built home on their newly purchased property, but after learning more about Clayton and touring the company’s Clayton SE Homes home building facility in Addison, Ala., the couple opted to purchase a Clayton Built® home from Clayton Homes of Panama City instead.
To view the multimedia release go to:
https://www.multivu.com/players/English/8335052-clayton-built-home-mexico-beach-hurricane-michael/
