The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
Sermo, Inc. (www.sermo.com), the largest online network in the United States exclusive to physicians, today introduced Sermo Mobile, an application that allows physicians to access the country’s greatest concentration of medical knowledge in real-time. Sermo Mobile builds on Sermo’s current web platform, an online resource where physicians from across 68 specialties and all 50 states collaborate, discuss and consult with each other to provide the highest quality care to their patients.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51104-sermo-launches-real-time-medicine-mobile-app-for-physicians
Vehicles are doing a better job of protecting people in crashes, but a new crop of advanced technology aims to prevent many crashes from happening altogether. A new study by the Highway Loss Data Institute (HLDI) finds that one kind of advanced forward collision avoidance system is working to prevent about a quarter of the common low-speed crashes that happen in everyday commuter traffic.
The study of insurance claims found that Volvo XC60 midsize SUVs outfitted with a standard collision avoidance feature called City Safety are far less likely to be involved in low-speed crashes than comparable vehicles without the system. City Safety is designed to help a driver avoid rear-ending another vehicle in slow-moving, heavy traffic. Claims under property damage liability coverage — the insurance that pays for damage to vehicles that an at-fault driver hits — were filed 27 percent less often for the XC60 than other midsize luxury SUVs.
For more information: www.iihs.org
xpedx representatives had a busy two days providing information about green cleaning programs and supplies, answers on sustainability issues and advice to educational facility managers during the APPA Annual Conference and Exhibition held July 16–18 at the Hilton Hotel in Atlanta.
APPA 2011 is a premier event for educational facilities professionals. During the conference, facilities officers, directors and management personnel from around the world explored the latest trends, challenges and solutions within colleges and universities, K-12 grade academies and public schools, libraries, museums and other institutions of learning. More than 40 conference sessions took place, including sessions on campus sustainability practices and building maintenance.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/xpedx/51261/
Discovery Communications today announced the expansion of its ‘Discover Your Skills’ public affairs job skills program, including a partnership with Montgomery College focused on better preparing students with the necessary skills to take advantage of available job opportunities, and the airing of eight public service announcements (PSAs) across its U.S. networks and digital platforms highlighting career opportunities in the skilled trades, and the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51862-discovery-communications-american-job-growth-job-skills-development
Dean Foods (NYSE: DF) today announced the nationwide retail launch of TruMoo®, a better-for-you chocolate milk made with fresh white milk brought to you by regional dairies across the country. TruMoo milk contains just 40 more calories than plain white milk per serving and is made without high fructose corn syrup. To find coupons, TruMoo retailers, and a Switcheroo Calculator that compares TruMoo milk’s nutrition facts to other beverages, visit www.TruMoo.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51719-dean-foods-launches-trumoo
Back-to-school season can be an exciting yet hectic time of year. For households with kids, the hustle and bustle of shopping for fall clothes, rounding up school supplies and soaking up a last few days of summer can be overwhelming. During this time, it’s important for families to find moments to enjoy each other’s company. The team at Bob Evans realizes that mealtime is a great opportunity for families to connect and dedicates itself to providing convenient solutions with their impressive line of food products so mom and dad won’t have to spend all evening in the kitchen.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50954-bob-evans-back-to-school-meal-solutions
At a convent on coastal Maine, art restoration is the nuns’ work. But a sister has been brutally murdered, a mysterious painting stolen. FBI art crimes expert Emma Sharpe and deep cover agent Colin Donovan race against time to unravel a legacy of secrets, drawn to each other and into a killer’s lair. Learn more about the book here, http://bit.ly/pCU0pX Learn more about the author here, http://bit.ly/pmKADc Suspense, Thriller, Romance
For more than six decades, Land Rover has been designing and building 4x4s that define capability, versatility and usability. Like no other vehicle, Defender inspires affection and loyalty the world over. It is the original reconfigurable vehicle, inspiring people to go beyond whether they are explorers, ecologists, UN aid workers or Red Cross medics.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/landrover/52114/
Childhood obesity is a nationwide epidemic, but the Hispanic community is particularly affected. Children of Hispanic descent are significantly more likely to be overweight and obese than non-Hispanic Caucasian kids, according to the Centers for Disease Control.
For 11-year-old Alejandra and her parents, food was an expression of love. But overeating and other unhealthy habits led this young girl to become overweight. Today, Alejandra knows that you can eat right and still eat well. At BeSmartBeWell.com , Alejandra and her parents show how they've changed their ways without sacrificing their culture or love of food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50822/
Raising public awareness of peripheral neuropathic pain (PNP), The Pain Within is a touring exhibition of major European cities which launched today at the 7th congress of the European Federation of IASP Chapters (EFIC) in Hamburg. Top photographer Alex Telfer has worked with patients to capture their experiences in both portraits and visual metaphors for the exhibition, which is sponsored by Astellas Pharma Europe Ltd. It will then tour in other countries in Europe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/astellastrade/52120/
Today's SUVs and pickups pose far less risk to people in cars and minivans than previous generations, a new study from the Insurance Institute for Highway Safety shows. Until recently, SUVs and pickups were more likely than cars or minivans of the same weight to be involved in crashes that killed occupants of other cars or minivans. That's no longer the case for SUVs, and for pickups the higher risk is much less pronounced than it had been.
