Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is reshaping casino industry rewards with the re-launch of its mychoice™ guest loyalty program. The new mychoice offers guests the opportunity to earn annual lease payments on Mercedes-Benz vehicles, cruises on Royal Caribbean International® and stays at Wynn Las Vegas and Encore, two of Las Vegas’ premier resort properties, through an innovative cross-marketing agreement with Wynn Las Vegas, LLC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pinnacle/48881/
Jackie Carpenter, whose son was on trial after being framed for felony murder, had prayed for a miracle since his arrest but two days before the trial was asked by her son’s attorney not to bring her Bible into court. It took Jackie 10 months of building up her faith to become strong enough to choose between offending a juror or offending God. Carpenter appears regularly as a speaker at ladies’ retreats and Christian conferences. http://bit.ly/m1872S Media Contact: Book Publicist Scott Lorenz Book Marketing 734-667-2090 scottlorenz@westwindcos.com Christian
SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
As the jeweler synonymous with true love, Tiffany & Co. introduces a new website and iPhone® App for all brave hearts who venture into this realm. Now they have a guide.
“Tiffany has long been a major presence at engagements and weddings, and now we’ve built that presence online with love stories and a whole world of romantic possibilities,” said Caroline Naggiar, chief marketing officer of Tiffany & Co.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tiffanyandco/50430/
On Saturday, June 25, 2011, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of the Smurfs’ trip to movie theaters, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures. Columbia Pictures’ and Sony Pictures Animation’s The Smurfs will be released in theaters in the U.S. on July 29, 2011.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/globalsmurfsday/50669/
LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.” Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50439/
jcpenney, America’s shopping destination for great style at compelling prices, today announced “Haul Nation,” an integrated marketing program giving stylish teens an opportunity to share their passion for fashion via video blogging. In partnership with Seventeen.com, jcpenney’s Haul Nation will come to life through an online contest on the jcpTeen and Seventeen Facebook pages and in malls across the country giving young people the tools they need to create haul videos and enter to win a trip to New York City.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48224/
J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
A Marketing Consultant and an Orthotist from South Africa have won a global competition hosted by BUSHMILLS™ Irish Whiskey that will see the world-famous Old Bushmills Distillery 'go on tour' to a city in the Rainbow Nation.
Jonathan 'Oros' Oliff, 28, from Durban and Sean Tickner, 30, from Cape Town were together chosen as the winners of 'Make it 2 Bushmills', winning two weeks working at the world-famous Old Bushmills Distillery, where they will make their own unique blend of BUSHMILLS Irish Whiskey, live in luxury penthouse accommodation and get £5,000 spending money.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bushmills/50540/
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy, unveil their innovations, share their visions and experiences on consumer behaviour and answer your digital marketing questions.
With ad:tech London 2011 now in its seventh year, 8,000+ industry professionals are set to attend the exhibition and strategic conference. Major players such as: Nike, Google, Facebook, Orange, YouTube, Forrester, ComScore, Ebay, Shazam, Amazon, Fiat and Forbes will discuss the successes and failures of their campaigns and give delegates a behind-the-scenes look at what's to come.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/50546/
