UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
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Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
Steelcase today launches a year-long celebration of its 100th anniversary, and its reinvention as a globally integrated enterprise, focused on the future of work. Known as the long-time leader of the office furniture industry, the company has thrived for a century not only because of its products and manufacturing strength, but because of its core commitment to people at work and its human-centered approach to innovation and design.
“From the start, our company has been about more than furniture,” said James Hackett, CEO of Steelcase Inc. “We have always focused on people and what people can do. Companies don’t survive for a century – ideas do. So as we turn 100 years old we want to take this opportunity to look out into the future and see all the things that make us optimistic. We see a future full of limitless possibilities.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55229-steelcase-celebrates-100-years
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Today, Gundersen Health System based in La Crosse, Wis., released Having Your Own Say: Getting the Right Care When It Matters Most.
The book highlights innovative, proven models of person-centered care from around the United States and Australia that empower people with advanced illness to receive the quality care they want, with greater patient and family satisfaction and, while not the goal, lower costs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gundluth/43812
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Want to keep employees satisfied in their jobs without one foot out the door? Give them a little credit, a new OfficeTeam survey suggests. Nearly half (49 percent) of workers interviewed said they would be somewhat or very likely to leave their current position if they didn’t feel appreciated by their manager.
To view Multimedia News Release http://www.multivu.com/mnr/55074-officeteam-survey-video-bloopers-employee-recognition-ideas
