Red Lobster announced today the launch of a new national advertising campaign featuring the real people of Red Lobster – a first for the brand and the latest step in a multi-year brand refresh designed to broaden its appeal.
Developed by Grey New York, the new ads feature actual Red Lobster employees and others associated with the brand sharing real, genuine and unscripted stories that bring to life all that’s different about Red Lobster. These stories authentically articulate how the restaurant goes the extra mile to provide every guest with top-quality seafood and an experience reminiscent of dining at the seaside.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51047-red-lobster-ad-campaign-grey-new-york-sea-food-differently
As part of its focus on delivering solutions that serve the emerging areas of opportunity for GroupM clients and beyond, GroupM Search announced today the launch of GMS Local. GMS Local is a holistic digital solution that allows national brands to connect with consumers in the neighborhoods where they live, work and play.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51294-groupm-search-launches-gms-local
Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. Developed specifically for the European market, the new Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51356-honda-motor-europe/
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator
Emmy® and Tony® award-winning actress Blythe Danner and Amgen (NASDAQ:AMGN) today launch Act 2 Reduce Fractures™, an educational campaign for women with postmenopausal osteoporosis at increased risk for fractures. Earlier this year, Danner was diagnosed with postmenopausal osteoporosis at increased risk for fractures and wants to encourage women like her to educate themselves, take action and speak to their doctors to learn all they can about helping to strengthen their bones. The campaign is being supported by American Bone Health, the Global Healthy Living Foundation and the Older Women’s League.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amgen/48052/
The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
Dean Foods (NYSE: DF) today announced the nationwide retail launch of TruMoo®, a better-for-you chocolate milk made with fresh white milk brought to you by regional dairies across the country. TruMoo milk contains just 40 more calories than plain white milk per serving and is made without high fructose corn syrup. To find coupons, TruMoo retailers, and a Switcheroo Calculator that compares TruMoo milk’s nutrition facts to other beverages, visit www.TruMoo.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51719-dean-foods-launches-trumoo
Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51773-ad-council-fight-arthritis-pain
Today, Krispy Kreme proudly announces the launch of its new Krispy Kreme Signature Coffee Blends at participating U.S. and Canada locations. Three specially crafted coffee blends “WORTHY” of its one-of-a-kind doughnuts. Krispy Kreme will also celebrate the worthiness of its coffee with a “WORTHY” tour in support of local charities, and online opportunities for fans to win tasty prizes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51915-krispy-kreme-signature-coffee-blends
On 13 September, Alstom announced the launch of its upgraded GT24 gas turbine and the corresponding KA24 combined cycle power plant offering for North America, parts of Latin America, Asia and the Middle East (60Hz market). This important step closely follows the launch in June, of its upgraded GT26 gas turbine and the corresponding combined cycle power plant KA26 for the 50 Hz electricity markets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52004-alstom-launches-upgraded-version-of-gt24-gas-turbine-power-plant-product
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month, and throughout the year, by highlighting culturally relevant programming available On Demand as well as committing to air educational public service announcements (PSA) as part of its partnership with The League of United Latin American Citizens (LULAC). This month also marks the launch of Cox’s new marketing campaign that includes popular personality Yarel Ramos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52200-cox-communications-celebrates-hispanic-heritage-month
