Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
http://www.osv.ltd.uk/lexus.php Historically, the SUV and hybrid crowd have gotten along about as well as cesium and water. The two factions have fought over environmental resources since day one -- the SUV set defending their entitlement to gulp down fossil fuel while trampling vegetation, and the hybrid lot doing their best to conserve the environment and reduce petrol use...See More http://www.osv.ltd.uk/lexus.php
The Perelman School of Medicine at the University of Pennsylvania and the March of Dimes Foundation announce the launch of a new $10 million Prematurity Research Center here.
The March of Dimes will invest $10 million during the next five years to create a transdisciplinary center conducting team-based research, led by physicians and researchers at the Hospital of the University of Pennsylvania and The Children’s Hospital of Philadelphia, to discover the unknown causes of preterm birth and develop new strategies to prevent it. This March of Dimes Prematurity Research Center at the University of Pennsylvania is part of a “medical Manhattan Project” of five such centers in the United States created by the foundation since 2011.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
BMM, Asia’s only Midnight Marathon, was conceived by Rotary Bangalore IT Corridor (RBITC) and the first edition run was held on 19th May 2007. Since then this event is growing from year to year and today people from more than 20 countries are participating in this event and also the number of runners from 2400 in the Year 2007 has increased to 10,000 runners apart from 45 Corporates participating in the event held in 2013, being the seventh edition run. RBITC’s effort in making BMM as a mega event is laudable as it focuses both on bringing about awareness amongst today's youth of the need to be physically fit and mentally strong and also transforming this as a vehicle for raising funds for various charitable activities, aimed at bringing about a difference in the lives of the underprivileged section of the society. To-day BMM has become the largest fund raising platform for RBITC. Some of the major activities undertaken by them are Adoption of Government Schools, Medical Surgeries, Free Eye Surgeries, Holding Blood Donation Camps, Integrated Village Development, Potable Water Project etc.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7398551-bengaluru-midnight-marathon-2014/
Just 70 years ago the fate of the world hung by a thread. America was fighting a two-front war against Nazi Germany and Imperial Japan. Titanic battles, on a scale never seen before or since, blazed across two vast oceans and three huge continents. Our fear was great. Our anxiety real. Our victory was far from certain. If we won, we would preserve our freedom.
Now the story of that struggle unfolds inside the new Campaigns of Courage: European and Pacific Theaters pavilion opening December 13, 2014 at The National WWII Museum in New Orleans. Assembled for the first time in one space is the epic story of America’s citizen soldiers on the battlefields. Visitors will discover how the war that changed the world was fought and won through the words and deeds of the participants themselves – those called the Greatest Generation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7399151-national-wwii-museum-newest-exhibit-campaigns-of-courage-european-and-pacific-theaters/
The National Insurance Crime Bureau (NICB) is warning consumers to be careful when buying a used vehicle, especially one that’s priced “too good to be true.”
The accompanying video describes one such incident. An innocent woman in Lancaster, Wisc. bought a used GMC Denali for $30,000 and for the last two years she has been enjoying its use. Meanwhile, Carfax notified NICB that the Denali might be a “clone” since Carfax had information that an identical Denali was currently registered in Peabody, Mass.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70506515-nicb-stolen-vehicle-clones/
At a time when healthy New Year’s resolutions are starting to fade, Primrose Schools, a high-quality early education and care provider with more than 290 schools coast-to-coast, is helping parents and children get excited about healthy living through its Healthy Bodies program. All Primrose schools across the country are focused on helping families live healthier, active lives in 2015 and beyond by incorporating fun activities into the classroom and providing resources for parents to use at home.
“At Primrose, we know the habits children develop early on shape their lifestyles into adulthood,” says Jo Kirchner, president and CEO of Primrose Schools. “It’s important for care providers and parents to work together, especially during the crucial first five years of a child’s life, to foster habits, values and behaviors that will lead to healthy choices later in life. Active Minds, Healthy Bodies and Happy Hearts® has been a part of our DNA at Primrose since our inception and our programs continue to evolve with ever-changing technology so that we can better partner with and equip parents to foster healthy living too.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437951-primrose-schools-healthy-bodies/
Last winter was one of the harshest, hitting millions of Americans with spikes in their winter utility bills. Unfortunately, here we are, one year later, facing yet another polar vortex. Meteorologists predict some of the coldest blasts of frigid temperatures over the next several days, which has energy experts worried about the impact on consumers’ utility bills, as well as on the reliability of the electric grid we all depend on.
As Polar Vortex 2015 moves across the country, consumers could face spikes in electricity bills, with seniors on fixed incomes and lower income Americans hit the hardest. According to a recent survey, high energy prices already have forced more than 40 percent of low-income seniors to go without needed medical or dental care, and even to skip meals or shut off the heat on cold days.
It may seem odd to be predicting another energy price spike since oil, natural gas and coal prices have all fallen recently. But it’s not the market that will be driving prices higher. It’s politics.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
Since the beginning of the year French Open champion Maria Sharapova has been competing for titles on the tennis tour. Before she left to start the new season, the Porsche brand ambassador did a few laps in a Porsche 911 Turbo S – and unveiled her formula for success.
Break of dawn in Los Angeles: The beach is still deserted at that time. Only Maria Sharapova is already on her feet, ready for her daily workout. Fitness is not the only key to her success. The tennis ace emphasizes mental strength. "As long as you put in all your power, your faith and your creativity, you can win every match", she says in a recent video for Porsche.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446051-porsche-sharapova-key-success/
Contests may come and go, but there’s one that has stood the test of time thanks to some real “sticking” power...the Duck® brand Stuck at Prom® Scholarship Contest. Since its inception in 2001, the challenge, which tasks students to create unique prom attire from Duck Tape®, has attracted more than 6,000 students from across the United States and Canada and has awarded $300,000 in scholarship money to students and schools.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447231-duck-tape-stuck-at-prom-contest/
Since ancient times, the egg has been regarded as a symbol of new life and has been associated with springtime celebrations, such as Easter and Passover. But, even during festive occasions, eggs can cause food poisoning (also called foodborne illness) if they are not handled properly. That’s why the U.S. Food and Drug Administration (FDA) reminds consumers to handle fresh eggs safely during their springtime celebrations and throughout the year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7231951-u-s-fda-egg-safety/
