To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
Dwight School, a 141-year-old, independent IB World School located on Manhattan’s Upper West Side, ushered in the new academic year with an original song showcasing the School’s dedication to igniting the “spark of genius” in every child. Known worldwide for customizing the educational experience for each student, from preschool through grade 12, Dwight is ranked the #1 private school in New York City for the lowest faculty-to-student ratio of 1:4 by The New York Observer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63408-dwight-school-students-record-song-with-keith-middleton-and-mikkel-eriksen
Unlocking the Social Potential in Autism, by Dr. Karina Poirier, is an in-depth guide to understanding autism. It empowers parents to teach their children valuable skills essential for developing friendships and achieving academic success. www.socialcognitionpublications.com
Video production by Castelane.
A recent survey conducted by Harris Poll on behalf of the newly-formed Coalition to Prevent Attention-Deficit/Hyperactivity Disorder (ADHD) Medication Misuse (CPAMM) finds that college students’ perceptions and attitudes towards the misuse, abuse and diversion of ADHD prescription stimulants are complex. The findings paint a portrait of students who recognize the risks of misuse, but understand why some students may choose to misuse, given the academic pressures in today’s college environment. CPAMM intends to use the findings to inform and develop educational campaigns to help prevent nonmedical use of ADHD prescription stimulants. The survey was conducted online between May 15 and June 11, 2014 among 2,056 US college students (full-time, 91%, part-time, 9%), defined as adults aged 18 to 24 enrolled and seeking a degree at a 4-year college or university and attending at least some in-person classes.1
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7373051-cpamm-survey-reveals-college-students-adhd-prescription-stimulant-abuse-misuse-and-diversion/
For the second time in school history, a team of academic stars representing Prairie View A&M University bested 47 teams from America’s Historically Black Colleges and Universities (HBCU) to win the 26th annual Honda Campus All-Star Challenge (HCASC) National Championship Tournament. In addition to taking home the prized HCASC championship title, Prairie View was awarded a $50,000 institutional grant from Honda to support academic programs on campus.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7475251-hcasc-hbcu-national-title-prairie-view/
New data from a school asthma management program, “Building Bridges for Asthma Care,” presented today at the American Thoracic Society 2015 International Conference, show a significant decrease in school absenteeism among children with asthma from inner-city schools who were enrolled in the program. Absences dropped 11.75 percent among children enrolled in Building Bridges, compared to an increase of 8.48 percent in children with asthma not in the program.
“Building Bridges for Asthma Care” is a school-based program designed to empower nurses in participating elementary schools to ensure that asthmatic children are identified and provided care according to the National Institute of Health’s clinical treatment guidelines. The objectives of the program are addressing the risk of health disparities and asthma-related absenteeism, as well as its related impact on academic achievement for inner city students.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506851-gsk-building-bridges-for-asthma-care/
The Leukemia & Lymphoma Society (LLS) today announced it has committed $28.6 million in new research investment to advance the most promising blood cancer science at leading academic and medical institutions around the world, including Dana-Farber Cancer Institute, Weill Cornell Medical College and MD Anderson Cancer Center. As LLS leads the charge to find cures for cancer patients, this new funding, along with ongoing investment in LLS’s aggressive research agenda, brings LLS’s total commitment to blood cancer research to more than $1 billion. The investment has led to the development of nearly every therapy currently used to treat the blood cancers.
Along with these new research grants, LLS remains committed to collaborating with biotechnology companies through its innovative Therapy Acceleration Program® (TAP), a model pioneered by LLS in the cancer arena in recognition that traditional research approaches weren’t yielding treatments and cures fast enough for patients. LLS commits approximately $13 million a year to its TAP initiatives. As part of the 24 current such collaborations, LLS recently initiated new investments with Kite Pharma and OncoPep.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554852-lls-cancer-research-funding/
Last night Boys & Girls Clubs of America (BGCA) named Whitney Stewart National Youth of the Year in a ceremony held at the National Building Museum in Washington D.C. She accepted the honor before an audience that included members of Congress and Boys & Girls Clubs of America (BGCA) partners and supporters, including National Spokesperson and Club alum Denzel Washington.
Youth of the Year is BGCA's premier recognition program for Club teens and the National Youth of the Year title is the highest honor a Club member can receive, representing the voice of four million Club youth. For nearly 70 years, the Youth of the Year program has recognized young people for their outstanding leadership, service, academic excellence and dedication to living a healthy lifestyle. The Youth of the Year program is presented by Disney with support from signature partner Toyota. Along with additional partners Taco Bell Foundation and University of Phoenix, the National Youth of the Year will receive $145,000 in academic scholarships, as well as a trip to Disney World and a brand new Toyota vehicle. This year Youth of the Year will award more than $1 million in scholarships to Club teens.
To view the multimedia release go to:
http://www.multivu.com/players/English/7640151-bgca-national-youth-of-the-year/
Boys, Girls, Clubs, America, Youth of the Year, Denzel Washington, program, Disney, children, mentor, MultiVu, MultiVu 7640151
Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
Combining their expertise in clinical trials support and cellular therapies, BloodCenter of Wisconsin (BCW) and the San Diego Blood Bank (SDBB) have created a strategic partnership to accelerate advancements in research and patient care. Together, BloodCenter of Wisconsin and San Diego Blood Bank will offer Celluvative™ – a portfolio of products and clinical trial services that will include esoteric laboratory testing, blood products for research and manufacturing applications, cell processing, and access to a broad database of diverse donors who have expressed interest in clinical trials.
“Through the strength of our partnership, we are able to offer end-to-end services to academic organizations, research institutions and other industry partners who are working to develop novel cellular therapy approaches,” said Matthew Anderson, M.D., Ph.D., medical director, BloodCenter of Wisconsin Diagnostic Laboratories. “Among other offerings, our Celluvative portfolio enables access to an extremely diverse donor database – an invaluable resource to enable advances in the area of regenerative medicine and drug discovery.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7855451-bloodcenter-sdbb-celluvative/
The Leukemia & Lymphoma Society (LLS) today announced it has committed $40.3 million in new research investments to advance the most promising blood cancer science at leading academic and medical centers around the world, including Dana-Farber Cancer Institute in Boston; Weill Cornell Medicine and Memorial Sloan Kettering Cancer Center in New York; MD Anderson Cancer Center in Houston; Fondazione Centro San Raffaele in Milan; and South Australian Health & Medical Research Institute in Adelaide.
This $40.3 million investment, comprised of 75 new research grants in LLS’s portfolio of 300 projects, will fund a diverse array of research to find better treatments and cures for patients with leukemia, lymphoma, myeloma and other blood cancers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554855-lls-invests-millions-new-research-treatment-cures/
