Dale Earnhardt Jr.’s popular No. 88 Chevrolet went “dark” today thanks to fans of The Dark Knight Rises and Mountain Dew® (DEW). Following a week and a half of voting at DEWCrew.com, Earnhardt revealed which “Dark Knight”-inspired paint scheme will be featured on the hood of his No. 88 Chevrolet in Michigan next month. In addition to the Bat Shield on the hood, the redesign features Batman and Bane, Gotham City’s newest villain, on either side of the car. The unveiling continues to drive anticipation for Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before the film’s opening day, July 20.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56313-mtn-dew-dale-earnhardt-jr-no-88-the-dark-knight-rises-paint-scheme
Orexigen® Therapeutics, Inc. (Nasdaq: OREX) today announced that the Light Study, a long-term research study of Contrave® (naltrexone SR/bupropion SR), a new, investigational drug being evaluated for weight loss, has begun enrolling patients at clinical sites throughout the United States. The Light Study is designed to assess the cardiovascular health outcomes of Contrave.
Nearly 93 million Americans are affected by obesity, and that number is predicted to increase to 120 million Americans within the next five years. More than one-third of adults in the United States are affected by obesity. Obesity increases the risk of heart disease, type 2 diabetes, some types of cancer, sleep apnea, and a variety of other conditions. Medical research suggests that losing just five percent of your body weight can significantly improve your health and reduce the risk of complications from type 2 diabetes and heart disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56480-lightstudy
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced two revolutionary new platforms: LeapPad2, the next generation of the #1 kid’s learning tablet LeapPad™, and LeapsterGS, the ultimate learning video game system.
Within a year of launch, LeapPad has received more than 20 accolades, including three prestigious awards from the Toy Industry Association (Educational Toy of the Year, Preschool Toy of the Year, and the ultimate recognition – Toy of the Year). LeapFrog introduces LeapPad2, the next generation of its magical tablet that delivers education filled with entertainment and fun creative exploration for kids.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54819-leapfrog-announces-leappad-2-and-leapster-gs
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For busy parents who can’t be two places at once, the next best thing is a home that can tell you what’s going on with it, and can be controlled with a smartphone, tablet or other web-enabled device. This week, Honeywell (NYSE: HON) is rolling out two new security and home automation products to make homes smarter: LYNX Touch 5100 and Tuxedo Touch Wi-Fi home controller.
Both the LYNX Touch 5100 and Tuxedo Touch Wi-Fi Touchscreen use Z-Wave™ technology to communicate with other home devices such as thermostats, lighting controls, shades and locks. The Honeywell Total Connect™ remote interactive service and applications give consumers access to their security systems from internet-enabled devices including smartphones, tablets, and PCs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56947-honeywell-lynx-touch-5100-tuxedo-touch-wi-fi-home-controller-security
Who ever thought bed-hopping could be so rewarding? On June 26th, hundreds of New Yorkers went on an exciting “Bedventure” thanks to Hotels.com® and its loyalty program, Welcome Rewards™. Participants went on a whirlwind, virtual vacation by “flying” from one exotic destination to the next on a larger-than-life, custom-made bed during the free outdoor event. New Welcome Rewards members who signed up on the spot were automatically entered to win one of three five-night stays at a destination of their choice, a $500 cash card, and a FlipCam.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52874-hotelsdotcom-takes-new-york-city-on-a-bedventure
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Food Network’s The Great Food Truck Race returns for a third season this summer, with host Tyler Florence presiding over the cross-country culinary road trip with a brand-new twist: no longer a competition between current food truck operators as in prior seasons, this high-stakes battle is between eight teams who desperately want to be in the food truck business – they have a dream, a concept and insane culinary skills. Each three-person team is provided a vehicle for the race, but only the grand prize winner gets to keep their food truck and a $50,000 cash prize to start their dream business. From mobile mini-pies and authentic Aussie grub to specialty waffles, each team’s inspired cuisine and road strategy is put to the test in city-specific challenges that begin at a Long Beach, Calif. lighthouse and continue through the finale at the West Quoddy Lighthouse in Maine, the easternmost point of the United States. The seven-episode series premieres on Sunday, August 19th at 10pm ET/PT, after the finale of Chopped: Grill Masters, and beginning the next week will air in its regular timeslot Sundays at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56970-food-network-the-great-food-truck-race/
Gerber Products Company, part of the Nestlé family, announced today the launch of the Gerber Generation Photo Search III on its Facebook page https://www.facebook.com/Gerber. Starting today, parents of children up to 48 months of age are encouraged to upload their favorite photo of their children for a chance to win the search grand prize – a $50,000 cash prize and the opportunity to star in an upcoming advertisement for Gerber. Photo entries are being accepted through Aug. 26.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57102-gerber-generation-facebook-photo-search-for-next-advertising-star
Roche announced today the U.S. introduction of the cobas b 123 POC system, a mobile blood gas analyzer designed for hospital point of care settings. The system’s next-generation technology helps ensure reliable performance by virtually eliminating the introduction of blood clots that can contribute to analyzer downtime and negatively impact patient care.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57116-roche-cobas-b-123-poc-system-mobile-blood-gas-analyzer-hospital-technology
Saxo Bank, the online trading and investment specialist, today releases their Q3 outlook that views Europe as insolvent, in a phase of denial of the actual problems and without a credible path forward. The Bank’s analysts also predict that growth in China will decrease to 6.5 percent, marking the next quarter as the low point for China and for world growth in general.
For the current crisis, Saxo Bank operates with a three-phase model that includes; Denial (which prompts policy-makers and central bankers to rely on quantitative easing and financial stimulus); Protest (where the public votes new governments which still fail to address the real problems) and; Mandate for Change (which forces policy-makers to take real action). According to the Bank, the EU has remained embedded in the first and second phases, having yet to arrive at a mandate for change.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/saxobank/56575/
