Patients and scientists from across the country are featured in the latest “From Hope to Cures” ad campaign launched today by the Pharmaceutical Research and Manufacturers of America (PhRMA), which represents the country’s leading biopharmaceutical researchers and biotechnology companies.
This continuation of PhRMA’s “From Hope to Cures” campaign, first launched in January 2014, highlights the value biopharmaceutical innovation provides to patients, society and the economy. The latest ad campaign, featuring print, radio and digital advertising, highlights the stories of patients who benefit from the medicines developed by biopharmaceutical companies and the scientists who work every day to develop life-saving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7350552-phrma-from-hope-to-cures/
In response to the devastation wrought by Saturday’s earthquake and powerful aftershocks in Nepal, the Ad Council has joined the U.S. Agency for International Development’s Center for International Disaster Information (USAID CIDI) to launch a series of television, print and digital public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit CIDI.org/NepalRelief, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the earthquake.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512851-ad-council-nepal-earthquake-relief/
Purina today launched a new national campaign featuring the men and women who proudly make Beneful® Brand Dog Food, talking about why they feed it to their own dogs.
The commercial, captured at Purina’s Atlanta factory, highlights the care and accountability that goes into every bag of Beneful – and dispels misinformation about the quality and safety of one of Purina’s best brands in the wake of a baseless class action lawsuit. Purina associates, featured with their beloved pets, talk about their pride and confidence in the product that millions of dogs eat every day across America.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7544251-purina-pride-ad-campaign/
In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month.
The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/
Parce qu’aujourd’hui nos clients sont multiples et que leurs modes de consommation et d’usages évoluent, ce nouveau concept d’agence a été conçu pour aller plus loin que l’offre traditionnelle actuellement existante et rompre avec les codes habituels du secteur en leur proposant le meilleur de l’humain et du numérique.
Dans un lieu ouvert, chaleureux, et accueillant, pensé pour se sentir « comme à la maison », nous proposons à tous nos clients particuliers un parcours à la fois innovant et connecté. Nous leur donnons accès à toute l’expertise immobilière de Nexity avec l’ensemble des offres métiers (immobilier neuf et ancien, gestion locative, location, syndic de copropriété,…) regroupées en un seul et même lieu afin qu’ils vivent une nouvelle expérience immobilière.
Accueilli dans un espace café convivial par un conseiller, le client sera guidé selon ses besoins dans un parcours immobilier organisé en 4 univers « Découvrir, Construire, Développer et Imaginer », en mettant à son service outils digitaux et nouvelles technologies (expérience immersive, Oculus Rift, écrans tactiles…), pour être plus en adéquation avec ses attentes et son rythme de vie.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7681251-nexity-vient-dinaugurer-sa-nouvelle-agence/
Parce qu’aujourd’hui nos clients sont multiples et que leurs modes de consommation et d’usages évoluent, ce nouveau concept d’agence a été conçu pour aller plus loin que l’offre traditionnelle actuellement existante et rompre avec les codes habituels du secteur en leur proposant le meilleur de l’humain et du numérique.
Dans un lieu ouvert, chaleureux, et accueillant, pensé pour se sentir « comme à la maison », nous proposons à tous nos clients particuliers un parcours à la fois innovant et connecté. Nous leur donnons accès à toute l’expertise immobilière de Nexity avec l’ensemble des offres métiers (immobilier neuf et ancien, gestion locative, location, syndic de copropriété,…) regroupées en un seul et même lieu afin qu’ils vivent une nouvelle expérience immobilière.
Accueilli dans un espace café convivial par un conseiller, le client sera guidé selon ses besoins dans un parcours immobilier organisé en 4 univers « Découvrir, Construire, Développer et Imaginer », en mettant à son service outils digitaux et nouvelles technologies (expérience immersive, Oculus Rift, écrans tactiles…), pour être plus en adéquation avec ses attentes et son rythme de vie.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7681251-nexity-vient-dinaugurer-sa-nouvelle-agence/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the famous Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.
To view the multimedia release go to:
http://www.multivu.com/players/English/7742051-tourism-australia/
Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising (PSA) campaign from The Shelter Pet Project, a collaborative effort between Maddie’s Fund®, The Humane Society of the United States and the Ad Council.
Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them. Adoption advocates are also encouraged to support the effort on social media by using the hashtag #StartAStoryAdopt to share stories of how their shelter pets changed their lives for the better and to encourage others to start their own stories by adopting an amazing shelter dog or cat today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747051-ad-council-shelter-pets-project/
Continuing the excitement of the Esurance Pass It On Sweepstakes, which kicked off on Feb. 4 and selected 16 winners of $50,000 throughout tonight’s game, Esurance released a new post-game television commercial announcing it is giving away a grand prize of $250,000 to one lucky winner. To win the final $250,000 giveaway, people can continue to Retweet messages from the Esurance Twitter handle tagged #EsuranceSweepstakes.
Esurance surprised viewers with a television commercial that aired immediately after tonight’s game featuring a special cameo from Deadpool catching a football made of money. The character is the titular anti-hero in 20th Century Fox’s DEADPOOL, which opens in theaters everywhere this Friday, and stars Ryan Reynolds. Throughout the ad, Deadpool and others continue to drop everything they are doing to catch the football and “pass it on,” much like how Esurance saves money and passes the savings on to its customers every day. As part of the Allstate family, Esurance has innovative technology and knowledgeable experts to take care of customers and help them make smart decisions about their insurance.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750152-esurance-pass-it-on-post-game/
