Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7545851-pcf-holyfield-prostate-cancer-psa/
Available to view for the first time, fans of everyone’s favourite construction hero Bob the Builder; can now take a first look at the exciting content from the brand new series featuring an all-new look and first-class celebrity voice cast. The new trailer will be available to watch on the Bob the Builder YouTube Channel today.
Bob the Builder has been entertaining pre-schoolers for the past 16 years with his antics in the seaside harbour town of Fixham, bringing the world of construction to life in an inspiring and meaningful way.
For the upcoming new CGI-animated series launching on Channel 5’s Milkshake from 1st September 2015 at 7.20am, Bob the Builder has been given his biggest re-vamp in the show’s history with a modern look and feel.
The new-look Bob is still the same Bob that audiences know and love though. His dungarees might have been replaced with a hi-vis jacket but his chunky boots, yellow hard hat and checked shirt all remain, ensuring TV’s best-loved builder remains just as recognisable as ever. With his trusty tool belt now jam-packed with all manner of handy kit, Bob is ready to go… No project is too big, no problem too hard to solve.
The new series will see Bob the Builder continuing its long tradition of telling fun and interesting stories through positivity and teamwork with exciting characters, relatable locations and an aspirational hero.
To view the multimedia release visit:
http://www.multivu.com/players/uk/7594151-bob-the-builder-world-construction-to-life/
For two decades, Chateau Ste. Michelle’s Artist Series wines have celebrated the inspired collaboration between artisan winemaking and fine art. To commemorate the 20th vintage, Chateau Ste. Michelle is partnering with Dale Chihuly, the first artist to present artwork on the Artist Series label with the 1993 vintage. The 2012 Artist Series featuring Chihuly will release nationally in August with a suggested retail price of $65.
The Artist Series red blend is a unique, collector’s wine that represents the highest quality and pedigree from Chateau Ste. Michelle. Each Artist Series vintage features the work of renowned artists on the label, from blown glass to bronze sculptures to paint on canvas.
“I’m honored to have my artwork on the 20th vintage Artist Series label,” says Chihuly. “This piece is one-of-a-kind and very special to me. I couldn’t think of a better use than portraying it on this significant wine project.”
For the 20th vintage label, Chihuly selected his Cast Silver Venetian. This unique sculpture was created by Chihuly, and then cast in sterling silver at the Walla Walla Foundry in Washington State. Inspired by Italian Art Deco, Chihuly started his Venetian series in 1988 with Italian glassblower Lino Tagliapietra. Chihuly is known for his artwork and ambitious architectural installations around the world in museums, historic cities and gardens.
To view the multimedia release visit:
http://www.multivu.com/players/English/7409453-ste-michelle-artist-dale-chihuly/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
To help officially launch Prostate Cancer Awareness Month, the Prostate Cancer Foundation (PCF) has released a new public service announcement featuring Emmy® Award-winning sports anchor and prostate cancer survivor, Brian Custer. This survivor story aims to raise awareness about the importance of prostate cancer screening among African-American men by delivering a simple message: Man Up and Get Checked.
“As men, we have this ego…we think we’re too macho to go to the doctor and undergo this type of check-up,” said Custer, who hosts Showtime Championship Boxing. “But the truth is: If you don’t get checked, you’re cheating your family out of having a husband or father around. And you’re cheating yourself out of life. I hope when people hear my story, they’re motivated to take action by saying: ‘I’m going to get checked, I’m going to make sure my dad or husband gets checked, too.’”
To view the multimedia release go to:
http://www.multivu.com/players/English/7598151-prostate-cancer-foundation-brian-custer/
Global health service company Cigna has added three new programs to the free Coach by Cigna health and fitness app, featuring coaching tips from The Fit Bottomed Girls for The Anti-Diet, Loving Yourself and Top to Bottom fitness.
The Coach by Cigna app puts health and fitness programs in the palm of your hand, with instructional videos and support from health coaches to help you focus on improving in five integrated areas: nutrition, exercise, sleep, stress and weight management.
To view the multimedia release go to:
http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
The Sleeping King is the start of a new fantasy series by New York Times and USA Today bestselling author, Cindy Dees.The Sleeping King is the first in an epic fantasy series, featuring the best of the genre: near immortal imperial overlords, a prophecy of a sleeping elven king who’s said to be the savior of the races . . . and two young people who are set on a path to save the day. Find out more at http://dragoncrest.com/ and http://us.macmillan.com/books/9780765335142 Fantasy
Calphalon, the leader in premium cookware and kitchenware, today announced the launch of KnifeSkills.com, a dynamic, inspirational, and instructional website featuring videos that showcase cutlery tips and best practices. These videos highlight the key benefit of new Calphalon Self-Sharpening Cutlery - knives that automatically sharpen every time you use them.
KnifeSkills.com features five professional chefs demonstrating dynamic and superior cutting techniques using a variety of Calphalon Self-Sharpening knives. The 50 short videos educate and inspire home cooks and include a huge array of how-to content, including - but not limited to - dicing mango, mincing ginger, butterflying pork tenderloin, filleting salmon, julienning celery root, chopping papaya, and even preparing squid three ways!
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/
Today, Suzhou Tourism launched its first-ever campaign to directly target North American travelers – the “Experience Suzhou: The Venice of China and the City of Scholars” sweepstakes, open for entries now through October 23, 2015 at www.TraveltoSuzhou.com/Sweepstakes. Available to residents of the Continental United States and Canada, the online promotion will award 18 travelers (nine winners plus one guest each) a six-day visit to Suzhou between November 2015 and January 2016.
Situated just west of Shanghai, Suzhou is deeply rooted in culture and heritage as one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. With its narrow streets and winding waterways, Suzhou truly lives up to its nickname as “Venice of China.” Taking advantage of this hidden gem location, sweepstakes winners and their guests will enjoy a six-day package inclusive of round-trip coach airfare, accommodations at one of the city’s top hotels, three meals daily, and a guided trip through the city each day. The trip itinerary will offer a quintessential Suzhou experience featuring visits to a selection of UNESCO World Heritage Sites such as the Humble Administrator’s Garden and Lingering Garden, as well as Tiger Hill, Suzhou Museum, Pinjiang Road, Silk Museum, Tongli, and authentic experiences at iconic restaurants such as Songhelou and Deyuelou. The trip is the ultimate vacation adventure for anyone who wants to visit China and experience true Chinese culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584351-suzhou-tourism-sweepstakes/
October is National Plan a Cruise Month and the cruise industry is celebrating by launching #CruiseSmile, a simple and exciting chance to win one of 31 cruise vacations from 23 different cruise lines awarded each day, from October 1 through October 31, 2015. Anyone can enter each day during the sweepstakes by simply submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes. Participants will have the opportunity to share their posts for more chances to win.
“Those who cruise have a secret: they love cruising and cannot stop smiling about it. Whether it's planning, booking, dreaming about or basking in the memories of taking a cruise vacation, it's hard not to smile,” said Cindy D'Aoust, Acting CEO, Cruise Lines International Association (CLIA). “The #CruiseSmile campaign is a fun way for the cruise industry to spread the love of cruising during National Plan a Cruise Month as well give vacation dreamers the chance to win a remarkable cruise vacation for two.”
The #CruiseSmile sweepstakes prize calendar is filled with incredible cruise vacations for two, including a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine River from Paris, a magical family-friendly three-night Bahamian voyage at sea and even a 14-day Far-East Discovery cruise visiting exotic ports throughout Southeast Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584131-clia-national-plan-a-cruise-month/
