A la Agencia Federal de Administración de Emergencias (FEMA) del Departamento de Seguridad Interna y The Ad Council se unieron hoy el Alcalde de Los Ángeles, Antonio Villaraigosa, para lanzar una nueva serie de publicidades de servicios públicos (PSA), en español, que alientan a los estadounidenses a prepararse para las emergencias. Las PSA se lanzaron como parte del Mes Nacional de Preparación y llevan a los televidentes a Listo.gov, la extensión en español de Ready.gov. Según una reciente encuesta del Ad Council, casi seis de cada diez hispano-estadounidenses no han tomado acciones para prepararse para una emergencia.
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MarketSmith, a powerful new Web-based investment research tool that combines institutional-quality, fundamental data with clear, concise stock charts was launched today to help investors make better decisions as they navigate the volatility of the market. A team of successful portfolio managers led by the legendary William J. O’Neil developed MarketSmith. Borne of O’Neil’s vision, MarketSmith is designed to be an equity research product that combines the key fundamental and technical information that investors need into a single view so they can efficiently conduct analysis and pick winning stocks.
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Taj Hotels Resorts & Palaces today announced the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels & Resorts, slotted in the 5-Star Upper Upscale segment. India’s largest hospitality group flagged off Vivanta by Taj Hotels & Resorts at a gala event at the brand’s marquee hotel, Vivanta by Taj – Whitefield, Bangalore. This follows the highly successful launch of their Upscale brand - The Gateway Hotel - exactly two years ago.
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On September 15th, Crest and Oral-B announced the kick off of National Gingivitis Awareness Month, with a press conference in Greeley Square Park, Manhattan, featuring “White Collar” star, Tiffani Thiessen. Thiessen is helping Crest and Oral-B to bring attention to the early gum disease, gingivitis, which affects more than fifty percent of American adults¹. Along with the declaration, Crest and Oral-B are helping consumers prevent and reverse gingivitis by introducing a new member to the Crest® Pro-Health® family, Crest® Pro-Health® Clinical Gum Protection. The new, advanced formula of Clinical Gum Protection provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis and with regular use, is clinically proven to help reverse gingivitis in just four weeks.
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Introducing the first and only tampon clinically shown to reduce the usual vaginal pH increase during your period. Traditional tampons simply absorb and retain fluids. Menstrual fluids have a pH higher than normal vaginal pH and tampons retain these fluids inside your body.
To view Multimedia News Release, go to http://www.multivu.com/players/English/43386-RepHresh-Brilliant-pH-Tampons/
Fergie, six-time Grammy Award winner and Avon spokesperson, was a special guest at the eighth annual Los Angeles-area Avon Walk for Breast Cancer in Santa Barbara, CA, on September 11-12. The Avon Walk raised more than $6.4 million to advance access to care and breast cancer research, and attracted more than 2,800 participants from 45 states and Canada, including 322 breast cancer survivors.
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Remington is “How the World Gets Ready” and models at New York Fashion Week are no exception. Remington was the brand of choice for achieving the nautical-inspired hair look developed by Teddy Charles at the LUCA LUCA S/S 2011 runway show. Raul Melgoza, the Creative Director for LUCA LUCA, collaborated with Charles, an industry trend-setter and fixture at fashion shows worldwide, to create the style. To complement the breezy, ethereal style of the spring collection, a twisted updo was given a textured edge and softened by face framing strands. Melgoza envisioned “a girl who has spent the day at sea and is now ready to come in and have a fabulous dinner.” The “Yacht Knot” was achieved with tools from the new Remington T-Studio Pearl Ceramic styling line.
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From carpools to soccer practices, the back-to-school routine can be hectic. Whirlpool brand’s newest side-by-side refrigerator saves consumers time and energy when it’s needed most. In fact, new MicroEtch™ Spill Control shelves offer the most shelf space1 and the largest crisper in the industry stores it all – from last night’s casserole to tomorrow’s school lunches.
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The global recession has changed the game for European businesses with cost savings top of the boardroom agenda. However, a combined article and video from Canon Europe and IDC released today, argues that organisations are short-changing themselves if they see suppliers of business and technology solutions just as a way to reduce costs.
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The Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council were joined today by Los Angeles Mayor Antonio Villaraigosa to launch a new series of Spanish-language public service advertisements (PSAs) encouraging Americans to take steps to prepare for emergencies. The PSAs were launched as part of National Preparedness Month and direct viewers to Listo.gov, the Spanish-language extension of Ready.gov. According to a recent Ad Council survey, nearly six in ten Hispanic Americans have not taken steps to prepare for an emergency.
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Parents and grandparents rarely disagree about how cute their (grand)children are, but when it comes to setting up safe sleep environments for babies, the two generations don’t always concur, according to a new study conducted by Ipsos Public Affairs on behalf of HALO Innovations in time for National Baby Safety Month. The survey found that the majority of parents and grandparents agree that Sudden Infant Death Syndrome (SIDS) is their top concern in raising their children. However, grandparents are more likely than parents to place babies on their sides or stomachs to sleep, and more likely to place potentially dangerous objects in babies’ cribs, increasing their risk for SIDS and accidental suffocation.
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A survey recently conducted by Waggle Dance Marketing Research and commissioned by BACARDI® LIMÓN™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. BACARDI LIMÓN Flavored Rum, the spirit with a distinctive flavor and the ultimate social connector, has recently launched their fun and flirty “Where Will It Go?” campaign and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, BACARDI LIMÓN has joined with Brody “The Luv Coach,” spokesperson for Match.com and AOL Black Voices, to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
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