Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
For Autumn-Winter 2014/15, Alberto Guardiani has created a futuristic collection where the trait d’union connecting tradition and the future is ongoing experimentation and design research; the lightness of innovative materials, the cuts of the leather, and the artisan craftsmanship are expertly combined with the functionality of the designs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762526-alberto-guardiani-collection/
Colgate® Optic White® is teaming up with the CMA Awards and Singer and Actress Lucy Hale to bring fans behind-the-scenes excitement from “The 48th Annual CMA Awards” on Wednesday, November 5. As part of the partnership, Colgate Optic White will be co-hosting an exclusive live Twitter chat with Lucy Hale, live tweeting from the red carpet of “The 48th Annual CMA Awards” and helping presenters, performers and winners prep in the Optic White backstage room before they take center stage that evening.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7341351-colgate-optic-white-partners-lucy-hale-48-th-annual-cma-awards/
Mariner Lady Diamond– Time is eternal, diamonds shine forever.
Moonlight spills down onto the water in the harbor, its crystal clear, silvery light refracting and rippling across the liquid surface. On shore and onboard a yacht at the marina, three sophisticated women pause to glance at the time, their beautiful dress watches mirroring the cool, sparkling night light. The Concord Mariner Lady Diamond – the most elegant and desirable of dress watches. Like molten liquid, these glamorous timepieces curve sensuously around the wrist, shimmering gracefully, their diamonds shining eternally.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7449251-baselworld-2015-concord-presents-new/
Sigrid Olsen becomes an on-air broadcast persona, launching today, to premiere on HSN and debut the Spring 2015 collection of her first women’s fashion line since 2008. This new chapter of reinvention leverages Sigrid's 30 years of compelling career success as an artist, designer, and veritable icon to many American women. Sigrid's “marquee designer” partnership affords ability to sell beautiful clothes across various HSN platforms, including TV, online and mobile. Her commentary will feature the entire product line available for purchase over four hours of airtime today, from 4:00 p.m. to 6:00 p.m./ET and again from 10:00 p.m. to 12:00 midnight/ET, as well as through the HSN.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Men and women are biologically different – and so are their skincare needs. This premise fueled the development of the Artistry® brand’s latest scientifically advanced skincare collection, Artistry® Men.
Artistry® scientists’ findings and expertise led to this customized collection, which targets men’s two primary skincare needs – oil control and hydration – to reveal healthier-, younger-looking skin in men of all ages and ethnicities.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72394510-amway-artistry-skincare-for-men/
Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Deep emotions, love and happiness are the muses of the new Love Bridge collection from THOMAS SABO. This season, the jewellery items appeal to all the senses and convey a feeling of connection with a loved one. Never has a THOMAS SABO collection been as full of sentiments and joie de vivre as this season. Star photographer Ellen von Unwerth presents the new collection perfectly in romantic campaign pictures, with top models Georgia May Jagger and Marlon Teixeira taking centre stage.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7566851-signs-of-love-thomas-sabo/
BeoSound Moment is an intelligent and intuitive wireless music system that integrates your music collection and services into one. Experience the world’s first touch-sensitive wood interface and enjoy your new single point of entry to the world of music.
Bang & Olufsen’s BeoSound Moment is all about combining the limitless access to digital music with a new simplicity and playful creativity. BeoSound Moment makes it easy for the whole family to collect, discover and share your favorite music.
To view the multimedia release go to:
http://www.multivu.com/players/English/7612751-bang-olufsen-beosound-moment/
This season, the House of Givenchy, under the initiative of Artistic Director Riccardo Tisci, is bringing an exceptional collection to New York, as the city represents the capital of the American dream for the designer and for the founder Hubert de Givenchy, who were both supported from the very beginning by the American market.
On September 11th 2015, New York hosted a performance show dedicated to love and sharing. With a décor of recycled materials installed on the banks of the Hudson in Tribeca, there was an unprecedented audience in attendance: professionals from the fashion world rubbed shoulders with celebrities, fashion-school students, winners of a competition organized in partnership with the city, and local residents from the neighbourhood.
The website givenchy.com and giant screens installed across the city, from Soho to Times Square, also broadcast the show live, while advertising buses made their way across the Bronx, Harlem, and Queens inviting a wide a number as possible to follow the event.
With Marina Abramović, a friend of the House and co-author of numerous artistic projects, Riccardo Tisci created a performance which reached beyond the scope of fashion. Designed to be an emotional experience focusing on universal themes (love, peace, freedom, humility, spirituality), it notably put the spotlight on four artists who performed spiritual and cultural chants from across the world. True to form, Marina Abramović also invited seven artists to host live performances on the show's location.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7621751-givenchy-riccardo-tisci-new-york-city/
