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PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
A Southern culinary staple is teaming up with the track Too Tough to Tame. Bojangles’ today announced its title sponsorship of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway. The race will start at 7 p.m. on Saturday, May 12, in its traditional spot on Mother’s Day weekend.
Hungry race fans can also look forward to enjoying Bojangles’ at the track! The sponsorship agreement allows Bojangles’ to serve its delicious Chicken Supremes™, Cajun Filet Sandwich, Seasoned Fries™ and Legendary Iced Tea® at Darlington Raceway. This Bojangles’ menu will also be served at four other tracks owned and operated by International Speedway Corp.: Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55182-bojangles-title-sponsorship-bojangles-southern-500-at-darlington-raceway
24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/
Whirlpool Corporation (NYSE: WHR) officially opens its new manufacturing facility in Cleveland, Tenn., for production of premium cooking products. The $200 million project includes a state-of-the-art production facility and distribution center and will be the largest premium cooking plant in the world. Whirlpool expects the project will add about 130 new jobs to its existing Cleveland workforce. Each year Whirlpool Corporation spends more than $7.4 billion to operate its nine U.S. plants and keep its approximately 15,000 manufacturing employees at work.
Whirlpool Corporation Chairman and CEO, Jeff M. Fettig, and U.S. Secretary of Commerce, John Bryson, were key speakers at today’s ribbon-cutting ceremony which began at 11:30 a.m. EDT. Federal, state and local officials, including Deputy Governor Claude Ramsey and Tennessee Economic and Community Development Commissioner Bill Hagerty, also attended.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54880-whirlpool-corporation-opens-new-state-of-the-art-manufacturing-facility
Together with comedienne Heather McDonald, Kotex Natural Balance, from Kimberly-Clark Corporation, is asking women to stand up and share their thoughts about what’s real and what’s not so real about the claims, innovations and storylines they see in today’s feminine care advertisements. Starting May 7, McDonald will star in a new web video series on the Kotex Natural Balance Facebook page (http://www.facebook.com/kotex) and YouTube channel (http://www.youtube.com/kotexvideos) that calls out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.
Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56082-kotex-heather-mcdonald-web-video-comedy-series-feminine-care-ad-jargon
ADP® today announced that more than 150,000 small business owners are now using the company’s innovative online payroll management solution, RUN Powered by ADP®. Launched nationally in 2010, RUN Powered by ADP is specifically designed to meet the needs of small businesses by enabling owners to quickly, easily and securely input their payroll information online, with no software requirement. The RUN Powered by ADP mobile application provides owners the added convenience and flexibility of managing and running their payroll using a mobile device. Recognizing that small business owners keep dynamic and busy schedules, the RUN Powered by ADP platform is accessible 24/7, providing clients continuous access to their payroll and human resource-related information—whenever and wherever necessary.
To view Multimedia News Release, go http://www.multivu.com/mnr/56351-more-than-150000-u-s-small-businesses-using-run-powered-by-adp
National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood.
During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up.
To launch the 2012 National Blood Week, Made In Chelsea’s Rosie Fortescue has rolled her sleeves up to recreate the heroic ‘Rosie the Riveter’ WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: “This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build. Blood supplies are vital to the health service and every unit of blood can save or improve the lives of up to three people.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56548-nhs-blood-transplant
Global gold demand in Q2 2012 was 990.0 tonnes (t), down 7% from the 1,065.8t in Q2 2011 according to the World Gold Council’s Gold Demand Trends report. This dip in demand was partly due to the comparison with exceptional demand last year, and also reflects the challenging global economic climate. In this context, gold performed as expected, acting as both a store of value and a source of liquidity.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57541-world-gold-council-s-gold-demand-trends-report-q2-2012
Is life making you stressed? Learn about the easy, do-anywhere 4-7-8 breathing technique that will help you get through your day. In her new book Life Is Your Best Medicine, Dr. Tieraona Low Dog weaves together the wisdom of traditional medicine and the knowledge of modern-day medicine into an elegant message of health and self-affirmation for women of every age. http://bit.ly/LifeMedicine Nonfiction, self help
