Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Smart meets simple in the latest innovation from Onelink by First Alert. Pairing First Alert’s legacy of safety and innovation with Apple’s revolutionary HomeKit technology, the new HomeKit-enabled Onelink by First Alert® Wi-Fi Smoke + Carbon Monoxide Alarm – debuting this month – sets the stage for a new era of safe, secure, easy-to-use and simple connected homes. The product is offered in both hardwire (with 10-year sealed battery back-up) and 10-year sealed battery versions to accommodate different consumer needs and building requirements.
The intuitive, easy to install two-in-one alarm protects against threats of smoke and carbon monoxide (CO) and conveniently notifies users on their iOS devices (iPhone, iPad and iPod touch) or Apple Watch. The alarm also can be easily tested or silenced using the Onelink Home app. Siri voice commands allow users to check the status of their detector and ask if an alarm was triggered. Since the Onelink Alarm is HomeKit-enabled, privacy is built in and data is always encrypted, allowing users to feel secure while benefiting from the convenience and safety of a connected home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7694451-first-alert-onelink-wifi-smoke-alarm/
In the context of Design Miami, of which it has been the exclusive champagne sponsor since 2012, Maison Perrier-Jouët is celebrating its long-standing ties with the world of art and creation. Among the exciting initiatives marking the luxury champagne house’s presence in Miami this year are L’Eden by Perrier-Jouët, an exclusive event at Faena Hotel Miami Beach, opened specifically during Design Miami week, the unveiling of its latest Art piece designed by maker Ritsue Mishima at Design Miami/ 2015, and a one-of-its-kind pop-up space at Miami International Airport.
Maison Perrier-Jouët last night inaugurated L’Eden by Perrier-Jouët with a dazzling party for 200 guests, featuring a stunning performance by singer Andra Day, one of the most exciting one-to-watch American singer. L’Eden by Perrier-Jouët will also become the Miami base of famous Parisian nightclub Raspoutine for 2 nights.
To view the multimedia release go to:
http://www.multivu.com/players/English/7703751-maison-perrier-jouet-design-miami/
Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7704351-whole-you-bruce-hall-campaign/
This Saturday, Dec. 12 marks what would have been the 100th birthday of legendary performer Frank Sinatra. While it has been several decades since the man with the unmistakable blue eyes commanded the stage at iconic venues up and down the Las Vegas Strip, it is undeniable that his presence and impact are still felt.
The momentous centennial celebration brought many of those who knew Sinatra best back to Las Vegas, his home away from home, including his youngest daughter, Tina Sinatra, and granddaughter, Amanda Erlinger. The pair spoke on a variety of Sinatra’s brightest Las Vegas performances, his favorite Las Vegas hot spots and how Sinatra would perceive the transformation of the glittering Strip into the Las Vegas of today.
“Any trip to Las Vegas with my dad was always great, always eventful,” shared Tina Sinatra, smiling over memories from her childhood visits to Las Vegas to watch her father perform. “He was born to play Las Vegas; some say he made Las Vegas.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7266356-las-vegas-frank-sinatra-birthday/
An island off Ireland’s south west coast is wowing audiences at screenings of Star Wars: The Force Awakens.
Unveiled in the film’s closing minutes, this closely guarded secret ending to Episode 7 was filmed in September 2014 on Skellig Michael Island, a UNESCO World Heritage Site.
Since 1977, the record-breaking movie franchise has travelled through many galaxies, and this time, director JJ Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael.
To view the multimedia release go to:
http://www.multivu.com/players/English/7718351-ireland-feels-the-force/
The UNESCO world heritage site that is Skellig Michael is located on the Wild Atlantic Way on Ireland’s west coast and has been wowing audiences since the release of Star Wars: The Force Awakens, where the final scenes of this record-breaking movie were filmed.
This exclusive behind the scenes video gives fans a unique insight into the film makers’ choice of Skellig Michael as a location for Star Wars & how it fit with Abram’s goal of creating a real & authentic backdrop for the movie.
Tommy Harper, the Executive producer recalls the moment they discovered the Skellig islands:
“I got an email from Rick Carter [Production Designer of Star Wars: The Force Awakens]. He sent this link, and it was Skellig Island. J.J. [Director of Star Wars: The Force Awakens] immediately wrote back and said, “I love you! This is the best.””
Since 1977, the renowned movie franchise has travelled through many galaxies, and this time, director J.J. Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael, which the crew described as “from another time and place”.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7722951-skellig-michael-as-a-location-for-star-wars/
L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723051-l-oreal-paris-worthsaying/
As N.Y.C NEW YORK COLOR’s ambassador since January 2015, Demi Lovato is celebrating her first anniversary by launching the highly anticipated “Lovatics Collection,” as a thank you to her loyal fans, the Lovatics. Demi seamlessly manages to emulate her cool and fashionable lifestyle through the collection allowing fans the ability to create their own unique city approved looks. “I am so excited to share my first makeup line with N.Y.C NEW YORK COLOR. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.
The new fashionable Lovatics by Demi Eyeshadow Palette ($4.99) features 12 nude shades and allows you to channel Demi’s confidence all while showcasing your natural beauty. Your eyes will look naturally effortless with the Natural shades.
Lovatics by Demi Lip and Cheek Tint ($3.99) will have you blushing because of its unique see-through texture and color. Go ahead, apply two strokes on the apple of your cheek with a brush or your fingers and blend it in for an instantly upbeat look. Then apply on your lips, adding more coats to build color to create a bolder, sexier look. You will radiate as the long lasting formula adapts to your unique skin tone, matching your cheek and lips without missing a New York minute. N.Y.C NEW YORK COLOR by Demi Lip and Cheek Tint comes in these four seductive shades.
To view the multimedia release go to:
http://www.multivu.com/players/English/7736851-lovatics-collection-nyc-new-york-color/
Want a sneak peek of the latest cell phone technology or newest flat screen TV? Are you anticipating the release of the newest appliances that will soon be featured in your kitchen?
The International Consumer Electronics Show (CES) is back! CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace.
It’s not only the world's largest annual tradeshow for consumer technology, but it is also America's largest annual tradeshow of any kind. The first CES took place in New York City in June of 1967 with 200 exhibitors and 17,500 attendees. Since then, CES has grown more than seven-fold. CES now showcases more than 3,600 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more and more than 150K attendees from 150 countries.
Nationally recognized consumer trends and technology expert Todd Townsend will provide viewers with a rare preview of some the latest technology available for 2016.
The vehicles deemed the 16 Best Family Cars of 2016 were announced today by Kelley Blue Book, www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. After extensive testing and evaluation, with a keen focus on safety, comfort, convenience, spaciousness for both passengers and cargo, and fit of various rear-facing and forward-facing child safety car seats, the KBB.com expert editors recommend their choices for a diverse group of vehicles that best meet the needs of today’s modern families.
“For two weeks’ time we drove, lived-with, folded-down-seats-of, paired-phones-to and installed-baby-seats-in each and every one of the contenders,” said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book’s KBB.com. “We loaded cargo, contorted ourselves into third rows, watched movies on rear-seat screens, toted rowing teams to marinas – in short, we did everything that you and your family might do with a vehicle day-to-day. And we did all this with a certain sense of what a family needs and wants, since many of our testers are simultaneously parents of kids ranging from mid-twenties to newborn. So this wasn’t just a cursory exercise, but instead it drew heavily upon our family-car experiences, needs and wants.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7748351-kelley-blue-book-best-family-cars-2016/
Launched in January, Flatbed Cider Co. (www.flatbedcider.com) offers consumers an all-new craft cider made from the apples that made the Northwest famous around the world. The company’s two offerings, a Crisp Apple Cider and a Pear Cider are now available at restaurants and retailers throughout Washington State and Oregon.
While various hard ciders have been produced in the U.S. since the repeal of prohibition, the Northwest has recently become the epicenter of a craft cider revolution. Since 2012, cider’s popularity has grown more than 60 percent each year, with the strongest growth happening in Washington State and Oregon¹. Flatbed ferments its hard ciders from local, whole-pressed apples—rather than the apple juice concentrate used by many brands—and limits the time from branch to bottle to minimize oxidation and maximize Flatbed’s bright, rustic apple character.
Flatbed’s Crisp Apple Cider has a drier taste profile than most widely-available ciders in the U.S. Flatbed Crisp Apple Cider is all-natural, with no added sugar or artificial ingredients and is naturally gluten-free. Jonagold apples picked at their peak deliver the balance and acidity behind Flatbed’s exceptionally bright taste while Red Delicious apples provide tannin structure. Golden Delicious apples add a rustic apple character with a twist of subtle sweetness. And, heirloom varietals like Newtown Pippins and Gravensteins—which are hand-selected from batch-to-batch—add bucolic Northwest charm to the blend. Thanks to its bright acidity and drier flavor profile, Flatbed’s Crisp Apple Cider pairs with nearly anything that comes from the sea, farm or food cart. The Crisp Apple Cider is currently available in a 6-pack of 12-ounce bottles with an SRP of $10.99.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409455-flatbed-cider-northwest-launch/
