https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Tuthill announced Fill-Rite nextec™ Intelligence, a first-of-its-kind, smart fuel transfer pump technology that optimizes the fueling of fleet, construction and agricultural equipment.
“Up until now, pumping large volumes of fuel, filling large tanks or a number of vehicles meant you had to stop the pump every 30 minutes to let it cool down. Now, with nextec™ Intelligence, the pump self-manages to maintain optimum performance and continuous operation,” said Tom Carmazzi, Tuthill CEO. “With nextec™ Intelligence in their pumps, fuel operators have advanced technology that predicts, protects and performs.”
Fill-Rite’s initial offering of pumps with nextec™ Intelligence are available now and include pump only (NX3204) and pump, hose and ultra-high flow nozzle (NX3210B). Foot-mount model options will be available in the fourth quarter.
To view the multimedia release go to:
https://www.multivu.com/players/English/8211951-tuthill-fill-rite-nextec-intelligence-smart-fuel-transfer-pump/
Let’s be honest, gift giving is well, a gift. Chances are you’ve been on either the giving or the receiving end of an unfortunate ‘thanks-but-no-thanks’ or ‘re-gifting’ scenario. So instead of wasting more money on those one-and-done presents, consider gift options that can be used, and used again. Wahl, a leader in men’s grooming, personal care and pet products, takes the waste out of holiday shopping by providing practical gift ideas for everyone and every budget.
To view the multimedia release go to:
https://www.multivu.com/players/English/8008352-wahl-holiday-gift-ideas/
The holidays are officially here, which means you’re likely frantically scrambling to complete your holiday gift list. From party planning to gift giving, let’s be honest the holidays can be incredibly stressful. Thinking of a clever yet thoughtful gift for everyone on your list, or perfecting your holiday roast is frankly just too much work. This year we encourage you to follow Nick Offerman’s lead and give the gift that you actually want to enjoy yourself – Lagavulin Single Malt Scotch Whisky.
In two new videos from the My Tales of Whisky content series, Nick truly brings magic to the holiday season. In the ‘Perfect Gift,’ Nick learns that the best presents aren’t found under the tree in this comedic take on a classic holiday commercial. In ‘Yankee Swap,’ even the most complicated games can have the simplest prize, and certainly one that all can enjoy.
To view the multimedia release go to:
https://www.multivu.com/players/English/8238551-lagavulin-nick-offerman-my-tales-of-whisky-holidays/
Have you dreamed of a skincare product promising youth-preserving results only to be let down time and time again? Now you can make that dream a reality, as USANA launches its high-performance skincare system, Celavive®. This unique line is fueled by USANA InCelligence Technology®, a combination of powerful peptides, botanicals and key nutrients that talk to your skin’s cells to target your unique beauty needs.
As we age, our cellular function slows and becomes less effective, resulting in wrinkles and loss of firmness. By tapping into USANA InCelligence Technology, Celavive is able to signal your beauty-preserving functions to support your natural ability to retain moisture from within. It also supports other key elements that help contribute to a younger-looking complexion.
To view the multimedia release go to:
https://www.multivu.com/players/English/7736552-usana-celavive-skincare-line/
Listen to the Emotional Wisdom of Your Muscles and Experience a Deeper Level of Healing
You know a lot about the emotions in your mind and heart, but you probably don’t know much about the emotions in your muscle body. The muscles are storehouses of emotion, and pain in those muscles is how your body reveals what needs to be healed—both emotionally and physically. Organized by muscle groups, The Body Heals Itself is your ideal guide to understanding the link between your emotions and muscle bodies.
This book acts as a road map for the energetic journey within your own body, showing you how to recognize and release stored emotions to let go of pain. You’ll discover which emotions are often paired with a specific muscle area and how muscles speak of everything from past traumas to current celebrations. Using stretches, affirmations, visualizations, and more, Emily A. Francis teaches you to unite your mind and body for better health and emotional well-being.
The Body Heals Itself: How Deeper Awareness of Your Muscles and Their Emotional Connection Can Help You Heal
Find out more at http://www.EmilyAFrancisbooks.com Non Fiction/Self help
We, Chili’s® Grill & Bar, just made things a whole lot simpler for Guests participating in our loyalty program, My Chili’s Rewards. Have you noticed that loyalty programs have turned into crazy math equations? Like, let me calculate how many points I’ve earned. But, the rate of earning isn’t even clear. Then, let me solve to understand what the heck that means I get in return for keeping track of all of these points! Well, starting today, we’re breaking away from the norm and promise that you don’t need to solve equations to know what you’re getting as a My Chili’s Rewards Guest. It’s simple! My Chili’s Rewards Guests will get their choice of chips and salsa or a non-alcoholic beverage during every (yes, every) visit to Chili’s.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246353-chilis-rewards-loyalty-program/
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