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A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
Representing the leading edge of a wave of new products and technologies, Acura today unveiled three new vehicles at the North American International Auto Show, including a concept version of the all-new gateway to the Acura brand, the ILX luxury compact sedan; a prototype of the 2013 RDX crossover sport utility vehicle; and the NSX Concept, which presages the direction for Acura’s next-generation supercar.
Acura also announced that the next-generation NSX will feature Acura’s innovative new Sport Hybrid SH-AWD® technology and that the vehicle will be developed by Honda R&D Americas and manufactured in Ohio.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acura/45743/
Bang & Olufsen, the global provider of luxury, integrated audio-video solutions and services, will announce a new brand, B&O PLAY, at the 2012 Consumer Electronics Show in Las Vegas, Nevada. B&O PLAY will offer portable audio-video products that combine convenient ease-of-use with high-quality, contemporary design for the digital generation, at a more accessible price point.
B&O PLAY is about stand-alone products with clear and simple operation, rather than integrated home installations. B&O PLAY will feature portable products that are intuitive to use, delightful to integrate into ones daily life, and deliver excellent high-quality experiences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54055-bang-olufsen-unveils-new-brand-b-o-play-portable-audio-visual
r anyone who’s ever wanted to live the life of a celebrity, now’s your chance. The new LEAN POCKETS® brand “Live Famously sweepstakes” is offering consumers a once-in-a-lifetime opportunity to live famously in the new year, experiencing Hollywood the way that today’s A-list stars do.
The grand prize winner and a friend will spend the day in and around Los Angeles, and receive a luxury hotel stay, chauffeured car service, a $1,000 shopping spree, a $250 spa experience, and a special concert experience with well-known celebrity blogger Perez Hilton.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54035-celebrity-blogger-perez-hilton-lean-pockets-live-famously-sweepstakes
In celebration of the New Year, Mars Chocolate North America announces that its DOVE® Brand Dark Chocolate has partnered with celebrity chef Claire Robinson to showcase how to make 5 tasty New Year’s resolutions that are easy to keep all year long!
Many Americans start the year with good intentions to keep resolutions, but a large percentage give up as early as January because of incorrect expectations. DOVE® Dark Chocolate and Claire Robinson want to provide 5 tips and excellent options that can help people enjoy making healthy changes without compromising taste. DOVE® Dark Chocolate’s silky smooth creamy taste provides an unparalleled dark chocolate experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53595-dove-dark-chocolate-celebrity-chef-claire-robinson-new-years-resolutions
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It’s not every day a 75-year-old company re-defines its brand icon. Water treatment leader Culligan International is doing just that with an update to its famous “Hey Culligan Man!” persona. A new website at culligan.com (culligan.ca in Canada) features a new Culligan Man and is loaded with information on water quality and water treatment solutions for homeowners and businesses. The initiatives cap the company’s 75th anniversary year.
Introduced in 1958, “Hey, Culligan Man!” remains one of the most recognized advertising slogans and an important link between customers and the company’s network of over 800 dealers in 90 countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53999-culligan-celebrates-75-years-with-hey-culligan-man-update-and-new-website
Tennis legend, philanthropist, and Longines Ambassador of Elegance Stefanie Graf joined the Swiss watch company Longines and Tourneau on January 24th, 2012, at Tourneau’s flagship location in New York City for a special ribbon cutting ceremony to unveil Longines’ brand new shop within Tourneau. The generous-sized space will exclusively showcase Longines watches, providing the client with an extensive range of Longines product in an atmosphere that reflects the brand’s elegant style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54231-longines-tourneau-stefanie-graf-nyc
Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54288-cobra-puma-golf-rickie-fowler-amp-driver-irons-it-s-go-time
The Camparino, historically known as the bar of the Campari brand, returns to the Vittorio Emanuele II Gallery in Milan. The new modern interpretation of the famous original sign has been designed by the master Ugo Nespolo.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/52816
