As February Daytona Speedweeks marks the “official” beginning of the 2012 NASCAR season, The Goodyear Tire & Rubber Company also celebrates being chosen as the exclusive tire supplier to the top three NASCAR racing series through 2017 while also reaching the 58th year of uninterrupted commitment to the sport, making it one of the longest-running supply program participants in sport history.
As the official tire supplier to the NASCAR Sprint Cup, Nationwide and Camping World Truck Series, Goodyear sets out in 2012 on a ‘More Driven’ mission to continue to build on the Company’s more than 100-year racing history by learning, driving innovation and enhancing performance and quality in the sport…and beyond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54402-goodyear-five-year-exclusive-official-tire-supplier-2012-nascar-season
UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
Chefs, sommeliers, mixologists and others from Bellagio, Caesars Palace, The Cosmopolitan of Las Vegas and Mandalay Bay set a new Guinness World Record by uncorking 308 bottles of Louis Martini Cabernet Sauvignon simultaneously. Amidst flying corks and free flowing wine, the crowd shattered the previous record of 252 in celebration of Vegas Uncork’d by Bon Appétit.
“Today we’re making history with some of the world’s best chefs, sommeliers and mixologists,” said Adam Rapoport, Bon Appétit’s Editor-in-Chief. “Setting this Guinness World Record is just the beginning of all the great programming and truly memorable moments you’ll see at Vegas Uncork’d by Bon Appetit in May.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54917-vegas-uncork-d-by-bon-appetit-showcases-finest-culinary-and-wine-talent
http://www.youtube.com/watch?v=Phf-FoJPeOc[EXTRACT]
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24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/
Two decades after the original Nissan Altima revolutionized the traditional mid-size sedan segment in North America, Nissan's best-selling vehicle is about to shake up the category all over again. Making its world debut at the New York International Auto Show, the 2013 Nissan Altima is once again poised to become the new benchmark in the hotly contested segment when it goes on sale at Nissan retailers nationwide this summer.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55113-nissan-altima-2013-mid-size-sedan-leads-class-in-style-fuel-economy-performance-innovation
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U.S. Transportation Secretary Ray LaHood today announced the launch of new public service announcements (PSAs) to raise awareness about the importance of choosing the right child safety seat and making sure it is installed properly. The ads, released in partnership with the Ad Council, promote car seat safety among parents of children up to age 12. Data from the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show an estimated 8,959 lives were saved by child restraint systems from 1975 to 2008.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55319-nhtsa-launches-new-psas-about-car-seat-recommendations-for-children
TripAdvisor®, the world’s largest travel site*, today launched its “Friend of a Friend” feature that highlights trusted reviews and opinions from friends of Facebook friends. Representing the next step in making travel planning more social for the TripAdvisor global community, travelers are now ten times more likely to see personalized travel advice on TripAdvisor.
“Travel advice from friends is incredibly useful, but your inner circle may not have all the answers on a particular hotel or destination you are researching,” says Adam Medros, vice president of global product for TripAdvisor. “The Friend of a Friend feature increases the probability of an even greater personalized TripAdvisor experience by highlighting opinions from a larger network of travelers that know the people you trust.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/49262-tripadvisor-introduces-travel-advice-from-friend-of-a-friend
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