J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
New York Times bestselling author Mary B. Morrison’s emotionally charged new African American novel The Eternal Engagement chronicles the sacrifices, betrayals, and choices of three individuals who’ll do anything for true love. Each will learn how every heart has a secret. Learn more about this book here, http://bit.ly/lS8obR and its author here, http://www.marymorrison.com/ African American
LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last night at the world’s first 3D user-generated concert broadcasted live on YouTube to be later broadcasted on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51238/
Red Lobster announced today the launch of a new national advertising campaign featuring the real people of Red Lobster – a first for the brand and the latest step in a multi-year brand refresh designed to broaden its appeal.
Developed by Grey New York, the new ads feature actual Red Lobster employees and others associated with the brand sharing real, genuine and unscripted stories that bring to life all that’s different about Red Lobster. These stories authentically articulate how the restaurant goes the extra mile to provide every guest with top-quality seafood and an experience reminiscent of dining at the seaside.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51047-red-lobster-ad-campaign-grey-new-york-sea-food-differently
Every day, sick children fight for life at Children’s Medical Center (www.childrens.com). At their bedsides are some of the world’s best surgeons, determined to do everything in their power to help them.
Beginning Aug. 3, “Children’s Med Dallas,” a five-part TV documentary airing on WFAA Ch. 8, will reveal behind-the-scenes stories of life at the nation’s 7th-largest pediatric hospital.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childrens/51372/
Cardsharp® is the first real innovation in penknives since the first folding knife, which has been around for more than 2,000 years - virtually unchanged from today's Swiss Army penknife.
Cardsharp® is thinner, lighter, and due to its use of surgical stainless steel for the blade, sharper. So sharp in fact that it has been selling more than one unit every minute at peak times.
Three ingenious folding operations metamorphose Cardsharp® from credit card size to utility knife in a flash of hi-tech origami - watch the exciting video
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iainsinclairdesign/50532/
CVS/pharmacy and MinuteClinic announced their “You vs. Flu” campaign today. Flu vaccinations are now available at all CVS/pharmacy and MinuteClinic locations nationwide to help consumers win against the flu. CVS/pharmacy has more than 7,200 locations and MinuteClinic has nearly 600 locations inside select CVS/pharmacy stores.
Flu shots are being provided by CVS pharmacists and MinuteClinic nurse practitioners and physician assistants every day, including evenings and weekends, with no appointment necessary. The Centers for Disease Control and Prevention (CDC) recommends that everyone ages six months and older get a flu shot as soon as vaccine is available, including those who were vaccinated last flu season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51328-cvs-minuteclinic-flu-shot
From New York Times bestselling author of The Perfect Mistress, Victoria Alexander, comes a Regency Romance novel of a merry widow, who has no desire to remarry, and the rogue who intends to persuade his Christmas mistress they belong together this holiday season, and every season to come. Learn about the book here, http://bit.ly/ocGedR Learn about this author here, http://bit.ly/rdbQ80 Historical Romance
The American Le Mans Series reports it reduced its petroleum usage by nearly 50 percent in its most recent race.
Series president Scott Atherton delivered the message today to journalists and government officials in Washington at the National Press Club. “Ten days ago at Road America, renewable fuel use by our race cars reduced petroleum consumption by 48 percent compared to traditional all-petroleum racing fuel,” Atherton said. “According to the Department of Energy, if such a result was translated to the U.S. vehicle fleet, the nation could decrease imported oil dependency by half, saving $175 billion every year inside our economy.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51926-american-le-mans-series-tequila-patron-reducing-petroleum-usage
Urgent coordinated action from national governments, medical societies and patient organizations is needed to avoid a public health crisis resulting from the tide of preventable strokes that leave many people with atrial fibrillation (AF) mentally and physically disabled or dead, every year. How Can We Avoid a Stroke Crisis in Latin America?, a report from Action for Stroke Prevention – a group of health experts from around the world - reveals the huge economic, social and personal burden of AF-related strokes across the region. Launched today at the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) 3rd Latin America Conference, the report proposes measures to tackle stroke in patients with AF, the most common, sustained abnormal heart rhythm and a major cause of stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/strikeoutstroke/50549/
Love sharing your knowledge of Mickey’s California crib? Raced around every attraction at Walt Disney World Resort? If so, your dreams have come true! Disney Parks today announced the fifth annual Walt Disney World Moms Panel search. For the first time in the panel’s history, the call for new park-savvy panelists to lead the online trip-planning forum has expanded to include Disneyland and runDisney specialists. Disney fans from all over the world are encouraged to apply at www.disneyworldmoms.com/search2012 today through September 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/disneyparks/48532/
On October 21st, 2011, Lancôme invites customers to experience the “Beauty of Giving” by celebrating Genes Day, a one-day national event Lancôme began in 2010 to support St. Jude Children’s Research Hospital, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. On this day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude. (This is in addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.)
To view Multimedia News Release, go to http://www.multivu.com/mnr/52300-lancome-genes-day-2011-st-jude-julia-roberts-genifique-beauty-of-giving
